The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #28 on Digitalmarketer.com by Justin Rondeau | Mar 01, 2016
Justin Rondeau Tested Pattern #3: Fewer Form Fields In Test #28 On Digitalmarketer.com
Test #113 on Vivareal.com.br by Rodrigo Maués | Sep 01, 2017 Desktop
Rodrigo Maués Tested Pattern #31: Instant Results In Test #113 On Vivareal.com.br
Test #114 on Akademiafotografii.p... by Grzegorz Jancewicz | Sep 01, 2017 Desktop
Grzegorz Jancewicz Tested Pattern #32: Condensed List In Test #114 On Akademiafotografii.p...
Test #132 on Sjvc.edu by Phillip Barnes | Dec 12, 2017 Mobile
Phillip Barnes Tested Pattern #41: Sticky Call To Action In Test #132 On Sjvc.edu
In this test, a footer with a button to a lead form was turned into a floating one.
Test #131 on Kenhub.com by Niels Hapke | Dec 11, 2017 Desktop
Niels Hapke Tested Pattern #11: Gradual Reassurance In Test #131 On Kenhub.com
Test #130 on Kenhub.com by Niels Hapke | Dec 07, 2017 Desktop
Niels Hapke Tested Pattern #17: Expensive First In Test #130 On Kenhub.com
In this experiment, the plans were sorted by the most expensive first, left to right (variation).
Tested Pattern #17: Expensive First In Test #70 On Uptowork.com
This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.
Test #115 on Akademiafotografii.p... by Grzegorz Jancewicz | Sep 01, 2017 Desktop
Grzegorz Jancewicz Tested Pattern #4: Testimonials In Test #115 On Akademiafotografii.p...
Test #65 on Digitalmarketer.com by Justin Rondeau | Mar 01, 2016
Justin Rondeau Tested Pattern #10: Postponed Modal Forms In Test #65 On Digitalmarketer.com
Test #38 on Mt.com by Vito Mediavilla | May 01, 2016
Vito Mediavilla Tested Pattern #10: Postponed Modal Forms In Test #38 On Mt.com
Test #91 on 3dhubs.com by Rob Draaijer | Jan 01, 2017
Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On 3dhubs.com
In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.
Test #66 on Telestream.net by Chris Goward | Nov 01, 2016
Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net
Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.
Tested Pattern #9: Multiple Steps In Test #129 On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush
Tested Pattern #21: What It's Worth In Test #88 On Ssdnodes.com
Test #128 on Acousticalsurfaces.c... by Nina Bayatti | Dec 02, 2017 Desktop
Nina Bayatti Tested Pattern #20: Canned Response In Test #128 On Acousticalsurfaces.c...
Tested Pattern #25: Nagging Results In Test #21 On Findsomeone.co.nz
Tested Pattern #21: What It's Worth In Test #2 On Wpallimport.com
Tested Pattern #26: Cart Reminder In Test #35
Test #127 on Glass.net by Mark Freedle | Nov 23, 2017 Desktop Mobile
Mark Freedle Tested Pattern #42: Countdown Timer In Test #127 On Glass.net
Test #34 on Theorytestpro.co.uk by Henry Dillon | Mar 01, 2016