Pattern #117: Company Logos

Pattern #117  Tested 4 timesFirst tested by Jakub Linowski Recently tested by Stanley Zuo on Mar 30, 2021

Based on 4 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Company Logos (Variant A) Company Logos (Variant B)

Expected Median Effects Of B

?

Progression

(3 tests)

-

Leads

?

Signups

(2 tests)

-

Engagement

?

Sales

(3 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(4 tests)

Tests

Pattern #117: Company Logos
Was Tested On Goodui.org by Jakub Linowski

Added

Isolated

Test #287 on Goodui.org by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Jakub Linowski    Mar 04, 2020 Test link

Find Out How It Did With 6,021 Visitors

  • Measured by purchase funnel starts (any plans)

  • Measured by successful purchases

In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.

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The Same Pattern Was Also Tested Here

Added

Isolated

Test #346 Mar 30, 2021 Test link

Find Out How It Did With 221,012 Visitors

  • Measured by registration flow entrances

  • Measured by membership checkouts

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

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Replaced

Isolated

Test #323 on Backstage.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Stanley Zuo    Oct 29, 2020 Test link

Find Out How It Did With 23,626 Visitors

  • Measured by email signups

  • Measured by completed checkouts further in the funnel

In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.

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Added

Isolated

Test #288 on Kenhub.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Niels Hapke    Mar 05, 2020 Test link

Find Out How It Did With 36,420 Visitors

  • Measured by registration page visits

  • Measured by successful registrations

In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.

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For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.