The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #354 on Mvideo.ru by Andrey Andreev   May 25, 2021 Desktop Mobile

Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru

In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.

Test #353 on Backstage.com by Stanley Zuo   May 12, 2021 Desktop

Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

Test #352 on Us.flukecal.com by John Hickey   May 11, 2021 Desktop

John Hickey Tested Pattern #123: Single Or Double Column Form Fields In Test #352 On Us.flukecal.com

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

Test #351 on Baremetrics.com by Brian Sierakowski   Apr 30, 2021 Desktop Mobile

Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com

In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.

Test #350 on Expertinstitute.com by Ardit Veliu   Apr 29, 2021 Desktop

Ardit Veliu Tested Pattern #16: Welcome Mat - Partial In Test #350 On Expertinstitute.com

In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.

Test #349 on Backstage.com by Stanley Zuo   Apr 27, 2021 Mobile

Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com

In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.

Test #348 on Flukenetworks.com by Marika Francisco   Apr 22, 2021 Desktop

Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com

In this simple experiment, the size of the "Get Quote" button in the top navigation was increased. 

Test #347 on by Jakub Linowski   Apr 07, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Test #104 on 3dhubs.com by Rob Draaijer   Mar 31, 2021 Desktop

Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

Test #346 on by Stanley Zuo   Mar 30, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #117: Company Logos In Test #346

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

Test #345 on Getninjas.com.br by Rodolfo Lugli   Mar 29, 2021 Desktop

Rodolfo Lugli Tested Pattern #9: Multiple Steps In Test #345 On Getninjas.com.br

In this experiment, a single long form was broken into at least 3 steps. 

Test #343 on Snocks.com by Samuel Hess   Mar 12, 2021 Desktop Mobile

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Test #344 on by Jakub Linowski   Mar 11, 2021 Desktop

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344

Three common delivery questions were answered at the bottom of a checkout page. 

Test #342 on Backstage.com by Stanley Zuo   Feb 28, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com

In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".

Test #86 on Vivareal.com.br by Rodrigo Maués   Feb 28, 2021 Mobile Desktop

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

Test #340 on by Jakub Linowski   Feb 25, 2021 Desktop

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.

Test #341 on by Alex James   Feb 25, 2021 Desktop Mobile

Alex James Tested Pattern #5: Top Aligned Labels In Test #341

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

Test #339 on Expertinstitute.com by Ardit Veliu   Feb 23, 2021 Desktop

Ardit Veliu Tested Pattern #33: Example Situations In Test #339 On Expertinstitute.com

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

Test #338 on Umbraco.com by Lars Skjold Iversen   Jan 29, 2021 Desktop Mobile

Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

Test #337 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner.