All Latest 538 A/B Tests
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MOST RECENT TESTS
Test #526 on Online.metro-cc.ru by Andrey Andreev Apr 17, 2024 Desktop Mobile Global
Andrey Andreev Tested Pattern #77: Filled Or Ghost Buttons In Test #526 On Online.metro-cc.ru
In this experiment, a feint gray background search bar was replaced with a higher contrast one containing a blue border and a filled blue color button style. Impact on searches and purchases was measured. (Inverted to fit the Filled-vs-ghost button pattern).
Test #525 on by Jakub Linowski Mar 27, 2024 Desktop Mobile Product
Jakub Linowski Tested Pattern #119: Unselected Or Selected Defaults In Test #525
In this experiment, a club subscription duration was preselected to 6 in the variation. The control had no club durations preselected. As a result of preselecting a club duration, a more visible price also appeared at the top (sooner in the variation). Impact on sales was measured.
Test #524 on Jared.com by Craig Kistler Mar 26, 2024 Mobile Listing
Craig Kistler Tested Pattern #79: Single Or Multiple Triggers In Test #524 On Jared.com
In this experiment, additional (discounted) products were shown at the top of category listing pages with a link to see more such products ("View All Price Drops"). Impact on overall sales was measured.
Test #523 on Livefresh.de by Pascal Dietz Mar 21, 2024 Mobile Product
Pascal Dietz Tested Pattern #131: Authority In Test #523 On Livefresh.de
In this experiment, a photo of a doctor (who researched and created the a cleanising juice - the product) was appended after the add to cart button. The copy is translated as follows from "Von der promovierten Ernährungswissenschaftlerin Dr. Ulrike Fisher auf wissenschaftlicher Basis entwickelt." [German] -> "Developed by doctoral nutritionist Dr. Ulrike Fisher with a scientific basis." Impact on sales was measured.
Test #522 on 686.com by Adan Archila Mar 18, 2024 Desktop Listing
Adan Archila Tested Pattern #37: List Or Grid View In Test #522 On 686.com
In this desktop experiment, 4 product tiles per page (control) were tested against 6. Impact on sales was measured.
Test #521 on Finn.com by Maksim Meged Mar 14, 2024 Mobile Home & Landing
Maksim Meged Tested Pattern #26: Cart Reminder And Recently Viewed In Test #521 On Finn.com
This experiment was triggered by a small segment of users who completed the first step of checkout funnel (submitted email, name, phone number), but dropped from checkout and returned to cars catalogue 7 or more minutes later.
In the control, users didn't see any cart icon nor function to resume their checkout flow.
In the variation however, users saw a filled shopping cart icon with resume functionality. Clicking on the icon would guide and redirect users to their latest abandoned stage of their checkout flow.
Test #520 on Asics.com by Andrey Prokhorov Feb 29, 2024 Mobile Product
Andrey Prokhorov Tested Pattern #51: Shortcut Buttons In Test #520 On Asics.com
This experiment started when users would click add-to-cart on product detail pages. In both the control and variation, a modal would appear. In the control the modal contained a "View Cart and Checkout" button that lead users to the cart page. In the variation the modal showed separate "View Cart" and "Checkout" buttons. The a/b test variation also introduced a green confirmation message about the product being added to cart. Impact on transactions and revenue was measured.
Test #519 on Volders.de by Katharina Lay Feb 23, 2024 Desktop Mobile Checkout
Katharina Lay Tested Pattern #134: Optional or Confident Recommendation In Test #519 On Volders.de
In this experiment, copy around an upsell was changed from using "optional" to "our recommendation for you". The idea was to recommend two upsells with more confidence. Impact on the two upsells (secure, and express) as well as overall transactions was measured.
Test #518 on by Jakub Linowski Feb 14, 2024 Mobile Checkout
Jakub Linowski Tested Pattern #64: Tunnel In Test #518
This was an experiment on the first checkout step where users would enter shipping information. The control had a longer footer with more additional sitewide links and a call to action to a newsletter. The variation removed these elements and kept the focus on the shipping information task. Impact on progression to next step and sales was measured.
