All Latest 634 A/B Tests

Test #147 on Reverb.com by Nicholas EvansNicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Progression

Nicholas Tested Pattern #20: Canned Response On Reverb.com

 - Variant A
 - Variant B
Total Sample: 40,229 Statistical Power at 5% MDE: 67.2%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #143 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Jan 14, 2018 Desktop Listing X.X% Progression

Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br

 - Variant A
 - Variant B
Total Sample: 2,594,182 Statistical Power at 5% MDE: 99.9%

Test #142 on Streamlineicons.com by Vincent Le moignVincent Le moign Jan 13, 2018 Desktop Product X.X% Progression

Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com

 - Variant A
 - Variant B
Total Sample: 17,575 Statistical Power at 5% MDE: 8%

Test #139 on Examine.com by Martin WongMartin Wong Jan 04, 2018 Desktop Pricing X.X% Progression

Martin Tested Pattern #51: Shortcut Buttons On Examine.com

 - Variant A
 - Variant B

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

Total Sample: 18,620 Statistical Power at 5% MDE: 7.6%

Test #137 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Progression

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

 - Variant A
 - Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Total Sample: 2,218 Statistical Power at 5% MDE: 7.3%

Test #138 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout X.X% Progression

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

 - Variant A
 - Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Total Sample: 2,258 Statistical Power at 5% MDE: 8.2%

Test #135 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Dec 18, 2017 Desktop Home & Landing X.X% Progression

Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...

 - Variant A
 - Variant B
Total Sample: 3,927 Statistical Power at 5% MDE: 5.8%

Test #134 on Kenhub.com by Niels HapkeNiels Hapke Dec 14, 2017 Desktop Product X.X% Progression

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

 - Variant A
 - Variant B

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Total Sample: 29,743 Statistical Power at 5% MDE: 13.5%

Test #132 on Sjvc.edu by Phillip BarnesPhillip Barnes Dec 12, 2017 Mobile Home & Landing X.X% Progression

Phillip Tested Pattern #41: Sticky Call To Action On Sjvc.edu

 - Variant A
 - Variant B

In this test, a footer with a button to a lead form was turned into a floating one.

Total Sample: 1,437 Statistical Power at 5% MDE: 4.2%

Test #131 on Kenhub.com by Niels HapkeNiels Hapke Dec 11, 2017 Desktop Home & Landing X.X% Progression

Niels Tested Pattern #11: Gradual Reassurance On Kenhub.com

 - Variant A
 - Variant B
Total Sample: 121,291 Statistical Power at 5% MDE: 98.8%

Test #127 on Glass.net by Mark FreedleMark Freedle Nov 23, 2017 Desktop Mobile Listing X.X% Progression

Mark Tested Pattern #42: Countdown Timer On Glass.net

 - Variant A
 - Variant B
Total Sample: 61,034 Statistical Power at 5% MDE: 23.7%

Test #119 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Progression

Rodrigo Tested Pattern #36: Fewer Or More Results On Vivareal.com.br

 - Variant A
 - Variant B
Total Sample: 2,452,622 Statistical Power at 5% MDE: 99.9%

Test #120 on Vivareal.com.br by Rodrigo MauésRodrigo Maués Nov 01, 2017 Desktop Listing X.X% Progression

Rodrigo Tested Pattern #37: List Or Grid View On Vivareal.com.br

 - Variant A
 - Variant B
Total Sample: 1,847,933 Statistical Power at 5% MDE: 99.9%

Test #117 on Ssdnodes.com by Matt ConnorMatt Connor Oct 02, 2017 Desktop Shopping Cart X.X% Progression

Matt Tested Pattern #21: What It's Worth On Ssdnodes.com

 - Variant A
 - Variant B
Total Sample: 4,000 Statistical Power at 5% MDE: 7.9%

Test #116 on Homewarrantyreviews.... by Sumantha ShankaranarayanaSumantha Shankaranarayana Oct 01, 2017 Desktop Home & Landing X.X% Progression

Sumantha Tested Pattern #33: Example Situations On Homewarrantyreviews....

 - Variant A
 - Variant B
Total Sample: 5,581 Statistical Power at 5% MDE: 8.2%

Test #118 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Oct 01, 2017 Desktop Product X.X% Progression

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

 - Variant A
 - Variant B

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Total Sample: 3,923 Statistical Power at 5% MDE: 5.8%

Test #114 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Sep 01, 2017 Desktop Listing X.X% Progression

Grzegorz Tested Pattern #32: Condensed List On Akademiafotografii.p...

 - Variant A
 - Variant B
Total Sample: 3,363 Statistical Power at 5% MDE: 5.3%

Test #93 on Examine.com by Martin WongMartin Wong Aug 01, 2017 Desktop Home & Landing X.X% Progression

Martin Tested Pattern #29: Surfaced Content On Examine.com

 - Variant A
 - Variant B
Total Sample: 102,416 Statistical Power at 5% MDE: 6.1%

Test #112 on Glass.net by Mark FreedleMark Freedle Jul 14, 2017 Desktop Mobile Signup X.X% Progression

Mark Tested Pattern #20: Canned Response On Glass.net

 - Variant A
 - Variant B
Total Sample: 13,197 Statistical Power at 5% MDE: 21.2%

Test #89 on Ssdnodes.com by Matt ConnorMatt Connor Jun 01, 2017 Desktop Mobile Checkout X.X% Progression

Matt Tested Pattern #4: Testimonials On Ssdnodes.com

 - Variant A
 - Variant B
Total Sample: 2,325 Statistical Power at 5% MDE: 7.3%