All Latest 477 A/B Tests
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MOST RECENT TESTS
Sorcha Mullis Tested Pattern #33: Example Situations In Test #445 On Phorest.com
In this experiment, five clickable feature elements were surfaced on the homepage. Clicking on any of these 5 elements launched an Instastory-like short 10 second video in full screen. These videos explained the key features of the software being offered. Impact on lead generation was measured.
Melina Hess Tested Pattern #41: Sticky Call To Action In Test #444
In this experiment, a floating add-to-cart with two product choices (color and size) were added on a product page. This appeared only after scrolling past the existing / embedded product selection buy box.
The floating add-to-cart widget had another layer of complexity in that it allowed customers to make a size and color selection with an expandable fly out. Making a selection would also append the total price to the add-to-cart button label.
Impact on total transactions was measured.
Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #442 On Volders.de
In this experiment, three testimonials were appended at the bottom of landing pages of a contract cancelation service (paid). These testimonials were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.
Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #443 On Volders.de
In this experiment, four TrustPilot reviews were appended at the bottom of landing pages of a contract cancelation service (paid). These reviews were also shown throughout the complete signup funnel (4 more steps). Impact on progression (step 2) and final completed purchases were measured.
Melina Hess Tested Pattern #41: Sticky Call To Action In Test #441
In this experiment, a floating sticky bar was added on product pages. The sticky elements only appeared after users scrolled beyond the fixed buy box area that is relatively high on the page (visible on the control screenshot). The sticky bar contained three elements: a button to configure up to three product choices, a flavor selection pulldown, and the add-to-cart button.
In the variation, when users clicked on the flavor pulldown three things happened. First, they were anchored back to the top of the buy box. Second, the floating sticky disappeared. And third, the flavors pulldown automatically expanded (overlapping the original primary add-to-cart button).
The control did not have any of the sticky behaviors.
Impact to total sales was measured.
Alexander Krieger Tested Pattern #49: Above The Fold Call To Action In Test #440 On Formelskin.de
In this experiment, the call to action or button was raised above the legal text to be visible right away without scrolling. Additionally a error message was added for users that did not activate the checkbox to remind them that this is mandatory. Impact on signups and eventual follow-through to purchases (3 steps later) was measured.
Daniel Shapiro Tested Pattern #18: Single Or Alternative Buttons In Test #439 On Designlab.com
This was a larger leap experiment with numerous changes to the header part of a design program landing page. One of the key changes however was a shift from a single to multiple call to actions for lead generation. In the control, all potential leads would first funnel through a single syllabus download flow. In the variation, users were given three visible choices: download syllabus, webinar signup and/or book a live call with admissions. Impact on overall generated leads was measured, as well as paid enrollments.
Rodrigo Maués Tested Pattern #18: Single Or Alternative Buttons In Test #437 On Vivareal.com.br
In this experiment, an additional and alternative text based call to action link was added on real estate properity listings. Instead of only having "Ligar" ("Call"), "Enviar mensagem" was also appended ("Send Message"). This additional link lead to a lead-gen form.
Sorcha Mullis Tested Pattern #18: Single Or Alternative Buttons In Test #438 On Phorest.com
In this experiment, the addition of a secondary CTA for lead generation in the nav and the hero were tested. The additional button invited users to watch a gated demo video (approx 12 minutes). Clicking the CTA triggered a pop-up form collecting some basic contact information before the user could access the video page. Total leads were measured with lead form submittions.
Daniel Shapiro Tested Pattern #7: Social Counts In Test #436 On Designlab.com
In this experiment, social proof and scarcity messages were shown on a course enrollment landing page. When students were starting to sign up at the beginning of each month (with greater availability), a simpler "X students have already enrolled in the next cohort" message was used.
Later in the month when fewer spots were available, a more scarce message was used with the following copy "ONLY X SPOTS available in the next cohort".
In both cases, the numbers were accurate and dynamically updated.
Daria Kurchinskaia Tested Pattern #9: Multiple Steps In Test #435 On Volders.de
In this experiment, a question about a customer's reason for purchase was broken out into a separate step and moved earlier in the process. In the control, this question was asked in the final checkout step along with a plan selection (Step 4 of 4). In the variation, this question was shifted as a standalone first step (Step 1 of 5). Impact on completed purchases was measured (for a contract cancellation service in this case).
Stanley Zuo Tested Pattern #66: Complementary Upsell In Test #434 On Learnwithhomer.com
In this experiment, an upsell modal appeared during a signup funnel. In the variation, if users did not select a monthly plan, they were nudged to an annual one. Impact on overall and annual signups was measured.
Ardit Veliu Tested Pattern #20: Canned Response In Test #433 On Expertinstitute.com
In this experiment a dynamic canned response was added to a lead form. The contents of the copy reflected a handful of user choices from other form field selections. Impact on leads / form submissions was measured.
Melina Hess Tested Pattern #94: Visible Search In Test #432 On Snocks.com
In this experiment, search functionality was added in the variation, globally on mobile. Impact on sales was measured
Daria Kurchinskaia Tested Pattern #21: What It's Worth In Test #431 On Volders.de
In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Jakub Linowski Tested Pattern #26: Cart Reminder And Recently Viewed In Test #430
In this experiment, up to 5 recently viewed product pages would appear on the left hand navigation. The idea was to make it easier for users get back to what they were looking at in case they were browsing. These recently viewed products were not visibile in the control. Impact on adds-to-cart and completed transactions was measured.
Daria Kurchinskaia Tested Pattern #26: Cart Reminder And Recently Viewed In Test #428 On Volders.de
In this test 1) a passive hint communicated to users that their data will be saved for 7 days for them to be able to continue their cancellation later and 2) dropped off users were targeted with an email campaign within the first 4 hours after drop off. The reminder email linked users to a shipping page (checkout page) without them requiring to fill out their personal, contract information one more time.
Melina Hess Tested Pattern #121: Free Shipping In Test #429 On Snocks.com
Upon clicking the Add-To-Cart button, the button label changed to a cheering message which congratulated the user on his choice and ensuring that shipping is free. Translation: "Good choice. Your shipping and returns are free."
Daniel Shapiro Tested Pattern #28: Easiest Fields First In Test #427 On Designlab.com
In this experiment, the course enrollment start date was moved from step 2 to step 1 of an enrollment / checkout flow. The test was run by Designlab - that offers design courses and education with a strong element of mentorship. Impact on progression to next step and completed transactions were measured.
Sorcha Mullis Tested Pattern #9: Multiple Steps In Test #426 On Phorest.com
In this experiment, a single step popup modal was tested against a 4 step sign up funnel. Users entered the experiment on the homepage and the behavior of the two buttons, book a demo and get a quote, was adjusted. Impact on leads was measured.