All Latest 650 A/B Tests

Test #205 on Msn.com by Ronny KohaviRonny Kohavi Oct 25, 2018 Desktop Home & Landing X.X% Progression

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

Pattern #36: Fewer Or More Results - Variant A
Pattern #36: Fewer Or More Results - Variant B

In this experiment, the carousel items were increased from 12 to 16.

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Test #206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Progression

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

Pattern #40: Blurred Product Background - Variant A
Pattern #40: Blurred Product Background - Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Total Sample: 138,106 • Statistical Power at 5% MDE: 77.4%

Test #204 on Kenhub.com by Niels HapkeNiels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Progression

Niels Tested Pattern #85: Benefit Button On Kenhub.com

Pattern #85: Benefit Button - Variant A
Pattern #85: Benefit Button - Variant B

In the variation, the "Help" section was reworded to "How to study".
Total Sample: 171,904 • Statistical Power at 5% MDE: 8.5%

Test #203 on Driving-tests.org by Andrei ZakhareuskiAndrei Zakhareuski Oct 10, 2018 Desktop Global X.X% Progression

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

Pattern #85: Benefit Button - Variant A
Pattern #85: Benefit Button - Variant B

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Total Sample: 67,451 • Statistical Power at 5% MDE: 3.9%

Test #9 by Rick DawsonRick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Progression

Rick Tested Pattern #83: Progressive Fields

Pattern #83: Progressive Fields - Variant A
Pattern #83: Progressive Fields - Variant B
Total Sample: 27,947 • Statistical Power at 5% MDE: 18.5%

Test #199 on Freshegg.co.uk by Luke HayLuke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

Pattern #77: Filled Or Ghost Buttons - Variant A
Pattern #77: Filled Or Ghost Buttons - Variant B

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Progression

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

Pattern #78: Tags, Badges And Structured Information - Variant A
Pattern #78: Tags, Badges And Structured Information - Variant B
Total Sample: 371,274 • Statistical Power at 5% MDE: 99.9%

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Progression

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.
Total Sample: 6,504 • Statistical Power at 5% MDE: 3.8%

Test #190 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Progression

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Pattern #2: Icon Labels - Variant A
Pattern #2: Icon Labels - Variant B

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Total Sample: 95,776 • Statistical Power at 5% MDE: 48%

Test #191 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Progression

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

Pattern #2: Icon Labels - Variant A
Pattern #2: Icon Labels - Variant B
Total Sample: 96,195 • Statistical Power at 5% MDE: 48.2%

Test #188 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #4: Testimonials On Thomasnet.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Total Sample: 3,945 • Statistical Power at 5% MDE: 8.7%

Test #187 on Trydesignlab.com by Will AndersonWill Anderson Jul 09, 2018 Desktop Mobile Product X.X% Progression

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

Pattern #71: Personalized Next Step - Variant A
Pattern #71: Personalized Next Step - Variant B

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 
Total Sample: 3,326 • Statistical Power at 5% MDE: 5.5%

Test #185 on Retrome.pl by Grzegorz JancewiczGrzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Progression

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 823 • Statistical Power at 5% MDE: 4%

Test #186 by Devesh KhanalDevesh Khanal Jul 02, 2018 Mobile Home & Landing X.X% Progression

Devesh Tested Pattern #14: Exposed Menu Options

Pattern #14: Exposed Menu Options - Variant A
Pattern #14: Exposed Menu Options - Variant B

In this experiment, additional product categories were added at the top of the navigation.
Total Sample: 76,974 • Statistical Power at 5% MDE: 41.4%

Test #184 on Bomgar.com by Lee ElkinsLee Elkins Jun 25, 2018 Desktop Mobile Home & Landing X.X% Progression

Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com

Pattern #15: Bulleted Reassurances - Variant A
Pattern #15: Bulleted Reassurances - Variant B
Total Sample: 5,455 • Statistical Power at 5% MDE: 5.7%

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Progression

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

Pattern #46: Pay Later - Variant A
Pattern #46: Pay Later - Variant B
Total Sample: 5,495 • Statistical Power at 5% MDE: 4.9%

Test #176 on Kenhub.com by Niels HapkeNiels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Progression

Niels Tested Pattern #4: Testimonials On Kenhub.com

Pattern #4: Testimonials - Variant A
Pattern #4: Testimonials - Variant B

In this experiment, testimonials were added on a checkout screen.
Total Sample: 3,333 • Statistical Power at 5% MDE: 49.3%

Test #175 on Thomasnet.com by Julian GaviriaJulian Gaviria May 14, 2018 Desktop Mobile Content X.X% Progression

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Pattern #23: Inline Link Nudge - Variant A
Pattern #23: Inline Link Nudge - Variant B
Total Sample: 67,295 • Statistical Power at 5% MDE: 3%

Test #169 on Mt.com by Vito MediavillaVito Mediavilla Apr 24, 2018 Desktop Listing X.X% Progression

Vito Tested Pattern #37: List Or Grid View On Mt.com

Pattern #37: List Or Grid View - Variant A
Pattern #37: List Or Grid View - Variant B
Total Sample: 5,934 • Statistical Power at 5% MDE: 4.5%

Test #170 on Goodui.org by Jakub LinowskiJakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Pattern #49: Above The Fold Call To Action - Variant A
Pattern #49: Above The Fold Call To Action - Variant B
Total Sample: 11,616 • Statistical Power at 5% MDE: 3.6%