All Latest 539 A/B Tests
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MOST RECENT TESTS
Test #34 on
Theorytestpro.co.uk
by
Henry Dillon
Mar 01, 2016
Desktop
Home & Landing
Henry Dillon Tested Pattern #11: Gradual Reassurance In Test #34 On Theorytestpro.co.uk
Test #28 on
Digitalmarketer.com
by
Justin Rondeau
Mar 01, 2016
Desktop
Home & Landing
Justin Rondeau Tested Pattern #3: Fewer Form Fields In Test #28 On Digitalmarketer.com
Test #27 on
Adoramapix.com
by
Herman Klein
Mar 01, 2016
Desktop
Mobile
Product
Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com
Test #65 on
Digitalmarketer.com
by
Justin Rondeau
Mar 01, 2016
Desktop
Home & Landing
Justin Rondeau Tested Pattern #10: Postponed Modal Forms In Test #65 On Digitalmarketer.com
Test #2 on
Wpallimport.com
by
Louis Reingold
Jan 01, 2016
Desktop
Pricing
Louis Reingold Tested Pattern #21: What It's Worth In Test #2 On Wpallimport.com
Test #21 on
Findsomeone.co.nz
by
Daniel Bridges
Jan 01, 2016
Desktop
Mobile
Listing
Daniel Bridges Tested Pattern #25: Nagging Results In Test #21 On Findsomeone.co.nz
Test #12 on
Covenanteyes.com
by
Nicole Morris
Dec 01, 2015
Desktop
Mobile
Home & Landing
Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com
In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Test #23 on
Checkineasy.com
by
Justin Baer
Oct 01, 2015
Desktop
Mobile
Home & Landing
Justin Baer Tested Pattern #52: How It Works In Test #23 On Checkineasy.com
Test #60 on
Embracepetinsurance....
by
Matt Aster
Sep 30, 2015
Desktop
Home & Landing
Matt Aster Tested Pattern #8: Natural Language Forms In Test #60 On Embracepetinsurance....
Test #6 on
Runrun.it
by
Franklin Valadares
Sep 15, 2015
Desktop
Mobile
Home & Landing
Franklin Valadares Tested Pattern #85: Benefit Button In Test #6 On Runrun.it
Test #15 on
Embracepetinsurance....
by
Matt Aster
Aug 28, 2015
Desktop
Home & Landing
Matt Aster Tested Pattern #8: Natural Language Forms In Test #15 On Embracepetinsurance....
Test #43 on
Embracepetinsurance....
by
Matt Aster
Aug 01, 2015
Desktop
Mobile
Home & Landing
Matt Aster Tested Pattern #6: Customer Star Ratings In Test #43 On Embracepetinsurance....
Test #53 on
by
Someone
Aug 01, 2015
Desktop
Home & Landing
Someone Tested Pattern #6: Customer Star Ratings In Test #53
Test #36 on
Wpallimport.com
by
Louis Reingold
May 01, 2015
Home & Landing
Louis Reingold Tested Pattern #11: Gradual Reassurance In Test #36 On Wpallimport.com
Test #1 on
by
Oskar Zabik Tested Pattern #9: Multiple Steps In Test #1
Test #121 on
Bionicgloves.com
by
VWO
Mar 13, 2015
Shopping Cart
VWO Tested Pattern #1: Remove Coupon Fields In Test #121 On Bionicgloves.com
VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.
Test #25 on
Nousdecor.com
by
Heather Gillette
Jan 01, 2015
Desktop
Home & Landing
Heather Gillette Tested Pattern #11: Gradual Reassurance In Test #25 On Nousdecor.com
Test #4 on
by
Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129 on
Barackobama.com
by
Kyle Rush
Jun 01, 2012
Desktop
Checkout
Kyle Rush Tested Pattern #9: Multiple Steps In Test #129 On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush