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Test #91 on by Rob Draaijer   Jan 01, 2017 Desktop Listing

Rob Draaijer Tested Pattern #9: Multiple Steps In Test #91 On

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #64 on by Jakub Linowski   Jan 01, 2017 Home & Landing

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #70 on by Kuba Koziej   Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Expensive First In Test #70 On

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #66 on by Chris Goward   Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.