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MOST RECENT TESTS

Test #208 on Thomasnet.com by Julian GaviriaJulian Gaviria Nov 02, 2018 Desktop Mobile Listing

Julian Tested Pattern #88: Action Button On Thomasnet.com

- Variant A
- Variant B

In this variation, the button labels were changed from "Profile" to "View Supplier".

Test #207 on Suzuki.be by Karl GilisKarl Gilis Nov 01, 2018 Desktop Product

Karl Tested Pattern #88: Action Button On Suzuki.be

- Variant A
- Variant B

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #49 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

- Variant A
- Variant B

Test #206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Desktop Mobile Signup

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

- Variant A
- Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #205 on Msn.com by Ronny KohaviRonny Kohavi Oct 25, 2018 Desktop Home & Landing

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

- Variant A
- Variant B

In this experiment, the carousel items were increased from 12 to 16.

Test #204 on Kenhub.com by Niels HapkeNiels Hapke Oct 11, 2018 Desktop Mobile Global

Niels Tested Pattern #85: Benefit Button On Kenhub.com

- Variant A
- Variant B

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei ZakhareuskiAndrei Zakhareuski Oct 10, 2018 Desktop Global

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

- Variant A
- Variant B

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels HapkeNiels Hapke Oct 01, 2018 Desktop Mobile Checkout

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

- Variant A
- Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick DawsonRick Dawson Sep 28, 2018 Desktop Mobile Home & Landing

Rick Tested Pattern #83: Progressive Fields

- Variant A
- Variant B

Test #201 on by Ben LabayBen Labay Sep 19, 2018 Desktop Mobile Thank You

Ben Tested Pattern #7: Social Counts

- Variant A
- Variant B

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will AndersonWill Anderson Sep 14, 2018 Desktop Mobile Home & Landing

Will Tested Pattern #52: How It Works On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke HayLuke Hay Sep 13, 2018 Desktop Mobile Home & Landing

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

- Variant A
- Variant B

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas EvansNicholas Evans Sep 04, 2018 Desktop Product

Nicholas Tested Pattern #4: Testimonials On Reverb.com

- Variant A
- Variant B

In the variation, customer reviews were exposed from a less visible tab view.

Test #198 on Bomgar.com by Lee ElkinsLee Elkins Sep 03, 2018 Desktop Signup

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

- Variant A
- Variant B

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

- Variant A
- Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

- Variant A
- Variant B

Test #194 on Bomgar.com by Lee ElkinsLee Elkins Aug 08, 2018 Desktop Mobile Home & Landing

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

- Variant A
- Variant B

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

- Variant A
- Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #193 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup

Marcos Tested Pattern #91: Forced Action On Yummly.com

- Variant A
- Variant B

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #190 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

- Variant A
- Variant B

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.