Tests | GoodUI

Test #169 on Mt.com by Vito Mediavilla Apr 24, 2018 Desktop Listing

Vito Mediavilla Tested Pattern #37: List Or Grid View In Test #169 On Mt.com

Test #170 on Goodui.org by Jakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org

Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing

Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product

Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #165 on Bomgar.com by Lee Elkins Apr 04, 2018 Desktop Signup

Lee Elkins Tested Pattern #64: Tunnel In Test #165 On Bomgar.com

Test #164 on Examine.com by Martin Wong Apr 04, 2018 Desktop Mobile Thank You

Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.

Test #161 on Examine.com by Martin Wong Mar 19, 2018 Desktop Mobile Home & Landing

Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com

Test #157 on Bobandlush.com by Viljo Vabrit Mar 06, 2018 Desktop Product

Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on Mt.com by Vito Mediavilla Feb 25, 2018 Desktop Listing

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Test #155 on Mt.com by Vito Mediavilla Feb 22, 2018 Mobile Product

Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com

Test #152 on Reverb.com by Nicholas Evans Feb 13, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com

Test #151 on Mamaearth.ca by Michael Bernstein Feb 08, 2018 Desktop Checkout

Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca

Test #146 on Goodui.org by Jakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #146 On Goodui.org

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product

Nicholas Evans Tested Pattern #20: Canned Response In Test #147 On Reverb.com

Test #143 on Vivareal.com.br by Rodrigo Maués Jan 14, 2018 Desktop Listing

Rodrigo Maués Tested Pattern #56: Hover Button In Test #143 On Vivareal.com.br

Test #142 on Streamlineicons.com by Vincent Le moign Jan 13, 2018 Desktop Product

Vincent Le moign Tested Pattern #27: More For Less Headline In Test #142 On Streamlineicons.com

Test #139 on Examine.com by Martin Wong Jan 04, 2018 Desktop Pricing

Martin Wong Tested Pattern #51: Shortcut Buttons In Test #139 On Examine.com

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

Test #137 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #138 on Trydesignlab.com by Daniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com