The Latest A/B Tests

These are the amazing companies we work with that are actively sharing quality a/b test results.


Test #12 on by | Dec 01, 2015

Tested Pattern #29: Surfaced Content In Test #12 On

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).

Test #157 on by Viljo Vabrit | Mar 06, 2018 Desktop

Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on by Vito Mediavilla | Feb 25, 2018 Desktop

Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).