Your filter results
Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first
Test #139 on
Examine.com
by
Martin Wong
Jan 04, 2018
Desktop
Pricing
Martin Wong Tested Pattern #51: Shortcut Buttons In Test #139 On Examine.com


In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Test #137 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com


This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #138 on
Trydesignlab.com
by
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com


This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #135 on
Akademiafotografii.p...
by
Grzegorz Jancewicz
Dec 18, 2017
Desktop
Home & Landing
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #135 On Akademiafotografii.p...


Test #134 on
Kenhub.com
by
Niels Hapke
Dec 14, 2017
Desktop
Product
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com


In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Test #132 on
Sjvc.edu
by
Phillip Barnes
Dec 12, 2017
Mobile
Home & Landing
Phillip Barnes Tested Pattern #41: Sticky Call To Action In Test #132 On Sjvc.edu


In this test, a footer with a button to a lead form was turned into a floating one.
Test #131 on
Kenhub.com
by
Niels Hapke
Dec 11, 2017
Desktop
Home & Landing
Niels Hapke Tested Pattern #11: Gradual Reassurance In Test #131 On Kenhub.com


Test #127 on
Glass.net
by
Mark Freedle
Nov 23, 2017
Desktop
Mobile
Listing
Mark Freedle Tested Pattern #42: Countdown Timer In Test #127 On Glass.net


Test #119 on
Vivareal.com.br
by
Rodrigo Maués
Nov 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #36: Fewer Or More Results In Test #119 On Vivareal.com.br


Test #120 on
Vivareal.com.br
by
Rodrigo Maués
Nov 01, 2017
Desktop
Listing
Rodrigo Maués Tested Pattern #37: List Or Grid View In Test #120 On Vivareal.com.br


Test #117 on
Ssdnodes.com
by
Matt Connor
Oct 02, 2017
Desktop
Shopping Cart
Matt Connor Tested Pattern #21: What It's Worth In Test #117 On Ssdnodes.com


Test #116 on
Homewarrantyreviews....
by
Sumantha Shankaranarayana
Oct 01, 2017
Desktop
Home & Landing
Sumantha Shankaranarayana Tested Pattern #33: Example Situations In Test #116 On Homewarrantyreviews....


Test #118 on
Akademiafotografii.p...
by
Grzegorz Jancewicz
Oct 01, 2017
Desktop
Product
Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...


The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).
Test #114 on
Akademiafotografii.p...
by
Grzegorz Jancewicz
Sep 01, 2017
Desktop
Listing
Grzegorz Jancewicz Tested Pattern #32: Condensed List In Test #114 On Akademiafotografii.p...


Test #93 on
Examine.com
by
Martin Wong
Aug 01, 2017
Desktop
Home & Landing
Martin Wong Tested Pattern #29: Surfaced Content In Test #93 On Examine.com


Test #112 on
Glass.net
by
Mark Freedle
Jul 14, 2017
Desktop
Mobile
Signup
Mark Freedle Tested Pattern #20: Canned Response In Test #112 On Glass.net


Test #89 on
Ssdnodes.com
by
Matt Connor
Jun 01, 2017
Desktop
Mobile
Checkout
Matt Connor Tested Pattern #4: Testimonials In Test #89 On Ssdnodes.com


Test #106 on
Examine.com
by
Martin Wong
May 23, 2017
Desktop
Product
Martin Wong Tested Pattern #15: Bulleted Reassurances In Test #106 On Examine.com


Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.
Test #107 on
Examine.com
by
Martin Wong
May 22, 2017
Desktop
Product
Martin Wong Tested Pattern #14: Exposed Menu Options In Test #107 On Examine.com


Test #97 on
3dhubs.com
by
Rob Draaijer
May 03, 2017
Desktop
Mobile
Listing
Rob Draaijer Tested Pattern #24: Visible Availability In Test #97 On 3dhubs.com

