All Latest 610 A/B Tests

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Test #139 on Examine.com by Martin WongMartin Wong Jan 04, 2018 Desktop Pricing

Martin Tested Pattern #51: Shortcut Buttons On Examine.com

 - Variant A
 - Variant B

In this test an additional "Purchase" button was shown along side a "Learn More" button. The "Purchase" button went straight to checkout, whereas the "Learn More" button went to a product overview page.

Test #137 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

 - Variant A
 - Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #138 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Dec 22, 2017 Desktop Mobile Checkout

Daniel Tested Pattern #42: Countdown Timer On Trydesignlab.com

 - Variant A
 - Variant B

This test was run on a 3 step checkout process. The first screen was asking for contact information, and the second screen asked for credit card details. The change was shown on both first two steps as shown on the image below.

Test #134 on Kenhub.com by Niels HapkeNiels Hapke Dec 14, 2017 Desktop Product

Niels Tested Pattern #41: Sticky Call To Action On Kenhub.com

 - Variant A
 - Variant B

In this beautiful test, the key change was the introduction of a larger call to action linking to a premium / upgrade screen. The call to action was placed on the left sidebar which was floating. This is a great example of providing visibility to important elements by making them persistent.

Test #132 on Sjvc.edu by Phillip BarnesPhillip Barnes Dec 12, 2017 Mobile Home & Landing

Phillip Tested Pattern #41: Sticky Call To Action On Sjvc.edu

 - Variant A
 - Variant B

In this test, a footer with a button to a lead form was turned into a floating one.

Test #118 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Oct 01, 2017 Desktop Product

Grzegorz Tested Pattern #34: Open In A New Tab On Akademiafotografii.p...

 - Variant A
 - Variant B

The only change in this test was the way links were opened on this course listings page. Variation A opened links in the same window, and variation B opened them in a new tab (and focusing on the newly opened screen).

Test #106 on Examine.com by Martin WongMartin Wong May 23, 2017 Desktop Product

Martin Tested Pattern #15: Bulleted Reassurances On Examine.com

 - Variant A
 - Variant B

Three reassurances were added underneath each purchase button: Lifetime Updates, Works On All Devices and Money-Back Guarantee.