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Test #564 on Hellostake.com by Louis Alston Nov 26, 2024 Desktop Mobile Home & Landing X.X% Signups

Louis Tested Pattern #114: Less Or More Visible Prices On Hellostake.com

In this a/b test, the headline was changed to reflect pricing information (informing that trades are starting at $3). Impact on progression and signups was measured.

Total Sample: 25,321 • Statistical Power at 5% MDE: 6.5%

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Test #482 on by Jakub Linowski Jul 13, 2023 Desktop Mobile Checkout X.X% Sales

Jakub Tested Pattern #124: Confirmed Selection

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Total Sample: 3,379 • Statistical Power at 5% MDE: 44%

Test #421 on Amazon.com by Marika Francisco Jul 15, 2022 Desktop Mobile Product X.X% Sales

Marika Tested Pattern #43: Long Titles On Amazon.com

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

Total Sample: 3,727,581 • Statistical Power at 5% MDE: 92.5%

Test #5 on Busyteacher.org by Andrei Zakhareuski Jan 23, 2022 Desktop Mobile Product X.X% Sales

Andrei Tested Pattern #21: What It's Worth On Busyteacher.org

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal.

Total Sample: 4,895 • Statistical Power at 5% MDE: 4%

Test #359 on Snocks.com by Samuel Hess Jun 11, 2021 Desktop Mobile Product X.X% Sales

Samuel Tested Pattern #43: Long Titles On Snocks.com

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Total Sample: 129,030 • Statistical Power at 5% MDE: 79.9%

Test #314 on Zapimoveis.com.br by Vinicius Barros Peixoto Aug 21, 2020 Desktop Mobile Product X.X% Leads

Vinicius Tested Pattern #43: Long Titles On Zapimoveis.com.br

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

Total Sample: 6,533,516 • Statistical Power at 5% MDE: 99.9%

Test #263 on Goodui.org by Jakub Linowski Oct 04, 2019 Desktop Mobile Home & Landing X.X% Signups