All Latest 467 A/B Tests
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MOST RECENT TESTS
Andrey Andreev Tested Pattern #36: Fewer Or More Results In Test #475 On Online.metro-cc.ru
Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.
Mike Smith Tested Pattern #4: Testimonials In Test #474 On Rollbar.com
In this experiment, 9 Twitter card style testimonials were appended onto the homepage of Rollbar. These were image / screenshots recreations without links to the actual tweets.
Jakub Linowski Tested Pattern #19: Benefit Testimonials In Test #473
In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.
This test appeared at the bottom of a longer homepage with additional product listings above.
Ardit Veliu Tested Pattern #48: Video Testimonials In Test #471 On Expertinstitute.com
In this experiment, a video testimonial was added mid page onto a signup / lead form page.
Ardit Veliu Tested Pattern #48: Video Testimonials In Test #472 On Expertinstitute.com
In this experiment, three video testimonials were added mid page onto a signup / lead form page.
Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #470 On Formelskin.de
In this experiment, a password field was removed from a signup / account creation step. Instead of asking for a password, users received an email with an auto-generated password. This experiment ran on mobile and impact on sales (post-signup) was measured.
Lars Skjold Iversen Tested Pattern #6: Customer Star Ratings In Test #468 On Umbraco.com
In this homepage experiment a number of changes were introduced - with perhaps the most prominent one being the replacement of a video component with customer review badges. Additional copy changes included reinforcement of the latest version number (v11) throughout the page, as well as a dedicated (v11) section in the middle of the page. Impact on demo signups was measured.
Ardit Veliu Tested Pattern #129: Right Or Left Aligned Forms In Test #469
In this experiment, a right side form shifted in position to the left. Impact on leads was measured.
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467
In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.
Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #466 On Volders.de
In this experiment, a social proof popups were added to the signup / funnel pages for a contract cancellation service. The added social testimonials appeared as other customers used the service, anywhere except on the final checkout page. Additionaly, the interval at which these messaged appeared was 60 seconds, and they were shown for 10s. The messages translated to "[Name] had recently canncelled a contract with [Company], in the last 38 minutes". Impact on sales was measured.
Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #465
In this product detail page experiment, a number of reassurances were brought out visually in a lined or bulleted way. The 4 reassurances included: free shipping and returns; Made in Germany, 90 Day Returns; and Buy With Invoice (popular in Germany). Impact on revenue per user was measured. The control contained very feint copy (smaller and more subtle) about free shipping.
Ardit Veliu Tested Pattern #7: Social Counts In Test #464 On Expertinstitute.com
In this experiment, copy was added which showed the number of experts (in a given category) a person may gain access to after filling out a lead form. The context of this is a lead-gen landing page where people are seeking experts for legal purposes. Impact on initial progression (of a multi step form) and completed leads was measured.
Daria Kurchinskaia Tested Pattern #115: Pricing Comparison Table In Test #463 On Volders.de
This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.
Jakub Linowski Tested Pattern #128: Standard Or Superscript Price Format In Test #462
In this experiment, standard $ signs and cents were formatted into a smaller superscript. Impact on add-to-cart and sales was measured.
Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #461 On Snocks.com
In this product detail page experiment, reassurances under the add-to-cart button were rearranged. The control contained copy about: free shipping and free returns formatted as two gray boxes, with a variety of payment methods and their corresponding logos underneath.
The variation used a more convention bulleted, line-by-line format. It also contained free shipping and returns, but also elaborated with "100 day returns", an "anti-hole guarantee", and "purchase with invoice" (perhaps more popular in Germany?). Impact on sales was measured.
Stanley Zuo Tested Pattern #41: Sticky Call To Action In Test #460 On Backstage.com
In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups and checkouts was measured.
Melina Hess Tested Pattern #36: Fewer Or More Results In Test #459 On Snocks.com
In this listing page experiment, color sets of the same product were tested against individual products with unique colors (with additional product tiles). Essentially, the A version here contained fewer product items (with color sets), while the B version contained more results and tiles (with grouped products). Impact on total sales was measured.
(The original control and variation was inverted, but was flipped to match the fewer or more results pattern).
Daria Kurchinskaia Tested Pattern #103: Money Back Guarantee In Test #458 On Volders.de
In this experiment, a cancelation guarantee was added believing it would make users feel safer while canceling their contracts with Volders (the paid service being offered). The variation appended a Guarantee in the headline as a hyperlink with an explanatory tooltip shown on hover. This variation change was added to multiple screens throughout the checkout flow (a 5 step process).
Jakub Linowski Tested Pattern #64: Tunnel In Test #457
In this experiment, hamburger navigation with product links, was removed from the shopping / add to cart page. Tertiary links (How It Works, Guarantee details and support pages) were also removed, while a "Secure Checkout" message was brought into the header. This header version was already present on the next checkout page, and was copied over one step earlier. The idea was to keep customers within the checkout flow. Impact on sales was measured.
Daria Kurchinskaia Tested Pattern #28: Easiest Fields First In Test #456 On Aboalarm.de
In this experiment, a more difficult step of a contract cancelation service flow was rearranged toward a later step. In the variation, the easier step (hypothetically) with personal details and address fields was placed as the first step. Whereas the step with contract or account numbers (hypothetically more difficult) were placed as the second step.