All Latest 650 A/B Tests

In this experiment, search results and listing pages received two additional filters to remove out-of-stock and in-store-only items. This reduced the number of results shown by default. The impact on add-to-cart actions, checkout flows, and completed sales was measured.

In this experiment, a single inline page navigation (going to external sub pages) was replaced with multiple and repeated inline page navigations (that linked within the same page). Impact on adds to cart an sales was measured.

In this experiment, 96 hours before the end of a promotion, a countdown timer was displayed on the desktop with a 80/20 split. Also excluded new users. Impact on sales was measured.

A number of copy tweaks were made in this experiment which was flipped around to match the earliest availability pattern (one of the more visible changes). Under this assumption, one of the more visible copy changes is the switch from using a blue "Most popular" tag towards a green "Available from [DATE]". The "available from" is also visible in the other version, except further down and with lower contrast. Impact on adds to cart and orders was measured.

In this experiment, returning users to a homepage would be shown recently viewed items. Impact on adds to cart and sales was measured. The experiment was triggered to returning users.

In this experiment, a 3 step progress bar was added at the top of an ecommerce checkout funnel. Impact on checkout progression and completed sales was measured.

In this experiment, price was made more visible using size and a higher contrast color. Impact on progressions and bookings was measured.

In this product detail page experiment, the variation showed a tooltip icon. Upon hovering on the icon it expanded additional information explaining the difference between pay in full and pay per shipment. Impact on sales was measured. 

In this experiment, a Klarna buy now pay later badge was added to the PDP. It was added above the paypal buy now pay later badge in the benefit section below the ATC button. Impact on adds to cart and sales was measured.

In this experiment, a 3 step progress bar was added at the top of a signup funnel. Impact on signups was measured.

In this experiment, additional "apply" buttons were shown on listing tiles which lead users one step further in the application process. These buttons were also shown with multiple role details. Impact on progression and job application starts was measured.

In this experiment, the presence of customer reviews were A/B tested on product pages of an online grocery store. Impact on adds to cart and sales was measured. (The expert was ran as a reverse/removal, but was inverted here to match the pattern).

A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.

In this experiment, a Paypal badge with "buy now pay later" copy (pay within 30 days) was added underneath the add-to-cart button on product pages. Impact on adds to cart and sales was measured.

In this experiment, the control contained a headline with a somewhat ambiguous choice, asking users to "Login or Register". Whereas the variation communicated a simpler action headline: "Let's go". Down funnel impact was measured (post-registration) on product page views and adds to cart. (This also was an irregular split ratio; not a 50/50 split)

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow. Impact on sales was measured.

This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.

This is a heavily confounded multi-change experiment. In the variation, product choices on product detail pages were taken off and moved to a 2nd step (a new step). This also resulted in the price and primary button becoming more visible from an upward position shift. Impact on adds-to-cart and lead generation was measured.

In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.