The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #207 on Suzuki.be by Karl Gilis | Nov 01, 2018 Desktop

Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #206 on Yummly.com by Kimberly Cheung | Oct 25, 2018 Desktop Mobile

Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #205 on Msn.com by Ronny Kohavi | Oct 25, 2018 Desktop

Ronny Kohavi Tested Pattern #36: More Results In Test #205 On Msn.com

In this experiment, the carousel items were increased from 12 to 16.

Test #204 on Kenhub.com by Niels Hapke | Oct 11, 2018 Desktop Mobile

Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei Zakhareuski | Oct 10, 2018 Desktop

Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels Hapke | Oct 01, 2018 Desktop Mobile

Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #201 on by Ben Labay | Sep 19, 2018 Desktop Mobile

Ben Labay Tested Pattern #7: Social Counts In Test #201

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson | Sep 14, 2018 Desktop Mobile

Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke Hay | Sep 13, 2018 Desktop Mobile

Luke Hay Tested Pattern #77: Ghost Buttons In Test #199 On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas Evans | Sep 04, 2018 Desktop

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #196 on Vivareal.com.br by Vinicius Barros Peixoto | Aug 14, 2018 Mobile

Vinicius Barros Peixoto Tested Pattern #80: Persitent Filters In Test #196 On Vivareal.com.br

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #193 on Yummly.com by Marcos Ciarrocchi | Aug 07, 2018 Desktop Mobile

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.