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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

Test #246 on Thomasnet.com by Julian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #244 on Mt.com by Vito Mediavilla Jun 06, 2019 Desktop Product

Vito Mediavilla Tested Pattern #49: Above The Fold Call To Action In Test #244 On Mt.com

A product landing page with an image was tested against one without - raising the call to action above the fold.

Test #243 on Goodui.org by Jakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #239 on Volders.de by Alexander Krieger May 02, 2019 Desktop Home & Landing

Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Test #238 on Suzuki.be by Karl Gilis May 01, 2019 Desktop Home & Landing

Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup

Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net

Test #226 on Microsoft.com by Ronny Kohavi Feb 18, 2019 Desktop Product

Ronny Kohavi Tested Pattern #96: Single Focus Photos In Test #226 On Microsoft.com

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Test #225 on by Devesh Khanal Feb 17, 2019 Desktop Product

Devesh Khanal Tested Pattern #41: Sticky Call To Action In Test #225

Test #224 on by Alex James Feb 11, 2019 Desktop Home & Landing

Alex James Tested Pattern #3: Fewer Form Fields In Test #224

This experiment reduced the search form by removing the distance field.

Test #222 on Thomasnet.com by Julian Gaviria Feb 01, 2019 Desktop Listing

Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com

In this variation, a number of social proof references were added to a signup modal.

Test #221 on Microsoft.com by Ronny Kohavi Jan 27, 2019 Desktop Product

Ronny Kohavi Tested Pattern #49: Above The Fold Call To Action In Test #221 On Microsoft.com

Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.

Test #216 on Support.microsoft.co... by Ronny Kohavi Dec 21, 2018 Desktop Home & Landing

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product