All Latest 644 A/B Tests

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Test #243 on Goodui.org by Jakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

Pattern #77: Filled Or Ghost Buttons - Variant A

Pattern #77: Filled Or Ghost Buttons - Variant B

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Total Sample: 25,046 • Statistical Power at 5% MDE: 22.6%

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Test #239 on Volders.de by Alexander Krieger May 02, 2019 Desktop Home & Landing X.X% Progression

Alexander Tested Pattern #13: Centered Forms & Buttons On Volders.de

Pattern #13: Centered Forms & Buttons - Variant A

Pattern #13: Centered Forms & Buttons - Variant B

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Total Sample: 1,288 • Statistical Power at 5% MDE: 7.2%

Test #238 on Suzuki.be by Karl Gilis May 01, 2019 Desktop Home & Landing X.X% Progression

Karl Tested Pattern #104: Carousel Vs Static Grid Images On Suzuki.be

Pattern #104: Carousel Vs Static Grid Images - Variant A

Pattern #104: Carousel Vs Static Grid Images - Variant B

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup X.X% Progression

Mark Tested Pattern #20: Canned Response On Glass.net

Pattern #20: Canned Response - Variant A

Pattern #20: Canned Response - Variant B

Total Sample: 1,342 • Statistical Power at 5% MDE: 6.4%

Test #226 on Microsoft.com by Ronny Kohavi Feb 18, 2019 Desktop Product X.X% Progression

Ronny Tested Pattern #96: Single Focus Photos On Microsoft.com

Pattern #96: Single Focus Photos - Variant A

Pattern #96: Single Focus Photos - Variant B

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Test #225 by Devesh Khanal Feb 17, 2019 Desktop Product X.X% Progression

Devesh Tested Pattern #41: Sticky Call To Action

Pattern #41: Sticky Call To Action - Variant A

Pattern #41: Sticky Call To Action - Variant B

Total Sample: 53,908 • Statistical Power at 5% MDE: 35.7%

Test #224 by Alex James Feb 11, 2019 Desktop Home & Landing X.X% Progression

Alex Tested Pattern #3: Fewer Form Fields

Pattern #3: Fewer Form Fields - Variant A

Pattern #3: Fewer Form Fields - Variant B

This experiment reduced the search form by removing the distance field.

Total Sample: 97,074 • Statistical Power at 5% MDE: 99.9%

Test #222 on Thomasnet.com by Julian Gaviria Feb 01, 2019 Desktop Listing X.X% Progression

Julian Tested Pattern #7: Social Counts On Thomasnet.com

In this variation, a number of social proof references were added to a signup modal.

Total Sample: 34,676 • Statistical Power at 5% MDE: 47.1%

Test #221 on Microsoft.com by Ronny Kohavi Jan 27, 2019 Desktop Product X.X% Progression

Ronny Tested Pattern #49: Above The Fold Call To Action On Microsoft.com

Pattern #49: Above The Fold Call To Action - Variant A

Pattern #49: Above The Fold Call To Action - Variant B

Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.

Test #216 on Support.microsoft.co... by Ronny Kohavi Dec 21, 2018 Desktop Home & Landing X.X% Progression

Ronny Tested Pattern #2: Icon Labels On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product X.X% Progression

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

Pattern #60: Repeated Bottom Call To Action - Variant A

Pattern #60: Repeated Bottom Call To Action - Variant B

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Total Sample: 26,467 • Statistical Power at 5% MDE: 9.7%

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Progression

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Total Sample: 26,639 • Statistical Power at 5% MDE: 12.8%

Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global X.X% Progression

Ronny Tested Pattern #2: Icon Labels

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing X.X% Progression