Pattern #125: Unit Prices

Pattern #125  Tested 1 timesTested by Melina Hess on Apr 22, 2022

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Unit Prices (Variant A) Unit Prices (Variant B)

Expected Median Effects Of B

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Progression

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Leads

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Signups

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Engagement

?

Sales

(1 tests)

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Revenue

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Retention

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Referrals

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ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #125: Unit Prices
Was Tested On Snocks.com by Melina Hess

Added

Isolated

Test #407 on Snocks.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Melina Hess    Apr 22, 2022 Test link

Find Out How It Did With 112,178 Visitors

  • Measured by completed transactions

Here is an experiment with an added "price per pair" in the context of products with multiple items (packs).A high contrast badge-like copy was appended underneath the price which translates to "only $X per item". Impact on sales was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.