Bol Discovers Something Better Than Classic Pulldown Menus, As Expected
When Bol ran their list vs grid view experiment, they also included a variation that tested for another very simple change: the exposure of menu options. That is, the listing page variant was designed to check if three more visible pull down options would be better or worse than just showing them hidden inside the pulldown. Consisitent with findings from the exposed menu options pattern, the variation was rolled out.
Highlighted UI Changes From This Leak
Exposed Menu Options
The A variation only allows to sort results using a classic pulldown menu with such options as: top 10 (most purchased), highest rates and most favorited. The B variation on the other hand took these three options and duplicated them as clickable actions just before the results. This way, the act of sorting results was encouraged and made a little more easier.