Pattern #41: Sticky Call To Action
Pattern Author: Carl Muszynski - Head of UX @ Conversionista!
Add: Floating Call To Action
Increase the visibility of the primary call to action with a persistent (floating) behavior. The button can be positioned and made to stick at the top or bottom of the screen.
Ex: Any Action / Visit
Ex: Signups, Leads
Ex: Transactions, Upsells
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.