All Latest 624 A/B Tests
Test #203 on
Driving-tests.org
by 
Andrei Zakhareuski
Oct 10, 2018
Desktop
Global
X.X%
Progression
Andrei Tested Pattern #85: Benefit Button On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #9 on
by 
Rick Dawson
Sep 28, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Rick Tested Pattern #83: Progressive Fields
Test #199 on
Freshegg.co.uk
by 
Luke Hay
Sep 13, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #195 on
Yummly.com
by 
Kimberly Cheung
Aug 13, 2018
Desktop
Mobile
Listing
X.X%
Progression
Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com
Test #192 on
Refactoring.guru
by 
Alexander Shvets
Aug 07, 2018
Desktop
Mobile
Product
X.X%
Progression
Alexander Tested Pattern #4: Testimonials On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #190 on
Diamondcandles.com
by 
Peep Laja
Jul 26, 2018
Mobile
Global
X.X%
Progression
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on
Diamondcandles.com
by Peep Laja
Jul 26, 2018
Mobile
Global
X.X%
Progression
Peep Tested Pattern #2: Icon Labels On Diamondcandles.com
Test #188 on
Thomasnet.com
by 
Julian Gaviria
Jul 11, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Julian Tested Pattern #4: Testimonials On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #187 on
Trydesignlab.com
by 
Will Anderson
Jul 09, 2018
Desktop
Mobile
Product
X.X%
Progression
Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #185 on
Retrome.pl
by 
Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl
Test #186 on
by 
Devesh Khanal
Jul 02, 2018
Mobile
Home & Landing
X.X%
Progression
Devesh Tested Pattern #14: Exposed Menu Options
In this experiment, additional product categories were added at the top of the navigation.
Test #184 on
Bomgar.com
by 
Lee Elkins
Jun 25, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com
Test #183 on
Trydesignlab.com
by 
Daniel Shapiro
Jun 19, 2018
Desktop
Mobile
Product
X.X%
Progression
Daniel Tested Pattern #46: Pay Later On Trydesignlab.com
Test #176 on
Kenhub.com
by 
Niels Hapke
May 16, 2018
Desktop
Mobile
Checkout
X.X%
Progression
Niels Tested Pattern #4: Testimonials On Kenhub.com
In this experiment, testimonials were added on a checkout screen.
Test #175 on
Thomasnet.com
by Julian Gaviria
May 14, 2018
Desktop
Mobile
Content
X.X%
Progression
Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com
Test #169 on
Mt.com
by 
Vito Mediavilla
Apr 24, 2018
Desktop
Listing
X.X%
Progression
Vito Tested Pattern #37: List Or Grid View On Mt.com
Test #170 on
Goodui.org
by 
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #168 on
Akademiafotografii.p...
by
Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...
Test #167 on
Lovehoney.co.uk
by 
Matthew Curry
Apr 10, 2018
Desktop
Product
X.X%
Progression
Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #164 on
Examine.com
by 
Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
X.X%
Progression
Martin Tested Pattern #50: Autoplay Video On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.