All Latest 617 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #160 on Examine.com by Martin Wong Mar 15, 2018 Desktop Mobile Product X.X% Sales

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

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Test #159 on Swimsuitsforall.com by Devesh Khanal Mar 11, 2018 Desktop Checkout X.X% Sales

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

Test #158 on Kenhub.com by Niels Hapke Mar 11, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #63: Trust Seals On Kenhub.com

Test #157 on Bobandlush.com by Viljo Vabrit Mar 06, 2018 Desktop Product X.X% Sales

Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.

Test #156 on Mt.com by Vito Mediavilla Feb 25, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #60: Repeated Bottom Call To Action On Mt.com

This test duplicated two buttons at the bottom of the page. However, the site already contained floating buttons (from the header).

Test #155 on Mt.com by Vito Mediavilla Feb 22, 2018 Mobile Product X.X% Leads

Nicholas Tested Pattern #15: Bulleted Reassurances On Reverb.com

Test #151 on Mamaearth.ca by Michael Bernstein Feb 08, 2018 Desktop Checkout X.X% Sales

Michael Tested Pattern #45: Benefit Bar On Mamaearth.ca

Test #149 on Reverb.com by Nicholas Evans Feb 07, 2018 Desktop Product X.X% Signups

Nicholas Tested Pattern #16: Welcome Mat - Partial On Reverb.com

Test #150 on Normanrecords.com by Nathon Raine Feb 07, 2018 Desktop Home & Landing X.X% Sales

Nathon Tested Pattern #45: Benefit Bar On Normanrecords.com

Test #148 on Kenhub.com by Niels Hapke Feb 01, 2018 Desktop Mobile Home & Landing X.X% Signups

Niels Tested Pattern #53: Problem-Solution Headline On Kenhub.com

Test #146 on Goodui.org by Jakub Linowski Jan 25, 2018 Desktop Mobile Home & Landing X.X% Leads

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Test #147 on Reverb.com by Nicholas Evans Jan 25, 2018 Desktop Mobile Product X.X% Sales

Nicholas Tested Pattern #20: Canned Response On Reverb.com

Test #145 on Normanrecords.com by Nathon Raine Jan 18, 2018 Desktop Checkout X.X% Sales

Nathon Tested Pattern #1: Remove Coupon Fields On Normanrecords.com

In this test the coupon field was replaced with a small link that would bring the field back if needed. This is a more suble approach than just completely removing the coupon field. It still allows for the use of coupon fields by those customers which are truly searching for a way to enter their aquired codes.

Test #144 on Examine.com by Martin Wong Jan 14, 2018 Desktop Mobile Product X.X% Sales