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Test #210 on Bomgar.com by Lee ElkinsLee Elkins Nov 13, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #64: Tunnel On Bomgar.com

- Variant A
- Variant B

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

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Test #209 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

- Variant A
- Variant B

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Test #208 on Thomasnet.com by Julian GaviriaJulian Gaviria Nov 02, 2018 Desktop Mobile Listing X.X% Leads

Julian Tested Pattern #88: Action Button On Thomasnet.com

- Variant A
- Variant B

In this variation, the button labels were changed from "Profile" to "View Supplier".

Test #207 on Suzuki.be by Karl GilisKarl Gilis Nov 01, 2018 Desktop Product X.X% Progression

Karl Tested Pattern #88: Action Button On Suzuki.be

- Variant A
- Variant B

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #49 on Menufy.com by Aleksandr ElesevAleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales

Aleksandr Tested Pattern #46: Pay Later On Menufy.com

- Variant A
- Variant B

Test #206 on Yummly.com by Kimberly CheungKimberly Cheung Oct 25, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #40: Blurred Product Background On Yummly.com

- Variant A
- Variant B

This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.

Test #205 on Msn.com by Ronny KohaviRonny Kohavi Oct 25, 2018 Desktop Home & Landing X.X% Engagement

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

- Variant A
- Variant B

In this experiment, the carousel items were increased from 12 to 16.

Test #204 on Kenhub.com by Niels HapkeNiels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #85: Benefit Button On Kenhub.com

- Variant A
- Variant B

In the variation, the "Help" section was reworded to "How to study".

Test #203 on Driving-tests.org by Andrei ZakhareuskiAndrei Zakhareuski Oct 10, 2018 Desktop Global X.X% Sales

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

- Variant A
- Variant B

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".

Test #202 on Kenhub.com by Niels HapkeNiels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

- Variant A
- Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.

Test #9 on by Rick DawsonRick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

- Variant A
- Variant B

Test #201 on by Ben LabayBen Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

- Variant A
- Variant B

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.

Test #200 on Trydesignlab.com by Will AndersonWill Anderson Sep 14, 2018 Desktop Mobile Home & Landing X.X% Sales

Will Tested Pattern #52: How It Works On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a "How It Works" content section was removed.

Test #199 on Freshegg.co.uk by Luke HayLuke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

- Variant A
- Variant B

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas EvansNicholas Evans Sep 04, 2018 Desktop Product X.X% Sales

Nicholas Tested Pattern #4: Testimonials On Reverb.com

- Variant A
- Variant B

In the variation, customer reviews were exposed from a less visible tab view.

Test #198 on Bomgar.com by Lee ElkinsLee Elkins Sep 03, 2018 Desktop Signup X.X% Signups

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

- Variant A
- Variant B

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

- Variant A
- Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

- Variant A
- Variant B

Test #194 on Bomgar.com by Lee ElkinsLee Elkins Aug 08, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

- Variant A
- Variant B

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

- Variant A
- Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.