45 Home & Landing Patterns

Filter:
Sort: Latest  |  Members can also sort by tested effects.

Only Members see which patterns tend to win or lose and by how much (based on tests).

Right now you're only seeing patterns chronologically without any test data because you’re logged out.

Get Access To All Patterns & Tests

Pattern #118: Category Images

By Stanley Zuo · Growth Product Manager @ Backstage

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Screens: Home & Landing
Category Images View Pattern & 1 Test

Pattern #117: Company Logos

By Jakub Linowski · Founder @ GoodUI

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Pricing, Home & Landing, Signup
Company Logos View Pattern & 4 Tests

Pattern #111: Field Explanations

By Online Dialogue

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Checkout, Signup, Home & Landing
Field Explanations View Pattern & 3 Tests

Pattern #104: Static Image Options

By Karl Gilis · The G in AGConsult

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Static Image Options View Pattern & 1 Test

Pattern #102: Condensed Layout

By Julian Gaviria · Director of User Experience @thomasnet

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Condensed Layout View Pattern & 1 Test

Pattern #95: Product Previews

By Vito Mediavilla · Conversion Lead @ VZ VermögensZentrum (ex-Conversions @ Mettler-Toledo)

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Product Previews View Pattern & 1 Test

Pattern #94: Visible Search

By Kimberly Cheung · Product Manager at Yummly

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Visible Search View Pattern & 2 Tests

Pattern #88: Action Button

By Julian Gaviria · Director of User Experience @thomasnet

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Product, Listing, Home & Landing
Action Button View Pattern & 3 Tests

Pattern #85: Benefit Button

By Jakub Linowski · Founder @ GoodUI

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Global, Home & Landing, Signup, Product
Benefit Button View Pattern & 5 Tests

Pattern #83: Progressive Fields

By Jakub Linowski · Founder @ GoodUI

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing, Listing, Signup, Product
Progressive Fields View Pattern & 4 Tests

Pattern #79: Mixed Search Cues

Pattern Inspired By Airbnb

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Mixed Search Cues View Pattern & 1 Test

Pattern #77: Ghost Buttons

By Luke Hay · Conversion Services Director @ Fresh Egg

Based on 4 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing, Thank You, Listing
Ghost Buttons View Pattern & 4 Tests

Pattern #68: Welcome Discount

By Viljo Vabrit · Managing Director @ ConversionXL Agency

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Welcome Discount View Pattern & 1 Test

Pattern #64: Tunnel

By Vlad Malik · UI Analyst & Interaction Designer

Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Signup, Home & Landing, Shopping Cart
Tunnel View Pattern & 3 Tests

Pattern #63: Trust Seals

By Niels Hapke · CEO @ Kenhub

Based on 5 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Checkout, Signup, Home & Landing
Trust Seals View Pattern & 5 Tests

Pattern #61: Local Headline

By Rob Draaijer · Growth @3DHubs

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing
Local Headline View Pattern & 1 Test

Pattern #60: Repeated Bottom Call To Action

By Jakub Linowski · Founder @ GoodUI

Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Listing, Product, Content, Home & Landing
Repeated Bottom Call To Action View Pattern & 6 Tests

Pattern #58: Full Height False Bottom

By Jakub Linowski · Founder @ GoodUI

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
Full Height False Bottom View Pattern & 2 Tests

Pattern #53: Problem-Solution Headline

By Niels Hapke · CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Minutes
  • Screens: Home & Landing
Problem-Solution Headline View Pattern & 1 Test

Pattern #52: How It Works

By Vlad Malik · UI Analyst & Interaction Designer

Based on 2 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
-5
-4
-3
-2
-1
0
+1
+2
+3
+4
+5
Almost Certain Winner
  • Effort: Hours
  • Screens: Home & Landing
How It Works View Pattern & 2 Tests

Fast Forward Your Conversion Rates With
Access To All 122 Patterns Based On 316 Tests

Total sample size of all tests is based on visitors - that's a lot of testing time to do on your own.

  • Annual Billing SAVE 17%
  • Monthly Billing
Company-Wide

Order Now

$2400 / year
$2880 / year

Unlimited User Accounts

License to use the data by unlimited users.

Access to 316+ searchable a/b tests

Team

Order Now

$1200 / year
$1440 / year

5 User Accounts

License to use the data by up to 5 users.

Access to 316+ searchable a/b tests

Solo

Order Now

$600 / year
$720 / year

1 User Account

License to use the data by 1 user.

Access to 316+ searchable a/b tests

All Plans Come With

Access To All Tests

Get access to all published tests to guide your own design & experiments.

5+ New Tests Each Month

Get 5 new A/B tests each month as we obtain new test results.

Cancel Anytime

If you find that GoodUI Premium isn't for you, you can cancel at any time.

100% Secure Payment with Visa

Companies That Trust GoodUI Patterns & Tests For Higher Conversions

Customer Logos