The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Ardit Veliu Tested Pattern #9: Multiple Steps In Test #374 On Expertinstitute.com
In this experiment, a lead form with numerous fields shown all at once, was broken down into 3 steps. The first step only asked for a Specialty choice that expanded into a list of options. Impact on full form completions was measured.
Stanley Zuo Tested Pattern #32: Condensed List In Test #373 On Backstage.com
In this experiment, listing descriptions were shortened dynamically using exposable "more" links. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Marika Francisco Tested Pattern #122: Zigzag Layout In Test #372 On Fluke.com
In this experiment, product descriptions were changed to an alternating zig zag layout with images. Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #51: Shortcut Buttons In Test #371
In this experiment, the variation added an extra "Buy Now" button that linked directly into the cart process. The variation only had a learn more button linking directly to a product page.
Julian Gaviria Tested Pattern #88: Action Button In Test #370 On Thomasnet.com
This experiment added the simple verb ("play") before the "factory video" label to encourage more video plays. Impact on progression / clicks was measured.
Rodolfo Lugli Tested Pattern #7: Social Counts In Test #369 On Getninjas.com.br
In this experimemt, the number of service requests per month were shown that people can expect after signing up in a given category. Impact on leads was measured (people who would be signing up to offer a particular service).
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #368 On Mvideo.ru
In this experiment, popular categories were added at the bottom of a long ecommerce homepage. Impact on total sales was measured.
Stanley Zuo Tested Pattern #124: Confirmed Selection In Test #367 On Backstage.com
In this experiment, a confiming text was added at the top of a signup modal. The text reinforced the selection from a previous listing page, giving a good reason for continuing the signup process.
Andrey Andreev Tested Pattern #93: Auto Next In Test #366 On Mvideo.ru
In this experiment, the interaction on a product page was changed. In the control (A), after clicking "add to cart", the customer would remain on the product page with an updated basket and the button changing to "Go To Cart". The variation (B) however took customers forward automatically to the cart.
Andrey Andreev Tested Pattern #4: Testimonials In Test #365 On Mvideo.ru
In this experiment, reviews on product pages were exposed completely. Instead of hiding them under a clickable tab, they were shown by default in the variation. Impact on sales was measured.
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #364 On Lotuscrafts.eu
In this experiment, product descriptions or qualities were added using a zigzag layout pattern composed of photos and extra copy. This sections was appended between existing copy and testimonials. Some of the copy highlights included wording such as "innovative surface", "non-slip and wide", and "skin-friendly". Impact on adds-to-cart and sales was measured.
Jakub Linowski Tested Pattern #30: Authentic Photos In Test #363
In this experiment, six product photos from were added which showed the actual products (including unboxing images).
Vinicius Barros Peixoto Tested Pattern #7: Social Counts In Test #362 On Vivareal.com.br
In this experiment, the number of recent property views was displayed under the call to action. Impact on overall lead generation was measured. (Translated using Google from Brazilian Portuguese.)
Velin Penev Tested Pattern #49: Above The Fold Call To Action In Test #361 On Chaosgroup.com
In this experiment, a pricing plan selector was shifted from the very bottom of a long product page towards (almost) the top. Impact on any transactions or sales was measured.
Jakub Linowski Tested Pattern #60: Repeated Bottom Call To Action In Test #360
In this experiment, a comparison chart with various purchasing options was appended at the bottom of a product page.
Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com
In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.
Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com
In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.
Brian Sierakowski Tested Pattern #113: More Or Fewer Plans In Test #357 On Baremetrics.com
In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.
Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #356 On Mvideo.ru
In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Jakub Linowski Tested Pattern #79: Single Or Multiple Search Triggers In Test #355
In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.