All Latest 540 A/B Tests
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MOST RECENT TESTS
Test #202 on Kenhub.com by Niels Hapke Oct 01, 2018 Desktop Mobile Checkout
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #9 on by Rick Dawson Sep 28, 2018 Desktop Mobile Home & Landing
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Test #201 on by Ben Labay Sep 19, 2018 Desktop Mobile Thank You
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on Trydesignlab.com by Will Anderson Sep 14, 2018 Desktop Mobile Home & Landing
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #199 on Freshegg.co.uk by Luke Hay Sep 13, 2018 Desktop Mobile Home & Landing
Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
Test #197 on Reverb.com by Nicholas Evans Sep 04, 2018 Desktop Product
Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com
In the variation, customer reviews were exposed from a less visible tab view.
Test #198 on Bomgar.com by Lee Elkins Sep 03, 2018 Desktop Signup
Lee Elkins Tested Pattern #40: Blurred Product Background In Test #198 On Bomgar.com
Test #196 on Vivareal.com.br by Vinicius Barros Peixoto Aug 14, 2018 Mobile Listing
Vinicius Barros Peixoto Tested Pattern #80: Persistent Filters In Test #196 On Vivareal.com.br
The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Test #195 on Yummly.com by Kimberly Cheung Aug 13, 2018 Desktop Mobile Listing
Kimberly Cheung Tested Pattern #78: Tags, Badges And Structured Information In Test #195 On Yummly.com
Test #194 on Bomgar.com by Lee Elkins Aug 08, 2018 Desktop Mobile Home & Landing
Lee Elkins Tested Pattern #22: Empowering Headline In Test #194 On Bomgar.com
Test #192 on Refactoring.guru by Alexander Shvets Aug 07, 2018 Desktop Mobile Product
Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru
In this experiment, a number of customer reviews were added at the middle of a product page.
Test #193 on Yummly.com by Marcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com
In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Test #190 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global
Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com
This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Test #191 on Diamondcandles.com by Peep Laja Jul 26, 2018 Mobile Global
Peep Laja Tested Pattern #2: Icon Labels In Test #191 On Diamondcandles.com
Test #189 on Yummly.com by Kimberly Cheung Jul 23, 2018 Desktop Mobile Signup
Kimberly Cheung Tested Pattern #7: Social Counts In Test #189 On Yummly.com
Test #188 on Thomasnet.com by Julian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing
Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com
In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Test #187 on Trydesignlab.com by Will Anderson Jul 09, 2018 Desktop Mobile Product
Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com
In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits.
Test #185 on Retrome.pl by Grzegorz Jancewicz Jul 03, 2018 Mobile Listing
Grzegorz Jancewicz Tested Pattern #49: Above The Fold Call To Action In Test #185 On Retrome.pl
Test #186 on by Devesh Khanal Jul 02, 2018 Mobile Home & Landing
Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186
In this experiment, additional product categories were added at the top of the navigation.
Test #184 on Bomgar.com by Lee Elkins Jun 25, 2018 Desktop Mobile Home & Landing