The Latest A/B Tests

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Test #129 on by Kyle Rush   Jun 01, 2012 Desktop

Kyle Rush Tested Pattern #9: Multiple Steps In Test #129 On

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush

Test #123 on by   Apr 11, 2011

Tested Pattern #: In Test #123 On

Addition of 3 short one liner testimonials in the middle of the page.