All Latest 633 A/B Tests

MOST RECENT TESTS

Test #176 on Kenhub.com by Niels HapkeNiels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #4: Testimonials On Kenhub.com

- Variant A
- Variant B

In this experiment, testimonials were added on a checkout screen.
Total Sample: 3,333 • Statistical Power at 5% MDE: 49.3%

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Test #175 on Thomasnet.com by Julian GaviriaJulian Gaviria May 14, 2018 Desktop Mobile Content X.X% Leads

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

- Variant A
- Variant B
Total Sample: 67,295 • Statistical Power at 5% MDE: 3%

Test #174 on Examine.com by Martin WongMartin Wong May 13, 2018 Desktop Mobile Checkout X.X% Sales

Martin Tested Pattern #67: Currency & Taxes On Examine.com

- Variant A
- Variant B
Total Sample: 1,702 • Statistical Power at 5% MDE: 8.3%

Test #172 on Trydesignlab.com by Daniel ShapiroDaniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Daniel Tested Pattern #11: Gradual Reassurance On Trydesignlab.com

- Variant A
- Variant B
Total Sample: 16,341 • Statistical Power at 5% MDE: 14.8%

Test #173 on Rollbar.com by Mike SmithMike Smith May 08, 2018 Desktop Mobile Home & Landing X.X% Engagement

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

- Variant A
- Variant B
Total Sample: 8,433 • Statistical Power at 5% MDE: 4.3%

Test #171 on Sjvc.edu by Phillip BarnesPhillip Barnes Apr 27, 2018 Desktop Mobile Signup X.X% Leads

Phillip Tested Pattern #63: Trust Seals On Sjvc.edu

- Variant A
- Variant B
Total Sample: 1,197 • Statistical Power at 5% MDE: 12.8%

Test #169 on Mt.com by Vito MediavillaVito Mediavilla Apr 24, 2018 Desktop Listing X.X% Leads

Vito Tested Pattern #37: List Or Grid View On Mt.com

- Variant A
- Variant B
Total Sample: 5,934 • Statistical Power at 5% MDE: 4.5%

Test #170 on Goodui.org by Jakub LinowskiJakub Linowski Apr 24, 2018 Desktop Mobile Home & Landing X.X% Sales

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

- Variant A
- Variant B
Total Sample: 11,616 • Statistical Power at 5% MDE: 3.6%

Test #168 on Akademiafotografii.p... by Grzegorz JancewiczGrzegorz Jancewicz Apr 23, 2018 Desktop Listing X.X% Leads

Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...

- Variant A
- Variant B
Total Sample: 4,302 • Statistical Power at 5% MDE: 5.5%

Test #167 on Lovehoney.co.uk by Matthew CurryMatthew Curry Apr 10, 2018 Desktop Product X.X% Sales

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

- Variant A
- Variant B

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir ShahSunir Shah Apr 05, 2018 Desktop Mobile Home & Landing X.X% Sales

Sunir Tested Pattern #12: Payment First On Olark.com

- Variant A
- Variant B

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).
Total Sample: 61,916 • Statistical Power at 5% MDE: 7.3%

Test #164 on Examine.com by Martin WongMartin Wong Apr 04, 2018 Desktop Mobile Thank You X.X% Sales

Martin Tested Pattern #50: Autoplay Video On Examine.com

- Variant A
- Variant B

In this test, the variation autoplayed the video (with sound). The thank you page offered a discount on a cross-sell product - The Supplement Goal Reference. The video first communicate a sincere thank you, followed by the product cross-sell.
Total Sample: 11,676 • Statistical Power at 5% MDE: 6%

Test #165 on Bomgar.com by Lee ElkinsLee Elkins Apr 04, 2018 Desktop Signup X.X% Signups

Lee Tested Pattern #64: Tunnel On Bomgar.com

- Variant A
- Variant B
- Variant A
- Variant B
Total Sample: 7,191 • Statistical Power at 5% MDE: 11.8%

Test #163 on Lovehoney.co.uk by Matthew CurryMatthew Curry Mar 27, 2018 Mobile Desktop Product X.X% Revenue

Matthew Tested Pattern #62: Urgent Next Day Delivery On Lovehoney.co.uk

- Variant A
- Variant B

Test #162 on Bullymax.com by Viljo VabritViljo Vabrit Mar 20, 2018 Desktop Home & Landing X.X% Sales

Viljo Tested Pattern #68: Welcome Discount On Bullymax.com

- Variant A
- Variant B
Total Sample: 14,865 • Statistical Power at 5% MDE: 8.4%

Test #161 on Examine.com by Martin WongMartin Wong Mar 19, 2018 Desktop Mobile Home & Landing X.X% Signups

Martin Tested Pattern #22: Empowering Headline On Examine.com

- Variant A
- Variant B
- Variant A
- Variant B
Total Sample: 77,568 • Statistical Power at 5% MDE: 15.1%

Test #160 on Examine.com by Martin WongMartin Wong Mar 15, 2018 Desktop Mobile Product X.X% Sales

Martin Tested Pattern #49: Above The Fold Call To Action On Examine.com

- Variant A
- Variant B
Total Sample: 25,025 • Statistical Power at 5% MDE: 9%

Test #159 on Swimsuitsforall.com by Devesh KhanalDevesh Khanal Mar 11, 2018 Desktop Checkout X.X% Sales

Devesh Tested Pattern #63: Trust Seals On Swimsuitsforall.com

- Variant A
- Variant B
Total Sample: 66,919 • Statistical Power at 5% MDE: 99.9%

Test #158 on Kenhub.com by Niels HapkeNiels Hapke Mar 11, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #63: Trust Seals On Kenhub.com

- Variant A
- Variant B
Total Sample: 3,516 • Statistical Power at 5% MDE: 61.6%

Test #157 on Bobandlush.com by Viljo VabritViljo Vabrit Mar 06, 2018 Desktop Product X.X% Sales

Viljo Tested Pattern #62: Urgent Next Day Delivery On Bobandlush.com

- Variant A
- Variant B

Hypothesis - Urgency leads to higher conversions as people have less time to think and will instead follow their impulse to complete the purchase now rather than later.

The Treatment - From Monday to Friday, before 4 PM, we added the urgency message “Free next business day delivery if you order before 4 PM (UK)”. We placed the urgency message just below the product name ensuring that it fell into the reading pattern of all visitors interested in the products. To ensure the treatment was only shown at the right time and for the right people we added a condition: MON, TUE, WED, THU, FRI before 4 PM; UK IP.
Total Sample: 1,877 • Statistical Power at 5% MDE: 6.9%