The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #287 on Goodui.org by Jakub Linowski | Mar 04, 2020 Desktop Mobile
Jakub Linowski Tested Pattern #117: Company Logos In Test #287 On Goodui.org
In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.
Test #286 on Volders.de by Alexander Krieger | Feb 28, 2020 Desktop Mobile
Alexander Krieger Tested Pattern #9: Multiple Steps In Test #286 On Volders.de
In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).
Test #285 on Ibood.com by Lukas Jorissen | Feb 27, 2020 Desktop
Lukas Jorissen Tested Pattern #7: Social Counts In Test #285 On Ibood.com
In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."
Test #284 on Thomasnet.com by Julian Gaviria | Feb 19, 2020 Desktop Mobile
Julian Gaviria Tested Pattern #78: Structured Information In Test #284 On Thomasnet.com
In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.
Test #283 on Kenhub.com by Niels Hapke | Feb 08, 2020 Desktop Mobile
Niels Hapke Tested Pattern #42: Countdown Timer In Test #283 On Kenhub.com
In this experiment, registered trial users were shown a 65 minute counter on multiple pages (dashboard, listing, quiz, articles) encouraging them to get a full subscription and study all content. Both A and B experiences offered the same limited content for trial users. After the 65 minutes came to an end, the B variation showed an additional "Go Premium" button on all pages, but continued to offer the same limited content.
Test #282 on Thomasnet.com by Julian Gaviria | Feb 07, 2020 Desktop Mobile
Julian Gaviria Tested Pattern #51: Shortcut Buttons In Test #282 On Thomasnet.com
In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.
Test #281 on Backstage.com by Stanley Zuo | Jan 31, 2020 Desktop
Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #281 On Backstage.com
In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons.
Test #280 on Volders.de by Alexander Krieger | Jan 24, 2020 Desktop Mobile
Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #280 On Volders.de
In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.
Test #279 on Umbraco.com by Lars Skjold Iversen | Jan 16, 2020 Desktop Mobile
Lars Skjold Iversen Tested Pattern #79: Mixed Search Cues In Test #279 On Umbraco.com
In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.
Test #278 on by Someone | Jan 15, 2020 Mobile
Someone Tested Pattern #64: Tunnel In Test #278
In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.
Test #277 on Prepagent.com by Arthur Sparks | Jan 03, 2020 Desktop
Arthur Sparks Tested Pattern #115: Pricing Comparison Table In Test #277 On Prepagent.com
In this experiment, side-by-side plan features were aligned and changed to a comparison table with checkmarks for easier comparison.
Test #276 on Umbraco.com by Lars Skjold Iversen | Dec 31, 2019 Desktop Mobile
Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com
In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").
Test #275 on Prepagent.com by Arthur Sparks | Dec 31, 2019 Desktop
Arthur Sparks Tested Pattern #114: Less Or More Visible Prices In Test #275 On Prepagent.com
In this experiment, all three prices of each plan were shifted higher for greater visibility.
Test #274 on by Someone | Dec 16, 2019 Desktop Mobile
Someone Tested Pattern #1: No Coupon Fields In Test #274
In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #273 on Elevate App by Jesse Germinario | Dec 19, 2019 Mobile
Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273
This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.
Test #272 on Backstage.com by Stanley Zuo | Dec 03, 2019 Desktop
Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #272 On Backstage.com
In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.
Test #271 on Analytics-toolkit.co... by Georgi Z. Georgiev | Nov 24, 2019 Desktop Mobile
Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...
In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com
Test #270 on Dentalplans.com by J.R. Hernandez | Nov 19, 2019 Desktop
J.R. Hernandez Tested Pattern #37: List Vs. Grid View In Test #270 On Dentalplans.com
In this experiment, a list view was tested against a grid view.
Test #269 on Thomasnet.com by Julian Gaviria | Nov 15, 2019 Desktop
Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com
In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.
Test #268 on Backstage.com by Stanley Zuo | Nov 08, 2019 Mobile
Stanley Zuo Tested Pattern #14: Exposed Menu Options In Test #268 On Backstage.com
The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options.