All Latest 467 A/B Tests
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MOST RECENT TESTS
Ardit Veliu Tested Pattern #117: Company Logos In Test #455 On Expertinstitute.com
In this experiment, supporting university logos were appended near the primary call to action for additional credibility. These logos were placed around the middle of long landing pages on Expert Institute's web site (where experts for legal advice are searched). Impact on total leads was measured.
Jakub Linowski Tested Pattern #64: Tunnel In Test #453
In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.
Ondřej Ilinčev Tested Pattern #64: Tunnel In Test #454 On Trenyrkarna.cz
In this shopping cart experiment, a tall footer was completely removed. The footer contained elements such as: app download links, a newsletter signup, secondary web site links, trust symbols, social media icons and company contant information. Impact on sales was measured.
Daria Kurchinskaia Tested Pattern #62: Urgent Next Day Delivery In Test #452 On Volders.de
In this experiment, a count down timer was added near the top of a checkout page. The timer was only shown before 1pm and clarified that the serivce (contract cancellation) will be initiated on the same day if users act before a cut off time. Impact on completed payments was measured.
Marika Francisco Tested Pattern #115: Pricing Comparison Table In Test #451 On Fluke.com
In this experiment, a product comparison table was added in the middle of a product detail page. The comparison table contained products from the same class or family of products. Clicking on the photo thumbnails also allowed customers to visit the specific detail page. Impact on adds to cart and transactions was measured.
Ondřej Ilinčev Tested Pattern #64: Tunnel In Test #450 On Trenyrkarna.cz
In this experiment, top category navigation (with fly out categories) was removed from the shopping cart of an online store. Impact on sale transactions was measured.
Melina Hess Tested Pattern #78: Tags, Badges And Structured Information In Test #449 On Snocks.com
In this experiment, bestselling product colors were highlighted with a bestseller badge on product listing and product detail pages.
Vinicius Barros Peixoto Tested Pattern #21: What It's Worth In Test #448 On Zapimoveis.com.br
In this experiment, the B variation showed the relative discount in price from within the most recent 12 months as a percentage point. A tooltip was also shown which explained this message on hover.
Vinicius Barros Peixoto Tested Pattern #18: Single Or Alternative Buttons In Test #447 On Vivareal.com.br
In this experiment, an additional call to action (Whatsapp link) was added on a listing page of one of Brazil's largest real estate sites.In the variation the 3 calls to action include: a link that launched the phone interaction, a general contact lead form, and finally the Whatsapp link (added in the variant). Impact on total lead starts and completions was measured.
Jakub Linowski Tested Pattern #18: Single Or Alternative Buttons In Test #446
In this experiment, an additional purchase trigger was added - the ability to start by chosing a gift announcement option. In the control, this same question was asked further in the purchase funnel (after adding to cart). In the variation, this question was surfaced earlier as an alternative way of starting the purchase. Impact on total sales was measured.
Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com
In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.
Melina Hess Tested Pattern #41: Sticky Call To Action In Test #444
In this experiment, a floating add-to-cart with two product choices (color and size) were added on a product page. This appeared only after scrolling past the existing / embedded product selection buy box.
The floating add-to-cart widget had another layer of complexity in that it allowed customers to make a size and color selection with an expandable fly out. Making a selection would also append the total price to the add-to-cart button label.
Impact on total transactions was measured.
Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de
In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.
Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de
In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.
Melina Hess Tested Pattern #41: Sticky Call To Action In Test #441
In this experiment, a floating sticky bar was added on product pages. The sticky elements only appeared after users scrolled beyond the fixed buy box area that is relatively high on the page (visible on the control screenshot). The sticky bar contained three elements: a button to configure up to three product choices, a flavor selection pulldown, and the add-to-cart button.
In the variation, when users clicked on the flavor pulldown three things happened. First, they were anchored back to the top of the buy box. Second, the floating sticky disappeared. And third, the flavors pulldown automatically expanded (overlapping the original primary add-to-cart button).
The control did not have any of the sticky behaviors.
Impact to total sales was measured.
Alexander Krieger Tested Pattern #49: Above The Fold Call To Action In Test #440 On Formelskin.de
In this experiment, the call to action or button was raised above the legal text to be visible right away without scrolling. Additionally a error message was added for users that did not activate the checkbox to remind them that this is mandatory. Impact on signups and eventual follow-through to purchases (3 steps later) was measured.
Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com
This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br
In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com
In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions.
Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com
In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.
Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".
In both cases, the numbers were accurate and dynamically updated.