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Test #203 on
Driving-tests.org
by
Andrei Zakhareuski
Oct 10, 2018
Desktop
Global
Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Test #9 on
by
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Test #199 on
Freshegg.co.uk
by
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #195 on
Yummly.com
by
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com
Test #192 on
Refactoring.guru
by
Alexander Shvets
Aug 07, 2018
Desktop
Mobile
Product
Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #191 on
Diamondcandles.com
by
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Laja Tested Pattern #2: Icon Labels In Test #191 On Diamondcandles.com
Test #190 on
Diamondcandles.com
by
Peep Laja
Jul 26, 2018
Mobile
Global
Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #188 on
Thomasnet.com
by
Julian Gaviria
Jul 11, 2018
Desktop
Mobile
Home & Landing
Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #187 on
Trydesignlab.com
by
Will Anderson
Jul 09, 2018
Desktop
Mobile
Product
Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #185 on
Retrome.pl
by
Grzegorz Jancewicz Tested Pattern #49: Above The Fold Call To Action In Test #185 On Retrome.pl
Test #186 on
by
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186
In this experiment, additional product categories were added at the top of the navigation.
Test #184 on
Bomgar.com
by
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
Lee Elkins Tested Pattern #15: Bulleted Reassurances In Test #184 On Bomgar.com
Test #183 on
Trydesignlab.com
by
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
Daniel Shapiro Tested Pattern #46: Pay Later In Test #183 On Trydesignlab.com
Test #176 on
Kenhub.com
by
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #175 on
Thomasnet.com
by
Julian Gaviria
May 14, 2018
Desktop
Mobile
Content
Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com
Test #169 on
Mt.com
by
Vito Mediavilla
Apr 24, 2018
Desktop
Listing
Vito Mediavilla Tested Pattern #37: List Or Grid View In Test #169 On Mt.com
Test #170 on
Goodui.org
by
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Test #168 on
Akademiafotografii.p...
by
Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...
Test #167 on
Lovehoney.co.uk
by
Matthew Curry
Apr 10, 2018
Desktop
Product
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #164 on
Examine.com
by
Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.