The Latest A/B Tests

These are the amazing companies we work with that are actively sharing quality a/b test results.


Test #193 on by Marcos Ciarrocchi | Aug 07, 2018 Desktop Mobile

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #18 on by James Foster | Jul 01, 2016 Mobile

James Foster Tested Pattern #2: Icon Labels In Test #18 On

This is a retest of Test017 with a lengthier testing duration.

Test #190 on by Peep Laja | Jul 26, 2018 Mobile

Peep Laja Tested Pattern #2: Icon Labels In Test #190 On

This test has explored numerous hamburger menu variations and has been covered in detail over at - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.