Test #517 on Aboalarm.de by Daria Kurchinskaia Feb 12, 2024 Desktop Checkout
Daria Kurchinskaia Tested Pattern #78: Tags, Badges And Structured Information In Test #517 On Aboalarm.de
In this experiment, a "most popular" badge ("am beliebsten") was appended to the middle plan of a contract cancellation service. Impact on overall purchases and revenue was measured.
Test #516 on 686.com by Adan Archila Feb 05, 2024 Mobile Listing
Adan Archila Tested Pattern #37: List Or Grid View In Test #516 On 686.com
In this experiment, a one large product photo (control) was tested against a two-column layout with two smaller images (variation). Impact on sales was measured.
Test #515 on by Jakub Linowski Jan 31, 2024 Desktop Mobile Home & Landing
Jakub Linowski Tested Pattern #69: Autodiscounting In Test #515
In this experiment, people who saw an offer (in an email or popup) would see a more visible site wide reinforcement of their earned discount being active. In the control, the discount was only shown during checkout. In the variation, it was shown throughout the web site on the homepage and product detail pages.
Test #514 on Backstage.com by Stanley Zuo Jan 24, 2024 Desktop Listing
Stanley Zuo Tested Pattern #97: Bigger Form Fields In Test #514 On Backstage.com
In this experiment, the click area of job listing tiles was expanded to the size of the full job tile. In the control, the click area was smaller - mostly only the job headline, along with additional "view more" links on the right hand column. Clicking the tile or headline would open up a new job details page in both control and variation. Impact on progression and membership sales was measured.
Test #513 on Dripl.de by Jona Eisenberger Jan 23, 2024 Mobile Desktop Product
Jona Eisenberger Tested Pattern #15: Bulleted Reassurances In Test #513 On Dripl.de
In this experiment of a floor cleaning product, a reassurance about product uses was appended to two cleaning agent upsells. In the control users saw the 2 standard upsells for laminate and tiles. And in the variation the copy "Right for me. 100x Cleanings" (uses) was appended.
Test #512 on Snocks.com by Melina Hess Jan 17, 2024 Mobile Product
Melina Hess Tested Pattern #65: Add More For Free Shipping In Test #512 On Snocks.com
In this experiment, free shipping was a/b tested against free shipping with a 40€ purchase or higher. Hence, in the variation, customers needed to reach a cart amount total in order to be eligible for the free shipping.
Test #511 on Online.metro-cc.ru by Andrey Andreev Jan 09, 2024 Desktop Home & Landing
Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #511 On Online.metro-cc.ru
In this experiment, popular products were shown at the top of the homepage. Impact to sale was measured.
Test #510 on Formelskin.de by Alexander Krieger Dec 21, 2023 Mobile Home & Landing
Alexander Krieger Tested Pattern #26: Cart Reminder And Recently Viewed In Test #510 On Formelskin.de
In this experiment, users that did not complete a purchase and came back to the homepage were shown two different experiences. In the control, users would see the homepage (essentially having to restart the purchase flow). Whereas, in the variation, users would be shown a "Welcome Back" summary view with the completed steps shown as completed and a quick resume button to the next incomplete step. Impact on completed sales was measured.
Test #509 on Jared.com by Craig Kistler Dec 18, 2023 Desktop Product
Craig Kistler Tested Pattern #66: Complementary Upsell In Test #509 On Jared.com
In this experiment, a protection plan was launched as a modal for customers that clicked add-to-cart without choosing the upsell. Impact on adds-to-cart and sales was measured.
Test #508 on Online.metro-cc.ru by Andrey Andreev Dec 15, 2023 Mobile Product
Andrey Andreev Tested Pattern #93: Auto Next In Test #508 On Online.metro-cc.ru
In this experiment, the variation transformed an add-to-cart button into a shopping cart one (making it a two step process). The control had an interaction where an add-to-cart button would become a quantity selection and then a shopping cart action (a three step process). In a way, the control kept users in a "dead-end" quantity selection middle state that required clicking the back button to continue the sale. Whereas the variation automatically moved users into the next step (closer towards being able to make a purchase). Impact on sales was measured.
Test #507 on Fairment.de by Jona Eisenberger Dec 11, 2023 Mobile Listing
Jona Eisenberger Tested Pattern #133: Product Availability In Test #507 On Fairment.de
In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.