49 Home & Landing Patterns

Filter:
Sort: Latest  |  Members can also sort by tested effects.

Only Members see which patterns tend to win or lose and by how much (based on tests).

Right now you're only seeing patterns chronologically without any test data because you’re logged out.

Get Access To All Patterns & Tests

Pattern #102: Condensed Layout

By Julian Gaviria · Director of User Experience @thomasnet

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Condensed Layout View Pattern & 1 Test

Pattern #96: Single Focus Photos

By Ronny Kohavi · Technical Fellow and VP, Analysis and Experimentation @ Microsoft

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product
Single Focus Photos View Pattern & 1 Test

Pattern #95: Product Previews

By Vito Mediavilla · Conversion Lead @ VZ VermögensZentrum (ex-Conversions @ Mettler-Toledo)

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Product Previews View Pattern & 1 Test

Pattern #94: Visible Search

By Kimberly Cheung · Product Manager at Yummly

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Visible Search View Pattern & 1 Test

Pattern #85: Benefit Button

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Sitewide, Home & Landing, Signup
Benefit Button View Pattern & 4 Tests

Pattern #83: Progressive Fields

By Jakub Linowski · Founder & Editor @ GoodUI.org

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Listing
Progressive Fields View Pattern & 2 Tests

Pattern #81: Localized Greeting Headline

By Alexander Shvets · CEO of ShvetsGroup

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Product
Localized Greeting Headline View Pattern

Pattern #80: Persitent Filters

By Vinicius Barros Peixoto · SEO & Growth Product Manager at VivaRealBrasil

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Screens: Listing
Persitent Filters View Pattern & 1 Test

Pattern #79: Mixed Search Cues

Pattern Inspired By Airbnb

Based on 0 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Listing, Product
Mixed Search Cues View Pattern

Pattern #78: Tags

By Kimberly Cheung · Product Manager at Yummly

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Listing
Tags View Pattern & 1 Test

Pattern #77: Ghost Buttons

By Luke Hay · Conversion Services Director @ Fresh Egg

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing
Ghost Buttons View Pattern & 1 Test

Pattern #76: Overlapping

By Steve Schoger · Designer for @TightenCo

Experimental Pattern
  • Effort: Minutes
  • Screens: Home & Landing, Content, Product, Signup
Overlapping View Pattern

Pattern #75: Personalized Greeting Headline

By Jakub Linowski · Founder & Editor @ GoodUI.org

Experimental Pattern
  • Effort: Minutes
  • Screens: Home & Landing, Product
Personalized Greeting Headline View Pattern

Pattern #74: Source Personalized Headline

By Brennan Dunn · Co-Founder @ RightMessage.com

Experimental Pattern
  • Effort: Minutes
  • Screens: Home & Landing, Product
Source Personalized Headline View Pattern

Pattern #73: Source Personalized Testimonial

By Brennan Dunn · Co-Founder @ RightMessage.com

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Product
Source Personalized Testimonial View Pattern

Pattern #72: Priming Step

By Ethan Smith · Growth Advisor: Masterclass, Ticketmaster, Thumbtack (Chief Growth @Yummly)

Experimental Pattern
  • Effort: Hours
  • Screens: Home & Landing, Signup
Priming Step View Pattern

Pattern #71: Personalized Next Step

By Will Anderson · Growth Product Manager @ Designlab

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product
Personalized Next Step View Pattern & 1 Test

Pattern #70: Combined Social Signup & Login

By Ethan Smith · Growth Advisor: Masterclass, Ticketmaster, Thumbtack (Chief Growth @Yummly)

Experimental Pattern
  • Effort: Days
  • Screens: Home & Landing, Product, Listing
Combined Social Signup & Login View Pattern

Pattern #69: Autodiscounting

By Matthew Curry · Head of eCommerce at Lovehoney

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Product
Autodiscounting View Pattern & 1 Test

Pattern #68: Welcome Discount

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Welcome Discount View Pattern & 1 Test

Fast Forward Your Conversion Rates With
Access To All 102 Patterns Based On 197 Tests

Total sample size of all tests is based on 25,063,947 visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$2400 / year
$2880 / year

Unlimited User Accounts

License to use the data by unlimited users.

Team

Order Now

$1200 / year
$1440 / year

5 User Accounts

License to use the data by up to 5 users.

Solo

Order Now

$600 / year
$720 / year

1 User Account

License to use the data by 1 user.

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa