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Test #471 on Expertinstitute.com by Ardit Veliu   May 25, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #48: Video Testimonials In Test #471 On Expertinstitute.com

In this experiment, a video testimonial was added mid page onto a signup / lead form page.

Test #472 on Expertinstitute.com by Ardit Veliu   May 25, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #48: Video Testimonials In Test #472 On Expertinstitute.com

In this experiment, three video testimonials were added mid page onto a signup / lead form page.

Test #470 on Formelskin.de by Alexander Krieger   May 12, 2023 Mobile Signup

Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #470 On Formelskin.de

In this experiment, a password field was removed from a signup / account creation step. Instead of asking for a password, users received an email with an auto-generated password. This experiment ran on mobile and impact on sales (post-signup) was measured.

Test #469 on by Ardit Veliu   Apr 28, 2023 Desktop Signup

Ardit Veliu Tested Pattern #129: Right Or Left Aligned Forms In Test #469

In this experiment, a right side form shifted in position to the left. Impact on leads was measured.

Test #468 on Umbraco.com by Lars Skjold Iversen   Apr 28, 2023 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #6: Customer Star Ratings In Test #468 On Umbraco.com

In this homepage experiment a number of changes were introduced - with perhaps the most prominent one being the replacement of a video component with customer review badges. Additional copy changes included reinforcement of the latest version number (v11) throughout the page, as well as a dedicated (v11) section in the middle of the page. Impact on demo signups was measured.

Test #467 on by Jakub Linowski   Apr 27, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467

In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.

Test #466 on Volders.de by Daria Kurchinskaia   Apr 26, 2023 Desktop Signup

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #466 On Volders.de

In this experiment, a social proof popups were added to the signup / funnel pages for a contract cancellation service. The added social testimonials appeared as other customers used the service, anywhere except on the final checkout page. Additionaly, the interval at which these messaged appeared was 60 seconds, and they were shown for 10s. The messages translated to "[Name] had recently canncelled a contract with [Company], in the last 38 minutes". Impact on sales was measured.

Test #465 on by Melina Hess   Apr 22, 2023 Desktop Mobile Product

Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #465

In this product detail page experiment, a number of reassurances were brought out visually in a lined or bulleted way. The 4 reassurances included: free shipping and returns; Made in Germany, 90 Day Returns; and Buy With Invoice (popular in Germany). Impact on revenue per user was measured. The control contained very feint copy (smaller and more subtle) about free shipping.

Test #464 on Expertinstitute.com by Ardit Veliu   Mar 31, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #7: Social Counts In Test #464 On Expertinstitute.com

In this experiment, copy was added which showed the number of experts (in a given category) a person may gain access to after filling out a lead form. The context of this is a lead-gen landing page where people are seeking experts for legal purposes. Impact on initial progression (of a multi step form) and completed leads was measured.

Test #463 on Volders.de by Daria Kurchinskaia   Mar 25, 2023 Desktop Checkout

Daria Kurchinskaia Tested Pattern #115: Pricing Comparison Table In Test #463 On Volders.de

This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment. Impact on sales was measured.

Test #462 on by Jakub Linowski   Mar 24, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #128: Standard Or Superscript Price Format In Test #462

In this experiment, standard $ signs and cents were formatted into a smaller superscript. Impact on add-to-cart and sales was measured.

Test #461 on Snocks.com by Melina Hess   Mar 23, 2023 Mobile Product

Melina Hess Tested Pattern #15: Bulleted Reassurances In Test #461 On Snocks.com

In this product detail page experiment, reassurances under the add-to-cart button were rearranged. The control contained copy about: free shipping and free returns formatted as two gray boxes, with a variety of payment methods and their corresponding logos underneath.

The variation used a more convention bulleted, line-by-line format. It also contained free shipping and returns, but also elaborated with "100 day returns", an "anti-hole guarantee", and "purchase with invoice" (perhaps more popular in Germany?). Impact on sales was measured.

Test #460 on Backstage.com by Stanley Zuo   Mar 21, 2023 Mobile Listing

Stanley Zuo Tested Pattern #41: Sticky Call To Action In Test #460 On Backstage.com

In this experiment, a floating top navigation was shown with a "Join" button. In the control, the navigation was only visible at the top of the page. Also keep in mind that signup starts were also triggered throughout multiple CTAs throughout the page and from particular job detail pages. The a/b test ran on a listing page of Backstage - a casting call job site. Impact on signups  and checkouts was measured.

Test #459 on Snocks.com by Melina Hess   Feb 28, 2023 Desktop Mobile Listing

Melina Hess Tested Pattern #36: Fewer Or More Results In Test #459 On Snocks.com

In this listing page experiment, color sets of the same product were tested against individual products with unique colors (with additional product tiles). Essentially, the A version here contained fewer product items (with color sets), while the B version contained more results and tiles (with grouped products). Impact on total sales was measured.

(The original control and variation was inverted, but was flipped to match the fewer or more results pattern).

Test #458 on Volders.de by Daria Kurchinskaia   Feb 27, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #103: Money Back Guarantee In Test #458 On Volders.de

In this experiment, a cancelation guarantee was added believing it would make users feel safer while canceling their contracts with Volders (the paid service being offered). The variation appended a Guarantee in the headline as a hyperlink with an explanatory tooltip shown on hover. This variation change was added to multiple screens throughout the checkout flow (a 5 step process).

Test #457 on by Jakub Linowski   Feb 26, 2023 Desktop Mobile Shopping Cart

Jakub Linowski Tested Pattern #64: Tunnel In Test #457

In this experiment, hamburger navigation with product links, was removed from the shopping / add to cart page. Tertiary links (How It Works, Guarantee details and support pages) were also removed, while a "Secure Checkout" message was brought into the header. This header version was already present on the next checkout page, and was copied over one step earlier. The idea was to keep customers within the checkout flow. Impact on sales was measured.

Test #456 on Aboalarm.de by Daria Kurchinskaia   Feb 23, 2023 Desktop Mobile Signup

Daria Kurchinskaia Tested Pattern #28: Easiest Fields First In Test #456 On Aboalarm.de

In this experiment, a more difficult step of a contract cancelation service flow was rearranged toward a later step. In the variation, the easier step (hypothetically) with personal details and address fields was placed as the first step. Whereas the step with contract or account numbers (hypothetically more difficult) were placed as the second step.

Test #455 on Expertinstitute.com by Ardit Veliu   Feb 16, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #117: Company Logos In Test #455 On Expertinstitute.com

In this experiment, supporting university logos were appended near the primary call to action for additional credibility. These logos were placed around the middle of long landing pages on Expert Institute's web site (where experts for legal advice are searched). Impact on total leads was measured.

Test #453 on by Jakub Linowski   Jan 31, 2023 Desktop Mobile Shopping Cart

Jakub Linowski Tested Pattern #64: Tunnel In Test #453

In this experiment, the footer was simplified with multiple elements being removed (catalog request, secondary links, and a guarantee). Additionally, a more prominent phone number was also displayed.

Test #454 on Trenyrkarna.cz by Ondřej Ilinčev   Jan 31, 2023 Desktop Mobile Shopping Cart

Ondřej Ilinčev Tested Pattern #64: Tunnel In Test #454 On Trenyrkarna.cz

In this shopping cart experiment, a tall footer was completely removed. The footer contained elements such as: app download links, a newsletter signup, secondary web site links, trust symbols, social media icons and company contant information. Impact on sales was measured.