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MOST RECENT TESTS

Test #359 on Snocks.com by Samuel Hess   Jun 11, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #43: Long Titles In Test #359 On Snocks.com

In this experiment, product titles were extended with descriptive copy. Instead of just showing the product name, "with organic cotton" was appended on product and category/listing pages. Impact to adds to cart and sales was measured.

Test #358 on Preply.com by Gleb Hodorovskiy   Jun 03, 2021 Desktop Home & Landing

Gleb Hodorovskiy Tested Pattern #58: Full Height False Bottom In Test #358 On Preply.com

In this experiment, the header section of the homepage drastically focused around the call to action. This was done by removing elements and forcing a false bottom.

Test #357 on Baremetrics.com by Brian Sierakowski   Jun 02, 2021 Desktop Mobile Pricing

Brian Sierakowski Tested Pattern #113: More Or Fewer Plans In Test #357 On Baremetrics.com

In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.

Test #356 on Mvideo.ru by Andrey Andreev   May 29, 2021 Desktop Mobile Home & Landing

Andrey Andreev Tested Pattern #79: Single Or Multiple Search Triggers In Test #356 On Mvideo.ru

In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)

Test #355 on by Jakub Linowski   May 28, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #79: Single Or Multiple Search Triggers In Test #355

In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.

Test #354 on Mvideo.ru by Andrey Andreev   May 25, 2021 Desktop Mobile Product

Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru

In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.

Test #353 on Backstage.com by Stanley Zuo   May 12, 2021 Desktop Product

Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com

This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.

Test #352 on Us.flukecal.com by John Hickey   May 11, 2021 Desktop Global

John Hickey Tested Pattern #123: Single Or Double Column Form Fields In Test #352 On Us.flukecal.com

In this experiment, single column (longer) form fields were tested against a two column layout (more compact).

Test #78 on Mvideo.ru by Andrey Andreev   May 06, 2021 Desktop Mobile Listing

Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru

In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot). 

Test #351 on Baremetrics.com by Brian Sierakowski   Apr 30, 2021 Desktop Mobile Home & Landing

Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com

In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.

Test #350 on Expertinstitute.com by Ardit Veliu   Apr 29, 2021 Desktop Content

Ardit Veliu Tested Pattern #16: Welcome Mat - Partial In Test #350 On Expertinstitute.com

In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.

Test #349 on Backstage.com by Stanley Zuo   Apr 27, 2021 Mobile Global

Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com

In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.

Test #348 on Flukenetworks.com by Marika Francisco   Apr 22, 2021 Desktop Home & Landing

Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com

In this simple experiment, the size of the "Get Quote" button in the top navigation was increased. 

Test #347 on by Jakub Linowski   Apr 07, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Test #104 on 3dhubs.com by Rob Draaijer   Mar 31, 2021 Desktop Listing

Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

Test #346 on by Stanley Zuo   Mar 30, 2021 Desktop Mobile Home & Landing

Stanley Zuo Tested Pattern #117: Company Logos In Test #346

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

Test #345 on Getninjas.com.br by Rodolfo Lugli   Mar 29, 2021 Desktop Home & Landing

Rodolfo Lugli Tested Pattern #9: Multiple Steps In Test #345 On Getninjas.com.br

In this experiment, a single long form was broken into at least 3 steps. 

Test #343 on Snocks.com by Samuel Hess   Mar 12, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Test #344 on by Jakub Linowski   Mar 11, 2021 Desktop Checkout

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344

Three common delivery questions were answered at the bottom of a checkout page. 

Test #86 on Vivareal.com.br by Rodrigo Maués   Feb 28, 2021 Mobile Desktop Product

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.