All Latest 502 A/B Tests

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Only Significant A/B Tests

Only show the highest quality tests with a p-value < 0.05

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MOST RECENT TESTS

Test #64 on Goodui.org by Jakub Linowski Jan 01, 2017 Desktop Home & Landing

Jakub Linowski Tested Pattern #41: Sticky Call To Action In Test #64 On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #77 on Easycredit.se by Hugo Palm Dec 05, 2016 Desktop Mobile Signup

Hugo Palm Tested Pattern #5: Top Aligned Labels In Test #77 On Easycredit.se

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Koziej Tested Pattern #17: Expensive First In Test #70 On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Goward Tested Pattern #9: Multiple Steps In Test #66 On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Test #69 on Digitalmarketer.com by Justin Rondeau Aug 01, 2016 Desktop Mobile Home & Landing