Pattern #6: Customer Star Ratings
Pattern Author: Jakub Linowski - Founder @ GoodUI
Customer Reviews Social Proof
The patterns suggests to show a summary of customer reviews summed up with a star rating (or average number out typically ranked out of 5). Other elements which can be shown beside a customer review may include: a customer’s name, recency time stamp, the review itself, a badge/logo of the reviewer source and positive/negative review counts. It seems that the more information which is shown along with the review (similar to testimonials), the more credible and authentic the review may be perceived.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.