The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Tested Pattern #6: Customer Star Ratings In Test #43 On Embracepetinsurance....
Tested Pattern #6: Customer Star Ratings In Test #53
Test #161 on Examine.com by Martin Wong | Mar 19, 2018 Desktop Mobile
Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com
Test #160 on Examine.com by Martin Wong | Mar 15, 2018 Desktop Mobile
Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com
Test #51 on Menufy.com by Aleksandr Elesev | Oct 20, 2016 Desktop Mobile
Aleksandr Elesev Tested Pattern #63: Trust Seals In Test #51 On Menufy.com
Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com
In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Test #159 on Swimsuitsforall.com by Devesh Khanal | Mar 11, 2018 Desktop
Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com
Test #158 on Kenhub.com by Niels Hapke | Mar 11, 2018 Desktop Mobile
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com
Test #157 on Bobandlush.com by Viljo Vabrit | Mar 06, 2018 Desktop
Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Test #96 on 3dhubs.com by Rob Draaijer | Apr 21, 2017 Desktop Mobile
Rob Draaijer Tested Pattern #61: Local Headline In Test #96 On 3dhubs.com
Test #156 on Mt.com by Vito Mediavilla | Feb 25, 2018 Desktop
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com
This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).
Test #155 on Mt.com by Vito Mediavilla | Feb 22, 2018 Mobile
Vito Mediavilla Tested Pattern #3: Fewer Form Fields In Test #155 On Mt.com
Test #154 on Reverb.com by Nicholas Evans | Feb 20, 2018 Desktop Mobile
Nicholas Evans Tested Pattern #59: Inverted Or Consistent Button Styles In Test #154 On Reverb.com
Tested Pattern #40: Blurred Product Background In Test #32 On Over-blog.com
Test #111 on Trydesignlab.com by Daniel Shapiro | Jul 01, 2017 Desktop
Daniel Shapiro Tested Pattern #58: Full Height False Bottom In Test #111 On Trydesignlab.com
Test #153 on Goodui.org by Jakub Linowski | Feb 19, 2018 Desktop Mobile
Jakub Linowski Tested Pattern #58: Full Height False Bottom In Test #153 On Goodui.org
Test #152 on Reverb.com by Nicholas Evans | Feb 13, 2018 Desktop Mobile
Nicholas Evans Tested Pattern #15: Bulleted Reassurances In Test #152 On Reverb.com
Test #151 on Mamaearth.ca by Michael Bernstein | Feb 08, 2018 Desktop
Michael Bernstein Tested Pattern #45: Benefit Bar In Test #151 On Mamaearth.ca
Test #150 on Normanrecords.com by Nathon Raine | Feb 07, 2018 Desktop