All Latest 608 A/B Tests

In this experiment, the control contained a headline with a somewhat ambiguous choice, asking users to "Login or Register". Whereas the variation communicated a simpler action headline: "Let's go". Down funnel impact was measured (post-registration) on product page views and adds to cart. (This also was an irregular split ratio; not a 50/50 split)

In this experiment, 4 selling points were added at the top of product details pages. Clicking on them would launch a modal with more details.

In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow. Impact on sales was measured.

This experiment started when a user started a custom product build and visited any other product page. In the variation, a resume button appeared that would bring the customers back to their custom build. Impact on checkouts and sales was measured.

This is a heavily confounded multi-change experiment. In the variation, product choices on product detail pages were taken off and moved to a 2nd step (a new step). This also resulted in the price and primary button becoming more visible from an upward position shift. Impact on adds-to-cart and lead generation was measured.

In this experiment, products with 10 or more purchases within the recent week showed the number of customers that bought it as a social proof element. Impact on adds to cart and purchases was measured.

In this mobile product page experiment, the variation changed the look of the floating button area once a product was chosen.

The variation showed a button with 1) pricing totals along with 2) a link back to the edit area and 3) a button that allowed to add to cart directly. Whereas the control only linked back to the top of the page where the product selction was possible. Impact on adds-to-cart and sales was measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, add-to-cart buttons on product details pages were rounded to 20px (variation), whereas the control had square buttons. Impact on adds to cart and purchases were measured.

In this experiment, 4 selling points were added at the top of the homepage. Clicking on them would launch a modal with more details.

This experiment added one extra layer of persistence to an appearing welcome discount offer. In the variation, a welcome discount appeared on product pages after some inactivity behavior combined with a delay. In the variation, the only thing that was modified was the "collapse" behavior - basically creating a small floating micro modal in the bottom right. The micro modal allowed users to return to the larger modal or collaping it for good (with a second X collapse button). Impact on sales was measured.

In this experiment, product descriptions were moved up on the page and expanded by default. As a result, related and product recommendation were pushed further down on the page. Impact on ATC and sales was measured.

In this experiment, a video unboxing and product overview video was added on product pages (below the buy box). After pressing play, the video started playing with a visible "close" control to allow stopping of the video.

Impact on adds to cart and sales was measured.

In this experiment, UI filters with metal color options were surfaced at the top of product listing pages (for Jared - an online jewelry retailer). Impact on filter usage, adds to cart and sales were measured.

In this experiment, the active availability of a casting call (job offer) was was made more prominent using green text: "Accepting applications". The variation also made the "Join Now" button more prominent as an alternative path to signing up for a membership. The experiment reports on three metrics: clicks on apply, application starts and premium membership sales (measured a few steps further in the funnel).

In this experiment, the plus and minus quantity icons near the add to cart button were tested with different contrasts. The control had a higher contrast from a solid background color, and the variant was lower contrast. Impact on add to cart and sales was measured. (A/B test was inverted to B/A in order to fit the pattern).

More product photos were exposed in the main column of the variation. Treatment used a collapsed gallery. Impact on ATC and sales was measured.

In this experiment, typical dollar values of typical coverages for an extended protection plan were shown. This ran on a product page of a jewelery site. Impact on on adds to cart, sales and uptake of the upsell was measured. Traffic split was 25/75.