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Test #139 on Examine.com by Martin Wong   Jan 04, 2018 Desktop Pricing

Martin Wong Tested Pattern #51: Shortcut Buttons In Test #139 On Examine.com

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

Test #137 on Trydesignlab.com by Daniel Shapiro   Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #46: Pay Later In Test #137 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #138 on Trydesignlab.com by Daniel Shapiro   Dec 22, 2017 Desktop Mobile Checkout

Daniel Shapiro Tested Pattern #42: Countdown Timer In Test #138 On Trydesignlab.com

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #134 on Kenhub.com by Niels Hapke   Dec 14, 2017 Desktop Product

Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #134 On Kenhub.com

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #132 on Sjvc.edu by Phillip Barnes   Dec 12, 2017 Mobile Home & Landing

Phillip Barnes Tested Pattern #41: Sticky Call To Action In Test #132 On Sjvc.edu

In this test, a footer with a button to a lead form was turned into a floating one.

Test #118 on Akademiafotografii.p... by Grzegorz Jancewicz   Oct 01, 2017 Desktop Product

Grzegorz Jancewicz Tested Pattern #34: Open In A New Tab In Test #118 On Akademiafotografii.p...

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).