The Latest A/B Tests

These are the amazing companies we work with that are actively sharing quality a/b test results.


Test #197 on by Nicholas Evans | Sep 04, 2018 Desktop

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On

In the variation, customer reviews were exposed from a less visible tab view.

Test #196 on by Vinicius Barros Peixoto | Aug 14, 2018 Mobile

Vinicius Barros Peixoto Tested Pattern #80: Persitent Filters In Test #196 On

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #193 on by Marcos Ciarrocchi | Aug 07, 2018 Desktop Mobile

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #192 on by Alexander Shvets | Aug 07, 2018 Desktop Mobile

Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #18 on by James Foster | Jul 01, 2016 Mobile

James Foster Tested Pattern #2: Icon Labels In Test #18 On

This is a retest of Test017 with a lengthier testing duration.

Test #190 on by Peep Laja | Jul 26, 2018 Mobile

Peep Laja Tested Pattern #2: Icon Labels In Test #190 On

This test has explored numerous hamburger menu variations and has been covered in detail over at - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #188 on by Julian Gaviria | Jul 11, 2018 Desktop Mobile

Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #187 on by Will Anderson | Jul 09, 2018 Desktop Mobile

Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 

Test #186 on by Devesh Khanal | Jul 02, 2018 Mobile

Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186

In this experiment, additional product categories were added at the top of the navigation.