All Latest 534 A/B Tests

Only Significant A/B Tests

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

MOST RECENT TESTS

Test #482 on by Jakub Linowski   Jul 13, 2023 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #421 on Amazon.com by Marika Francisco   Jul 15, 2022 Desktop Mobile Product

Marika Francisco Tested Pattern #43: Long Titles In Test #421 On Amazon.com

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

Test #5 on Busyteacher.org by Andrei Zakhareuski   Jan 23, 2022 Desktop Mobile Product

Andrei Zakhareuski Tested Pattern #21: What It's Worth In Test #5 On Busyteacher.org

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

Test #359 on Snocks.com by Samuel Hess   Jun 11, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Test #314 on Zapimoveis.com.br by Vinicius Barros Peixoto   Aug 21, 2020 Desktop Mobile Product

Vinicius Barros Peixoto Tested Pattern #43: Long Titles In Test #314 On Zapimoveis.com.br

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

Test #263 on Goodui.org by Jakub Linowski   Oct 04, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".