All Latest 610 A/B Tests

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MOST RECENT TESTS

Test #564 on Hellostake.com by Louis AlstonLouis Alston Nov 26, 2024 Desktop Mobile Home & Landing

Louis Tested Pattern #114: Less Or More Visible Prices On Hellostake.com

 - Variant A
 - Variant B

In this a/b test, the headline was changed to reflect pricing information (informing that trades are starting at $3). Impact on progression and signups was measured.

Test #482 on by Jakub LinowskiJakub Linowski Jul 13, 2023 Desktop Mobile Checkout

Jakub Tested Pattern #124: Confirmed Selection

 - Variant A
 - Variant B

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #421 on Amazon.com by Marika FranciscoMarika Francisco Jul 15, 2022 Desktop Mobile Product

Marika Tested Pattern #43: Long Titles On Amazon.com

 - Variant A
 - Variant B

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

Test #5 on Busyteacher.org by Andrei ZakhareuskiAndrei Zakhareuski Jan 23, 2022 Desktop Mobile Product

Andrei Tested Pattern #21: What It's Worth On Busyteacher.org

 - Variant A
 - Variant B

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

Test #359 on Snocks.com by Samuel HessSamuel Hess Jun 11, 2021 Desktop Mobile Product

Samuel Tested Pattern #43: Long Titles On Snocks.com

 - Variant A
 - Variant B

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Test #314 on Zapimoveis.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 21, 2020 Desktop Mobile Product

Vinicius Tested Pattern #43: Long Titles On Zapimoveis.com.br

 - Variant A
 - Variant B

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

Test #263 on Goodui.org by Jakub LinowskiJakub Linowski Oct 04, 2019 Desktop Mobile Home & Landing

Jakub Tested Pattern #22: Empowering Headline On Goodui.org

 - Variant A
 - Variant B

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".