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Test #18 on Caffeineinformer.com by James Foster   Jul 01, 2016 Mobile Home & Landing

James Foster Tested Pattern #2: Icon Labels In Test #18 On Caffeineinformer.com

This is a retest of Test017 with a lengthier testing duration.

Test #12 on Covenanteyes.com by Nicole Morris   Dec 01, 2015 Desktop Mobile Home & Landing

Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).