All Latest 539 A/B Tests
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MOST RECENT TESTS
Test #509 on Jared.com by Craig Kistler Dec 18, 2023 Desktop Product
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com
In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.
Test #434 on Learnwithhomer.com by Stanley Zuo Sep 30, 2022 Mobile Signup
Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com
In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.
Test #419 on by Jakub Linowski Jun 29, 2022 Desktop Home & Landing
Jakub Linowski Tested Pattern #68: Welcome Discount In Test #419
In this experiment, the presence of a discount modal (bigger discount for larger purchases) was tested on home and product pages. The trigger happend after a scroll down, a few second pause, and a mouse scroll up interaction. Impact on sales was measured.
Test #391 on Backstage.com by Stanley Zuo Dec 30, 2021 Desktop Mobile Listing
Stanley Zuo Tested Pattern #82: Onboarding Callouts In Test #391 On Backstage.com
This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Test #322 on Thomasnet.com by Kyle Phillips Oct 27, 2020 Desktop Mobile Product
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com
This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Test #301 on Zapimoveis.com.br by Vinicius Barros Peixoto May 31, 2020 Desktop Mobile Product
Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #301 On Zapimoveis.com.br
In this experiment, the B variation property prices were framed using higher and crossed out price points from 12 months ago - achieving a relative discount. A tooltip was also shown which explained the higher price point on hover. The example in the screenshot translates to "2% less compared to 12 months ago". This high-power experiment measured the number of leads that were generated on property (product) screens.
Test #264 on Kenhub.com by Niels Hapke Oct 05, 2019 Desktop Mobile Global
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #264 On Kenhub.com
In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.
Test #105 on Inktweb.nl by Martijn Oud Sep 23, 2019 Desktop Mobile Signup
Martijn Oud Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl
In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".
Test #247 on Thomasnet.com by Julian Gaviria Jun 13, 2019 Desktop Mobile Content
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com
In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.
Test #162 on Bullymax.com by Viljo Vabrit Mar 20, 2018 Desktop Home & Landing
Viljo Vabrit Tested Pattern #68: Welcome Discount In Test #162 On Bullymax.com
Test #21 on Findsomeone.co.nz by Daniel Bridges Jan 01, 2016 Desktop Mobile Listing