All Latest 432 A/B Tests
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MOST RECENT TESTS
Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content
Julian Gaviria Tested Pattern #23: Inline Link Nudge In Test #175 On Thomasnet.com
Test #174 on Examine.com by Martin Wong May 13, 2018 Desktop Mobile Checkout
Martin Wong Tested Pattern #67: Currency & Taxes In Test #174 On Examine.com
Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product
Daniel Shapiro Tested Pattern #11: Gradual Reassurance In Test #172 On Trydesignlab.com
Test #173 on Rollbar.com by Mike Smith May 08, 2018 Desktop Mobile Home & Landing
Mike Smith Tested Pattern #22: Empowering Headline In Test #173 On Rollbar.com
Test #171 on Sjvc.edu by Phillip Barnes Apr 27, 2018 Desktop Mobile Signup
Phillip Barnes Tested Pattern #63: Trust Seals In Test #171 On Sjvc.edu
Test #169 on Mt.com by Vito Mediavilla Apr 24, 2018 Desktop Listing
Vito Mediavilla Tested Pattern #37: List Or Grid View In Test #169 On Mt.com
Test #170 on Goodui.org by Jakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing
Jakub Linowski Tested Pattern #49: Above The Fold Call To Action In Test #170 On Goodui.org
Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing
Grzegorz Jancewicz Tested Pattern #45: Benefit Bar In Test #168 On Akademiafotografii.p...
Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product
Matthew Curry Tested Pattern #69: Autodiscounting In Test #167 On Lovehoney.co.uk
The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.
The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.
With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%
With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%
Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing
Sunir Shah Tested Pattern #12: Payment First In Test #166 On Olark.com
Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Test #164 on Examine.com by Martin Wong Apr 04, 2018 Desktop Mobile Thank You
Martin Wong Tested Pattern #50: Autoplay Video In Test #164 On Examine.com
In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Test #165 on Bomgar.com by Lee Elkins Apr 04, 2018 Desktop Signup
Lee Elkins Tested Pattern #64: Tunnel In Test #165 On Bomgar.com
Test #163 on Lovehoney.co.uk by Matthew Curry Mar 27, 2018 Mobile Desktop Product
Matthew Curry Tested Pattern #62: Urgent Next Day Delivery In Test #163 On Lovehoney.co.uk
Test #162 on Bullymax.com by Viljo Vabrit Mar 20, 2018 Desktop Home & Landing
Viljo Vabrit Tested Pattern #68: Welcome Discount In Test #162 On Bullymax.com
Test #161 on Examine.com by Martin Wong Mar 19, 2018 Desktop Mobile Home & Landing
Martin Wong Tested Pattern #22: Empowering Headline In Test #161 On Examine.com
Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product
Martin Wong Tested Pattern #49: Above The Fold Call To Action In Test #160 On Examine.com
Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout
Niels Hapke Tested Pattern #63: Trust Seals In Test #158 On Kenhub.com
Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout
Devesh Khanal Tested Pattern #63: Trust Seals In Test #159 On Swimsuitsforall.com
Test #157 on Bobandlush.com by Viljo Vabrit Mar 06, 2018 Desktop Product
Viljo Vabrit Tested Pattern #62: Urgent Next Day Delivery In Test #157 On Bobandlush.com
Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.
The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Test #156 on Mt.com by Vito Mediavilla Feb 25, 2018 Desktop Listing
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #156 On Mt.com
This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).