The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #235 on Thomasnet.com by Julian Gaviria | Apr 02, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #102: Condensed Layout In Test #235 On Thomasnet.com

In this experiment, the layout was condensed from a taller to a shorter one.

Test #234 on by Alex James | Apr 01, 2019 Desktop

Alex James Tested Pattern #101: Search Keyword Highlighting In Test #234

In this experiment, a different style for keyword highlighting was used.

Test #233 on Annonce.cz by Ondřej Ilinčev | Apr 01, 2019 Desktop

Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

 

Test #232 on Yoast.com by Sjardo Janssen | Mar 15, 2019 Desktop Mobile

Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Test #230 on Goodui.org by Jakub Linowski | Mar 09, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #56: Hover Button In Test #230 On Goodui.org

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

Test #228 on by Jakub Linowski | Mar 05, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #99: Progress Bar In Test #228

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

Test #227 on Volders.de by Alexander Krieger | Mar 04, 2019 Desktop

Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

  1. Fill out the termination
  2. Send termination
  3. Proof of termination

Test #226 on Microsoft.com by Ronny Kohavi | Feb 18, 2019 Desktop

Ronny Kohavi Tested Pattern #96: Single Focus Photos In Test #226 On Microsoft.com

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

Test #224 on by Alex James | Feb 11, 2019 Desktop

Alex James Tested Pattern #3: Fewer Form Fields In Test #224

This experiment reduced the search form by removing the distance field.

Test #223 on Volders.de by Alexander Krieger | Feb 01, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de

This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.

Test #222 on Thomasnet.com by Julian Gaviria | Feb 01, 2019 Desktop

Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com

In this variation, a number of social proof references were added to a signup modal.

Test #221 on Microsoft.com by Ronny Kohavi | Jan 27, 2019 Desktop

Ronny Kohavi Tested Pattern #49: Above The Fold Call To Action In Test #221 On Microsoft.com

Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.

Test #220 on by Alex James | Jan 18, 2019 Desktop

Alex James Tested Pattern #34: Open In A New Tab In Test #220

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

Test #218 on Yummly.com by Kimberly Cheung | Jan 14, 2019 Desktop Mobile

Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Test #216 on Support.microsoft.co... by Ronny Kohavi | Dec 21, 2018 Desktop

Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.