All Latest 607 A/B Tests

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MOST RECENT TESTS

Test #39 on Over-blog.com by Tael Pinault Jul 02, 2019 Desktop Signup

Tael Tested Pattern #83: Progressive Fields On Over-blog.com

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

Test #247 on Thomasnet.com by Julian Gaviria Jun 13, 2019 Desktop Mobile Content

Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.

Test #246 on Thomasnet.com by Julian Gaviria Jun 12, 2019 Desktop Mobile Home & Landing

Julian Tested Pattern #88: Action Button On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #245 on Kenhub.com by Niels Hapke Jun 11, 2019 Desktop Signup

Niels Tested Pattern #19: Benefit Testimonials On Kenhub.com

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Test #244 on Mt.com by Vito Mediavilla Jun 06, 2019 Desktop Product

Vito Tested Pattern #49: Above The Fold Call To Action On Mt.com

A product landing page with an image was tested against one without - raising the call to action above the fold.

Test #243 on Goodui.org by Jakub Linowski Jun 05, 2019 Desktop Mobile Home & Landing

Jakub Tested Pattern #77: Filled Or Ghost Buttons On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #242 on by Alex James May 27, 2019 Desktop Mobile Signup

Alex Tested Pattern #7: Social Counts

Test #241 on Kenhub.com by Niels Hapke May 24, 2019 Desktop Mobile Signup

Niels Tested Pattern #105: Lead Magnets On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #240 on Thomasnet.com by Julian Gaviria May 16, 2019 Desktop Listing

Julian Tested Pattern #13: Centered Forms & Buttons On Thomasnet.com

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

Test #239 on Volders.de by Alexander Krieger May 02, 2019 Desktop Home & Landing

Alexander Tested Pattern #13: Centered Forms & Buttons On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Test #238 on Suzuki.be by Karl Gilis May 01, 2019 Desktop Home & Landing

Karl Tested Pattern #104: Carousel Vs Static Grid Images On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #237 on Goodui.org by Jakub Linowski Apr 29, 2019 Desktop Mobile Listing

Jakub Tested Pattern #103: Money Back Guarantee On Goodui.org

Test #236 on by Alex James Apr 04, 2019 Desktop Signup

Alex Tested Pattern #9: Multiple Steps

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

Test #235 on Thomasnet.com by Julian Gaviria Apr 02, 2019 Desktop Mobile Home & Landing

Julian Tested Pattern #102: Expanded Or Condensed Layout On Thomasnet.com

In this experiment, the layout was condensed from a taller to a shorter one.

Test #234 on by Alex James Apr 01, 2019 Desktop Listing

Alex Tested Pattern #101: Search Keyword Highlighting

In this experiment, a different style for keyword highlighting was used.

Test #233 on Annonce.cz by Ondřej Ilinčev Apr 01, 2019 Desktop Signup

Ondřej Tested Pattern #100: Postponed Registration On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.

Test #232 on Yoast.com by Sjardo Janssen Mar 15, 2019 Desktop Mobile Checkout

Sjardo Tested Pattern #6: Customer Star Ratings On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Test #231 on Glass.net by Mark Freedle Mar 14, 2019 Desktop Mobile Signup