All Latest 650 A/B Tests

Test #168 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Apr 23, 2018 Desktop Listing X.X% Progression

Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...

Pattern #45: Benefit Bar - Variant A
Pattern #45: Benefit Bar - Variant B
Total Sample: 4,302 • Statistical Power at 5% MDE: 5.5%

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Test #167 on Lovehoney.co.uk by Matthew CurryMatthew Curry Apr 10, 2018 Desktop Product X.X% Progression

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

Pattern #69: Autodiscounting - Variant A
Pattern #69: Autodiscounting - Variant B

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #164 on Examine.com by Martin WongMartin Wong Apr 04, 2018 Desktop Mobile Thank You X.X% Progression

Martin Tested Pattern #50: Autoplay Video On Examine.com

Pattern #50: Autoplay Video - Variant A
Pattern #50: Autoplay Video - Variant B

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Total Sample: 11,676 • Statistical Power at 5% MDE: 6%

Test #165 on Bomgar.com by Lee ElkinsLee Elkins Apr 04, 2018 Desktop Signup X.X% Progression

Lee Tested Pattern #64: Tunnel On Bomgar.com

Pattern #64: Tunnel - Variant A
Pattern #64: Tunnel - Variant B
Pattern #64: Tunnel - Variant A
Pattern #64: Tunnel - Variant B
Total Sample: 7,191 • Statistical Power at 5% MDE: 11.8%

Test #161 on Examine.com by Martin WongMartin Wong Mar 19, 2018 Desktop Mobile Home & Landing X.X% Progression

Martin Tested Pattern #22: Empowering Headline On Examine.com

Pattern #22: Empowering Headline - Variant A
Pattern #22: Empowering Headline - Variant B
Pattern #22: Empowering Headline - Variant A
Pattern #22: Empowering Headline - Variant B
Total Sample: 77,568 • Statistical Power at 5% MDE: 15.1%

Test #160 on Examine.com by Martin WongMartin Wong Mar 15, 2018 Desktop Mobile Product X.X% Progression

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 25,025 • Statistical Power at 5% MDE: 9%

Test #157 on Bobandlush.com by Viljo VabritViljo Vabrit Mar 06, 2018 Desktop Product X.X% Progression

Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com

Pattern #62: Urgent Next Day Delivery - Variant A
Pattern #62: Urgent Next Day Delivery - Variant B

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Total Sample: 1,877 • Statistical Power at 5% MDE: 6.9%

Test #156 on Mt.com by Vito MediavillaVito Mediavilla Feb 25, 2018 Desktop Listing X.X% Progression

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

Pattern #60: Repeated Bottom Call To Action - Variant A
Pattern #60: Repeated Bottom Call To Action - Variant B

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Total Sample: 27,048 • Statistical Power at 5% MDE: 12.8%

Test #155 on Mt.com by Vito MediavillaVito Mediavilla Feb 22, 2018 Mobile Product X.X% Progression

Vito Tested Pattern #3: Fewer Form Fields On Mt.com

Pattern #3: Fewer Form Fields - Variant A
Pattern #3: Fewer Form Fields - Variant B
Total Sample: 8,652 • Statistical Power at 5% MDE: 5.3%

Test #152 on Reverb.com by Nicholas EvansNicholas Evans Feb 13, 2018 Desktop Mobile Product X.X% Progression

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

Pattern #15: Bulleted Reassurances - Variant A
Pattern #15: Bulleted Reassurances - Variant B
Total Sample: 487,851 • Statistical Power at 5% MDE: 29.3%

Test #151 on Mamaearth.ca by Michael BernsteinMichael Bernstein Feb 08, 2018 Desktop Checkout X.X% Progression

Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca

Pattern #45: Benefit Bar - Variant A
Pattern #45: Benefit Bar - Variant B
Total Sample: 1,614 • Statistical Power at 5% MDE: 7.4%

Test #147 on Reverb.com by Nicholas EvansNicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Progression

Nicholas Tested Pattern #20: Canned Response On Reverb.com

Pattern #20: Canned Response - Variant A
Pattern #20: Canned Response - Variant B
Total Sample: 40,229 • Statistical Power at 5% MDE: 67.2%

Test #146 on Goodui.org by Jakub LinowskiJakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 1,090 • Statistical Power at 5% MDE: 3.3%

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop Listing X.X% Progression

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

Pattern #56: Hover Button - Variant A
Pattern #56: Hover Button - Variant B
Total Sample: 2,594,182 • Statistical Power at 5% MDE: 99.9%

Test #142 on Streamlineicons.com by Vincent Le moignVincent Le moign Jan 13, 2018 Desktop Product X.X% Progression

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

Pattern #27: More For Less Headline - Variant A
Pattern #27: More For Less Headline - Variant B
Total Sample: 17,575 • Statistical Power at 5% MDE: 8%

Test #139 on Examine.com by Martin WongMartin Wong Jan 04, 2018 Desktop Pricing X.X% Progression

Martin Tested Pattern #51: Shortcut Buttons On Examine.com

Pattern #51: Shortcut Buttons - Variant A
Pattern #51: Shortcut Buttons - Variant B

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Total Sample: 18,620 • Statistical Power at 5% MDE: 7.6%

Test #137 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Progression

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,218 • Statistical Power at 5% MDE: 7.3%

Test #138 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Progression

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

Pattern #42: Countdown Timer - Variant A
Pattern #42: Countdown Timer - Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Total Sample: 2,258 • Statistical Power at 5% MDE: 8.2%

Test #135 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Dec 18, 2017 Desktop Home & Landing X.X% Progression

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B
Total Sample: 3,927 • Statistical Power at 5% MDE: 5.8%

Test #134 on Kenhub.com by Niels HapkeNiels Hapke Dec 14, 2017 Desktop Product X.X% Progression

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

Pattern #41: Sticky Call To Action - Variant A
Pattern #41: Sticky Call To Action - Variant B

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.
Total Sample: 29,743 • Statistical Power at 5% MDE: 13.5%