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Test #202 on Kenhub.com by Niels Hapke   Oct 01, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #201 on by Ben Labay   Sep 19, 2018 Desktop Mobile Thank You

Ben Labay Tested Pattern #7: Social Counts In Test #201

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will Anderson   Sep 14, 2018 Desktop Mobile Home & Landing

Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke Hay   Sep 13, 2018 Desktop Mobile Home & Landing

Luke Hay Tested Pattern #77: Filled Or Ghost Buttons In Test #199 On Freshegg.co.uk

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas Evans   Sep 04, 2018 Desktop Product

Nicholas Evans Tested Pattern #4: Testimonials In Test #197 On Reverb.com

In the variation, customer reviews were exposed from a less visible tab view.

Test #196 on Vivareal.com.br by Vinicius Barros Peixoto   Aug 14, 2018 Mobile Listing

Vinicius Barros Peixoto Tested Pattern #80: Persistent Filters In Test #196 On Vivareal.com.br

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #192 on Refactoring.guru by Alexander Shvets   Aug 07, 2018 Desktop Mobile Product

Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On Refactoring.guru

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #193 on Yummly.com by Marcos Ciarrocchi   Aug 07, 2018 Desktop Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On Yummly.com

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #190 on Diamondcandles.com by Peep Laja   Jul 26, 2018 Mobile Global

Peep Laja Tested Pattern #2: Icon Labels In Test #190 On Diamondcandles.com

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #188 on Thomasnet.com by Julian Gaviria   Jul 11, 2018 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On Thomasnet.com

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #187 on Trydesignlab.com by Will Anderson   Jul 09, 2018 Desktop Mobile Product

Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On Trydesignlab.com

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 

Test #186 on by Devesh Khanal   Jul 02, 2018 Mobile Home & Landing

Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186

In this experiment, additional product categories were added at the top of the navigation.