The Latest A/B Tests

These are the amazing companies we work with that are actively sharing quality a/b test results.


Test #132 on by Phillip Barnes | Dec 12, 2017 Mobile

Phillip Barnes Tested Pattern #41: Sticky Call To Action In Test #132 On

In this test, a footer with a button to a lead form was turned into a floating one.

Test #130 on by Niels Hapke | Dec 07, 2017 Desktop

Niels Hapke Tested Pattern #17: Expensive First In Test #130 On

In this experiment, the plans were sorted by the most expensive first, left to right (variation).

Test #70 on by | Nov 01, 2016

Tested Pattern #17: Expensive First In Test #70 On

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #91 on by Rob Draaijer | Jan 01, 2017

Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #66 on by Chris Goward | Nov 01, 2016

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #129 on by | Jun 01, 2012 Desktop

Tested Pattern #9: Multiple Steps In Test #129 On

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush