All Latest 539 A/B Tests

Only Significant A/B Tests
Join To See The Highest Impact Tests

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

MOST RECENT TESTS

Test #564 on Hellostake.com by Louis Alston   Nov 26, 2024 Desktop Mobile Home & Landing

Louis Alston Tested Pattern #114: Less Or More Visible Prices In Test #564 On Hellostake.com

In this a/b test, the headline was changed to reflect pricing information (informing that trades are starting at $3). Impact on progression and signups was measured.

Test #482 on by Jakub Linowski   Jul 13, 2023 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #421 on Amazon.com by Marika Francisco   Jul 15, 2022 Desktop Mobile Product

Marika Francisco Tested Pattern #43: Long Titles In Test #421 On Amazon.com

Fluke is an industrial manufacterer of measurement and calibration devices and they ran a test on their Amazon store for a series of their prodcts. Instead of using short product names, they tested longer and more descriptive ones. Impact was measured on sales.

Test #5 on Busyteacher.org by Andrei Zakhareuski   Jan 23, 2022 Desktop Mobile Product

Andrei Zakhareuski Tested Pattern #21: What It's Worth In Test #5 On Busyteacher.org

The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal. 

Test #359 on Snocks.com by Samuel Hess   Jun 11, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Test #314 on Zapimoveis.com.br by Vinicius Barros Peixoto   Aug 21, 2020 Desktop Mobile Product

Vinicius Barros Peixoto Tested Pattern #43: Long Titles In Test #314 On Zapimoveis.com.br

In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.

Test #263 on Goodui.org by Jakub Linowski   Oct 04, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #194 on Bomgar.com by Lee Elkins   Aug 08, 2018 Desktop Mobile Home & Landing

Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com

Test #173 on Rollbar.com by Mike Smith   May 08, 2018 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com

Test #161 on Examine.com by Martin Wong   Mar 19, 2018 Desktop Mobile Home & Landing

Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com

Test #148 on Kenhub.com by Niels Hapke   Feb 01, 2018 Desktop Mobile Home & Landing

Niels Hapke Tested Pattern #53: Problem-Solution Headline In Test #148 On Kenhub.com

Test #144 on Examine.com by Martin Wong   Jan 14, 2018 Desktop Mobile Product

Martin Wong Tested Pattern #27: More For Less Headline In Test #144 On Examine.com

Test #142 on Streamlineicons.com by Vincent Le moign   Jan 13, 2018 Desktop Product

Vincent Le moign Tested Pattern #27: More For Less Headline In Test #142 On Streamlineicons.com

Test #96 on 3dhubs.com by Rob Draaijer   Apr 21, 2017 Desktop Mobile Home & Landing

Rob Draaijer Tested Pattern #61: Local Headline In Test #96 On 3dhubs.com

Test #74 on Poll-app.com by Pierre Olivier Martel   Jan 07, 2017 Desktop Home & Landing

Pierre Olivier Martel Tested Pattern #22: Empowering Headline In Test #74 On Poll-app.com

Test #92 on Rollbar.com by Mike Smith   Jan 02, 2017 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #22: Empowering Headline In Test #92 On Rollbar.com

Test #37 on Onlinefaxes.com by Jaymie Friesen   Apr 09, 2016 Desktop Mobile Home & Landing

Jaymie Friesen Tested Pattern #27: More For Less Headline In Test #37 On Onlinefaxes.com