All Latest 639 A/B Tests

Screen

Device

Metric

Tag

Powered for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #220 on by Alex James Jan 18, 2019 Desktop Listing X.X% Leads

Alex Tested Pattern #34: Open In A New Tab

This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).

Total Sample: 55,703 • Statistical Power at 5% MDE: 99.9%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #218 on Yummly.com by Kimberly Cheung Jan 14, 2019 Desktop Mobile Home & Landing X.X% Signups

Kimberly Tested Pattern #94: Visible Search On Yummly.com

Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.

Control (A): Logged out users don't see global search bar.

Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.

Total Sample: 20,122 • Statistical Power at 5% MDE: 13.8%

Test #219 on Mt.com by Vito Mediavilla Jan 14, 2019 Desktop Mobile Home & Landing X.X% Leads

Vito Tested Pattern #95: Clickable Product Previews On Mt.com

Total Sample: 4,836 • Statistical Power at 5% MDE: 11%

Test #217 on Thomasnet.com by Julian Gaviria Jan 03, 2019 Desktop Mobile Home & Landing X.X% Engagement

Julian Tested Pattern #41: Sticky Call To Action On Thomasnet.com

Total Sample: 158,023 • Statistical Power at 5% MDE: 8.9%

Test #215 on Vivareal.com.br by Vinicius Barros Peixoto Dec 21, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #92: Already Viewed Label On Vivareal.com.br

The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.

Total Sample: 2,452,026 • Statistical Power at 5% MDE: 99.9%

Test #216 on Support.microsoft.co... by Ronny Kohavi Dec 21, 2018 Desktop Home & Landing X.X% Progression

Ronny Tested Pattern #2: Icon Labels On Support.microsoft.co...

Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.

Test #214 on Yummly.com by Marcos Ciarrocchi Dec 07, 2018 Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.

Test #212 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Product X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.

Total Sample: 26,467 • Statistical Power at 5% MDE: 9.7%

Test #213 on Mt.com by Vito Mediavilla Dec 04, 2018 Desktop Mobile Signup X.X% Leads

Vito Tested Pattern #85: Benefit Button On Mt.com

In this variation, a longer button label with a clearer benefit was tested against a shorter one.

Total Sample: 26,639 • Statistical Power at 5% MDE: 12.8%

Test #211 on Skype App by Ronny Kohavi Nov 20, 2018 Mobile Global X.X% Progression

Ronny Tested Pattern #2: Icon Labels

Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.

Test #210 on Bomgar.com by Lee Elkins Nov 13, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #64: Tunnel On Bomgar.com

In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.

Total Sample: 13,871 • Statistical Power at 5% MDE: 6.3%

Test #209 on Vivareal.com.br by Vinicius Barros Peixoto Nov 12, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #34: Open In A New Tab On Vivareal.com.br

The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.

Total Sample: 778,955 • Statistical Power at 5% MDE: 99.9%

Test #208 on Thomasnet.com by Julian Gaviria Nov 02, 2018 Desktop Mobile Listing X.X% Leads

Julian Tested Pattern #88: Action Button On Thomasnet.com

In this variation, the button labels were changed from "Profile" to "View Supplier".

Total Sample: 39,170 • Statistical Power at 5% MDE: 7.2%

Test #207 on Suzuki.be by Karl Gilis Nov 01, 2018 Desktop Product X.X% Progression

Karl Tested Pattern #88: Action Button On Suzuki.be

This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).

Test #49 on Menufy.com by Aleksandr Elesev Oct 26, 2018 Desktop Mobile Checkout X.X% Sales