All Latest 628 A/B Tests
Test #170 on
Goodui.org
by 
Jakub Linowski
Apr 24, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Which A Or B Actually Wins? Find Out Before You Test.
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Test #168 on
Akademiafotografii.p...
by 
Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...
Test #167 on
Lovehoney.co.uk
by 
Matthew Curry
Apr 10, 2018
Desktop
Product
X.X%
Progression
Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #165 on
Bomgar.com
by 
Lee Elkins
Apr 04, 2018
Desktop
Signup
X.X%
Progression
Lee Tested Pattern #64: Tunnel On Bomgar.com
Test #164 on
Examine.com
by 
Martin Wong
Apr 04, 2018
Desktop
Mobile
Thank You
X.X%
Progression
Martin Tested Pattern #50: Autoplay Video On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #161 on
Examine.com
by Martin Wong
Mar 19, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Martin Tested Pattern #22: Empowering Headline On Examine.com
Test #160 on
Examine.com
by Martin Wong
Mar 15, 2018
Desktop
Mobile
Product
X.X%
Progression
Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com
Test #157 on
Bobandlush.com
by 
Viljo Vabrit
Mar 06, 2018
Desktop
Product
X.X%
Progression
Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Test #156 on
Mt.com
by 
Vito Mediavilla
Feb 25, 2018
Desktop
Listing
X.X%
Progression
Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com
This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Test #155 on
Mt.com
by Vito Mediavilla
Feb 22, 2018
Mobile
Product
X.X%
Progression
Vito Tested Pattern #3: Fewer Form Fields On Mt.com
Test #152 on
Reverb.com
by 
Nicholas Evans
Feb 13, 2018
Desktop
Mobile
Product
X.X%
Progression
Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com
Test #151 on
Mamaearth.ca
by 
Michael Bernstein
Feb 08, 2018
Desktop
Checkout
X.X%
Progression
Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca
Test #146 on
Goodui.org
by Jakub Linowski
Jan 25, 2018
Desktop
Mobile
Home & Landing
X.X%
Progression
Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org
Test #147 on
Reverb.com
by Nicholas Evans
Jan 25, 2018
Desktop
Mobile
Product
X.X%
Progression
Nicholas Tested Pattern #20: Canned Response On Reverb.com
Test #143 on
Vivareal.com.br
by 
Rodrigo Maués
Jan 14, 2018
Desktop
Listing
X.X%
Progression
Rodrigo Tested Pattern #56: Hover Button On Vivareal.com.br
Test #142 on
Streamlineicons.com
by 
Vincent Le moign
Jan 13, 2018
Desktop
Product
X.X%
Progression
Vincent Tested Pattern #27: More For Less Headline On Streamlineicons.com
Test #139 on
Examine.com
by Martin Wong
Jan 04, 2018
Desktop
Pricing
X.X%
Progression
Martin Tested Pattern #51: Shortcut Buttons On Examine.com
In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.
Test #137 on
Trydesignlab.com
by 
Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Progression
Daniel Tested Pattern #46: Pay Later On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #138 on
Trydesignlab.com
by Daniel Shapiro
Dec 22, 2017
Desktop
Mobile
Checkout
X.X%
Progression
Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com
This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.
Test #135 on
Akademiafotografii.p...
by
Grzegorz Tested Pattern #4: Testimonials On Akademiafotografii.p...
