All Latest 467 A/B Tests
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MOST RECENT TESTS
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com
In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com
This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Jesse Germinario Tested Pattern #11: Gradual Reassurance In Test #321
This experiment aimed to increase the number of application ratings from within the Elevate app. Success was measured by the number of users going towards Google Play to create the rating. The control version prompted users if they wanted to rate the app with a simple yes and no answer. The variation however presented the rating choice right away in the form of 5 stars - enabling users to express their choice sooner.
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #320
An extra "Place Order" button was duplicated above the fold on this checkout page. The control had a similar button further down at the bottom of the screen. The impact on total sales was measured from this change.
Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #319 On Backstage.com
In this experiment, a 3 plan vs 2 plan pricing page was shown to potential customers. Impact on sales and revenue were measured.
Kyle Phillips Tested Pattern #60: Repeated Bottom Call To Action In Test #318 On Thomasnet.com
In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.
Michal Fiech Tested Pattern #119: Unselected Or Selected Defaults In Test #317 On Volders.com
In this mobile experiment, an unselected vs selected payment plan was tested for its impact on sales. The experiment ran on a mid page of a signup funnel where customers were being asked to select one of two payment plans.
Daniel Shapiro Tested Pattern #22: Empowering Headline In Test #316 On Trydesignlab.com
In this experiment, the headline was changed to focus more on the end-goal of the UX Academy program - that of landing your first UI/UX role.
Rodrigo Maués Tested Pattern #24: Visible Availability In Test #99 On Vivareal.com.br
In this experiment, a lead form on a listing page showed whether an agent was recently online or not. The diplayed had two statuses: either indicating that someone is online now, or the most recent time they were online in minutes.
Stanley Zuo Tested Pattern #7: Social Counts In Test #315 On Backstage.com
In this experiment, a dynamic number of job postings was displayed during the signup process - reinforcing the value of signing up for membership access.
Vinicius Barros Peixoto Tested Pattern #43: Long Titles In Test #314 On Zapimoveis.com.br
In this experiment, a dynamic page title was generated and added at the top of the screen. The first few words from a property description were used to dynamically generate these titles. The effect on leads was measured.
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #313 On Trydesignlab.com
In this experiment, instead of showing a single-focused lead form (for the UX Academy Program), users were asked to express a wider set of choices first (for the UX Academy or shortter set of skill-based courses). The experiment measured overall leads for both types of programs.
Jakub Linowski Tested Pattern #83: Progressive Fields In Test #312
In this experiment, we tested a visible "Shipping Frequency" (A) option against a progressively displayed one (B) that would only appear after someone first chose a duration option. Thus in variation B, the buy box component would initially appear with fewer fields and smaller. The experiment measured initial progression and actual sales.
Note on the data: the experiment was run a little shorter than usual, as one of the variations triggered a stop rule to protect losses (so the effect might be somewhat inflated from a lower power).
Stanley Zuo Tested Pattern #118: Category Images In Test #311 On Backstage.com
In this experiment, category links (linking to casting call search results) were replaced with tile images. In addition, 2 levels of categories were also replaced with a single text link for each tile. Finally, the font size of the link titles was also increased.
Stanley Zuo Tested Pattern #77: Filled Or Ghost Buttons In Test #310 On Backstage.com
In this experiment, the style of a button leading to view detailed casting calls on a listing page was changed. In version the style was a filled high contrast blue background, and the the B variation there was a feint "ghost button" style.
Julian Gaviria Tested Pattern #72: Priming Step In Test #309 On Thomasnet.com
In this experiment, an extra step was prepended at the beginning of a multiple step signup modal flow. The signup modal would appear on listing pages after requests to contact a listed company. The idea was to prime users with benefits of signing up in order to increase their motivation to do so. The experiment measured the impact on the initial progression (to the step with the email form).
Lars Skjold Iversen Tested Pattern #4: Testimonials In Test #308 On Umbraco.com
In this experiment, three testimonials were added mid way though on a CMS landing page. At the end of the customer testimonials an additional trial signup button was also added - which was also the primary metric.
Michal Fiech Tested Pattern #77: Filled Or Ghost Buttons In Test #307 On Volders.de
This experiment measured a shallow click goal on a button that would encourage to repeated the action that was just completed (in this case a contract cancellation). In the control version (A) a thank-you screen shows a filled button style, and the variant (B) there was a ghost button. As a note, I also flipped the A-B in this experiment for the purpose of matching it to our ghost button pattern, which means that Volders in fact was starting out with a ghost button to begin with.
Stanley Zuo Tested Pattern #69: Autodiscounting In Test #306 On Backstage.com
In this experiment, the only change was an added message at the top of the pricing screen, clarifying that there is an active discount on a yearly plan. The discount was already communicated with a strike-through price on the control version as well. The variation simply emphasized this aggressively.
Michal Fiech Tested Pattern #94: Visible Search In Test #305 On Volders.de
In this experiment, a search input field (to look for companies) along with most popular links (also company names) were displayed on the homepage of a leading contract cancellation service. The control (A) version instead had a button that sent users to a next page where the same selection could be made - only later. The measurable success criteria were the number of paid cancellations - a few steps down the funnel.