All Latest 634 A/B Tests

Test #185 on Retrome.pl by Grzegorz JancewiczGrzegorz Jancewicz Jul 03, 2018 Mobile Listing X.X% Progression

Grzegorz Tested Pattern #49: Above The Fold Call To Action On Retrome.pl

- Variant A
- Variant B
Total Sample: 823 • Statistical Power at 5% MDE: 4%

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Test #186 on by Devesh KhanalDevesh Khanal Jul 02, 2018 Mobile Home & Landing X.X% Progression

Devesh Tested Pattern #14: Exposed Menu Options

- Variant A
- Variant B

In this experiment, additional product categories were added at the top of the navigation.
Total Sample: 76,974 • Statistical Power at 5% MDE: 41.4%

Test #184 on Bomgar.com by Lee ElkinsLee Elkins Jun 25, 2018 Desktop Mobile Home & Landing X.X% Progression

Lee Tested Pattern #15: Bulleted Reassurances On Bomgar.com

- Variant A
- Variant B
Total Sample: 5,455 • Statistical Power at 5% MDE: 5.7%

Test #183 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro Jun 19, 2018 Desktop Mobile Product X.X% Progression

Daniel Tested Pattern #46: Pay Later On Trydesignlab.com

- Variant A
- Variant B
Total Sample: 5,495 • Statistical Power at 5% MDE: 4.9%

Test #176 on Kenhub.com by Niels HapkeNiels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Progression

Niels Tested Pattern #4: Testimonials On Kenhub.com

- Variant A
- Variant B

In this experiment, testimonials were added on a checkout screen.
Total Sample: 3,333 • Statistical Power at 5% MDE: 49.3%

Test #175 on Thomasnet.com by Julian GaviriaJulian Gaviria May 14, 2018 Desktop Mobile Content X.X% Progression

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

- Variant A
- Variant B
Total Sample: 67,295 • Statistical Power at 5% MDE: 3%

Test #169 on Mt.com by Vito MediavillaVito Mediavilla Apr 24, 2018 Desktop Listing X.X% Progression

Vito Tested Pattern #37: List Or Grid View On Mt.com

- Variant A
- Variant B
Total Sample: 5,934 • Statistical Power at 5% MDE: 4.5%

Test #170 on Goodui.org by Jakub LinowskiJakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing X.X% Progression

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

- Variant A
- Variant B
Total Sample: 11,616 • Statistical Power at 5% MDE: 3.6%

Test #168 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Apr 23, 2018 Desktop Listing X.X% Progression

Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...

- Variant A
- Variant B
Total Sample: 4,302 • Statistical Power at 5% MDE: 5.5%

Test #167 on Lovehoney.co.uk by Matthew CurryMatthew Curry Apr 10, 2018 Desktop Product X.X% Progression

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

- Variant A
- Variant B

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #164 on Examine.com by Martin WongMartin Wong Apr 04, 2018 Desktop Mobile Thank You X.X% Progression

Martin Tested Pattern #50: Autoplay Video On Examine.com

- Variant A
- Variant B

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Total Sample: 11,676 • Statistical Power at 5% MDE: 6%

Test #165 on Bomgar.com by Lee ElkinsLee Elkins Apr 04, 2018 Desktop Signup X.X% Progression

Lee Tested Pattern #64: Tunnel On Bomgar.com

- Variant A
- Variant B
- Variant A
- Variant B
Total Sample: 7,191 • Statistical Power at 5% MDE: 11.8%

Test #161 on Examine.com by Martin WongMartin Wong Mar 19, 2018 Desktop Mobile Home & Landing X.X% Progression

Martin Tested Pattern #22: Empowering Headline On Examine.com

- Variant A
- Variant B
- Variant A
- Variant B
Total Sample: 77,568 • Statistical Power at 5% MDE: 15.1%

Test #160 on Examine.com by Martin WongMartin Wong Mar 15, 2018 Desktop Mobile Product X.X% Progression

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

- Variant A
- Variant B
Total Sample: 25,025 • Statistical Power at 5% MDE: 9%

Test #157 on Bobandlush.com by Viljo VabritViljo Vabrit Mar 06, 2018 Desktop Product X.X% Progression

Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com

- Variant A
- Variant B

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Total Sample: 1,877 • Statistical Power at 5% MDE: 6.9%

Test #156 on Mt.com by Vito MediavillaVito Mediavilla Feb 25, 2018 Desktop Listing X.X% Progression

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

- Variant A
- Variant B

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Total Sample: 27,048 • Statistical Power at 5% MDE: 12.8%

Test #155 on Mt.com by Vito MediavillaVito Mediavilla Feb 22, 2018 Mobile Product X.X% Progression

Vito Tested Pattern #3: Fewer Form Fields On Mt.com

- Variant A
- Variant B
Total Sample: 8,652 • Statistical Power at 5% MDE: 5.3%

Test #152 on Reverb.com by Nicholas EvansNicholas Evans Feb 13, 2018 Desktop Mobile Product X.X% Progression

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

- Variant A
- Variant B
Total Sample: 487,851 • Statistical Power at 5% MDE: 29.3%

Test #151 on Mamaearth.ca by Michael BernsteinMichael Bernstein Feb 08, 2018 Desktop Checkout X.X% Progression

Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca

- Variant A
- Variant B
Total Sample: 1,614 • Statistical Power at 5% MDE: 7.4%

Test #147 on Reverb.com by Nicholas EvansNicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Progression

Nicholas Tested Pattern #20: Canned Response On Reverb.com

- Variant A
- Variant B
Total Sample: 40,229 • Statistical Power at 5% MDE: 67.2%