The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."
Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com
In this variation an optional field label was added.
Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #259 On Thomasnet.com
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com
In this followup experiment, field labels without and with a marked asterisk were tested.
Alex James Tested Pattern #109: Required Field Labels In Test #256
The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).
Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com
In this experiment, field labels without and with a marked asterisk were tested.
Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Test #40 on Adoramapix.com by Aug 13, 2019 Desktop
Tested Pattern #85: Benefit Button In Test #40 On Adoramapix.com
In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).
Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Julian Gaviria Tested Pattern #107: Contrast Links & Buttons In Test #252 On Thomasnet.com
In this experiment a light blue bold link was tested against a darker blue bold link.
Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de
In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org
In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.
Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com
AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’
Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de
In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com
In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.
Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com
In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Vito Mediavilla Tested Pattern #49: Above The Fold Call To Action In Test #244 On Mt.com
A product landing page with an image was tested against one without - raising the call to action above the fold.
Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org
In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)