The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #267 on Backstage.com by Stanley Zuo | Nov 05, 2019 Mobile

Stanley Zuo Tested Pattern #99: Progress Bar In Test #267 On Backstage.com

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.

Test #266 on by Someone | Oct 25, 2019

Someone Tested Pattern #4: Testimonials In Test #266

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Test #265 on Poll-app.com by Pierre Olivier Martel | Oct 17, 2019 Desktop Mobile

Pierre Olivier Martel Tested Pattern #112: Lower Price Frames In Test #265 On Poll-app.com

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 

Test #264 on Kenhub.com by Niels Hapke | Oct 05, 2019 Desktop Mobile

Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #264 On Kenhub.com

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.

Test #263 on Goodui.org by Jakub Linowski | Oct 04, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #262 on Thomasnet.com by Julian Gaviria | Oct 03, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #32: Condensed List In Test #262 On Thomasnet.com

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

Test #105 on Inktweb.nl by | Sep 23, 2019 Desktop Mobile

Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl

In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".

Test #261 on Valkexclusief.nl by Online Dialogue | Sep 20, 2019 Desktop

Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."

Test #260 on Valkexclusief.nl by Online Dialogue | Sep 16, 2019 Desktop

Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

Test #257 on Thomasnet.com by Julian Gaviria | Sep 09, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com

In this followup experiment, field labels without and with a marked asterisk were tested.

Test #256 on by Alex James | Aug 23, 2019 Desktop Mobile

Alex James Tested Pattern #109: Required Field Labels In Test #256

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

Test #255 on Thomasnet.com by Julian Gaviria | Aug 22, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com

In this experiment, field labels without and with a marked asterisk were tested.

Test #254 on Volders.de by Alexander Krieger | Aug 16, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de

In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).

Test #40 on Adoramapix.com by | Aug 13, 2019 Desktop

Tested Pattern #85: Benefit Button In Test #40 On Adoramapix.com

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

Test #253 on Volders.de by Alexander Krieger | Aug 08, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

Test #252 on Thomasnet.com by Julian Gaviria | Jul 30, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #107: Contrast Links & Buttons In Test #252 On Thomasnet.com

In this experiment a light blue bold link was tested against a darker blue bold link. 

Test #251 on Goodui.org by Jakub Linowski | Jul 25, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org

In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.

Test #250 on Volders.de by Alexander Krieger | Jul 25, 2019 Desktop Mobile

Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Test #249 on Autoscout24.com by Optimizely | Jul 17, 2019

Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com

AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’