The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Tested Pattern #5: Top Aligned Labels In Test #77 On Easycredit.se
Test #176 on Kenhub.com by Niels Hapke | May 16, 2018 Desktop Mobile
Niels Hapke Tested Pattern #4: Testimonials In Test #176 On Kenhub.com
Tested Pattern #9: Multiple Steps In Test #1
Test #46 on Hylokusa.com by Julian Gaviria | Feb 01, 2017
Julian Gaviria Tested Pattern #60: Repeated Bottom Call To Action In Test #46 On Hylokusa.com
Test #64 on Goodui.org by Jakub Linowski | Jan 01, 2017
Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On Goodui.org
In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.
Test #175 on Thomasnet.com by Julian Gaviria | May 14, 2018 Desktop Mobile
Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com
Test #174 on Examine.com by Martin Wong | May 13, 2018 Desktop Mobile
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
Test #173 on Rollbar.com by Mike Smith | May 08, 2018 Desktop Mobile
Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com
Test #172 on Trydesignlab.com by Daniel Shapiro | May 08, 2018 Desktop Mobile
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com
Test #171 on Sjvc.edu by Phillip Barnes | Apr 27, 2018 Desktop Mobile
Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu
Test #170 on Goodui.org by Jakub Linowski | Apr 24, 2018 Desktop Mobile
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Test #169 on Mt.com by Vito Mediavilla | Apr 24, 2018 Desktop
Vito Mediavilla Tested Pattern #37: List Vs. Grid View In Test #169 On Mt.com
Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz | Apr 23, 2018
Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...
Test #167 on Lovehoney.co.uk by Matthew Curry | Apr 10, 2018
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #165 on Bomgar.com by Lee Elkins | Apr 04, 2018 Desktop
Lee Elkins Tested Pattern #64: Tunnel In Test #165 On Bomgar.com
Test #164 on Examine.com by Martin Wong | Apr 04, 2018 Desktop Mobile
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #163 on Lovehoney.co.uk by Matthew Curry | Mar 27, 2018 Mobile
Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk
Test #162 on Bullymax.com by Viljo Vabrit | Mar 20, 2018 Desktop