The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #341 on by Alex James | Feb 25, 2021 Desktop Mobile

Alex James Tested Pattern #5: Top Aligned Labels In Test #341

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

Test #340 on by Jakub Linowski | Feb 25, 2021 Desktop

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.

Test #339 on Expertinstitute.com by Ardit Veliu | Feb 23, 2021 Desktop

Ardit Veliu Tested Pattern #33: Example Situations In Test #339 On Expertinstitute.com

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

Test #338 on Umbraco.com by Lars Skjold Iversen | Jan 29, 2021 Desktop Mobile

Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

Test #337 on Backstage.com by Stanley Zuo | Jan 28, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

Test #336 on Backstage.com by Stanley Zuo | Jan 28, 2021 Desktop Mobile

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

Test #335 on by Jakub Linowski | Jan 27, 2021 Desktop Mobile

Jakub Linowski Tested Pattern #32: Condensed List In Test #335

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

Test #334 on Thomasnet.com by Kyle Phillips | Jan 25, 2021 Desktop Mobile

Kyle Phillips Tested Pattern #2: Icon Labels In Test #334 On Thomasnet.com

This experiment measured the impact of adding text labels to three icon-only nav items. 

Test #333 on Expertinstitute.com by Ardit Veliu | Dec 31, 2020 Desktop Mobile

Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

Test #332 on by Jakub Linowski | Dec 30, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #121: Free Shipping In Test #332

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #331 on by Jakub Linowski | Dec 30, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #121: Free Shipping In Test #331

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #330 on Backstage.com by Stanley Zuo | Dec 29, 2020 Desktop

Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Test #329 on Snocks.com by Samuel Hess | Dec 23, 2020 Mobile

Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

Test #328 on Umbraco.com by Lars Skjold Iversen | Dec 21, 2020 Desktop Mobile

Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

Test #10 on Tradegecko.com by Syed AtiF Husain | Nov 30, 2020 Desktop

Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.

Test #98 on 3dhubs.com by Rob Draaijer | Nov 30, 2020 Desktop Mobile

Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

Test #327 on Backstage.com by Stanley Zuo | Nov 26, 2020 Desktop

Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Test #326 on Thomasnet.com by Kyle Phillips | Nov 25, 2020 Desktop Mobile

Kyle Phillips Tested Pattern #41: Sticky Call To Action In Test #326 On Thomasnet.com

In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.

Test #325 on Snocks.com by Samuel Hess | Nov 24, 2020 Desktop

Samuel Hess Tested Pattern #45: Benefit Bar In Test #325 On Snocks.com

In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".

Test #324 on by Jakub Linowski | Oct 30, 2020 Desktop Mobile

Jakub Linowski Tested Pattern #17: Expensive First In Test #324

This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.