All Latest 610 A/B Tests

In this experiment, the only change was an added message at the top of the pricing screen, clarifying that there is an active discount on a yearly plan. The discount was already communicated with a strike-through price on the control version as well. The variation simply emphasized this aggressively. 

In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.

In this experiment, larger "Apply" buttons were shown on a casting detail page. The application funnel would take users through a series of steps leading to a paid membership subscription. The experiment measured initial progression and account signups (email signups).

In this experiment, a password field was removed on a contract cancellation form (Volders).

In the control version, users were required to enter their email address and a password. If the email address was associated with an existing account, then the password was used to authenticate the user (and validated). When users entered a new email address, then the password field was used to create a new account. 

In the variation, the password field was removed, as the authentication happened after the conversion itself using other backend mechanisms.

In this experiment, at the bottom of a search results screen, a membership join button was added along with 3 encouraging reasons. The experiment measured membership funnel starts, as well as paid membership transactions (sales).

In this experiment, a sticky "Enroll" button was shown on a course landing page. The button lead to a payment funnel to allow enrolling/paying for a course. The exeperiment measured inital progression into this funnel as well as the deeper completed sales metric.

In this simple experiment, a text link to a join page was injected on an article page. The hypothesis was that more users would signup as a result of this subtle trigger.

In this experiment, plan properties on a pricing page were horizontally aligned (for easier comparison). More so, labels and values were also broken on separate lines.

In this experiment on a casting call site, pricing information was shown beside the application button. This change shows the effect of setting a price expectation and being more clear that the application process is not free.

The core hypothesis of this experiment was that by showing clear availability (in green text) beside each casting call, more users would apply and become premium members. The experiment reports on two metrics: application starts (the first progression metric), and premium membership sales (measured a few steps further in the funnel).

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.

In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).

In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."

In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.

In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.

In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons. 

In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.

In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.

In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.