All Latest 537 A/B Tests
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MOST RECENT TESTS
Test #27 on Adoramapix.com by Herman Klein Mar 01, 2016 Desktop Mobile Product
Herman Klein Tested Pattern #11: Gradual Reassurance In Test #27 On Adoramapix.com
Test #65 on Digitalmarketer.com by Justin Rondeau Mar 01, 2016 Desktop Home & Landing
Justin Rondeau Tested Pattern #10: Postponed Modal Forms In Test #65 On Digitalmarketer.com
Test #2 on Wpallimport.com by Louis Reingold Jan 01, 2016 Desktop Pricing
Louis Reingold Tested Pattern #21: What It's Worth In Test #2 On Wpallimport.com
Test #21 on Findsomeone.co.nz by Daniel Bridges Jan 01, 2016 Desktop Mobile Listing
Daniel Bridges Tested Pattern #25: Nagging Results In Test #21 On Findsomeone.co.nz
Test #12 on Covenanteyes.com by Nicole Morris Dec 01, 2015 Desktop Mobile Home & Landing
Nicole Morris Tested Pattern #29: Surfaced Content In Test #12 On Covenanteyes.com
In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Test #23 on Checkineasy.com by Justin Baer Oct 01, 2015 Desktop Mobile Home & Landing
Justin Baer Tested Pattern #52: How It Works In Test #23 On Checkineasy.com
Test #60 on Embracepetinsurance.... by Matt Aster Sep 30, 2015 Desktop Home & Landing
Matt Aster Tested Pattern #8: Natural Language Forms In Test #60 On Embracepetinsurance....
Test #6 on Runrun.it by Franklin Valadares Sep 15, 2015 Desktop Mobile Home & Landing
Franklin Valadares Tested Pattern #85: Benefit Button In Test #6 On Runrun.it
Test #15 on Embracepetinsurance.... by Matt Aster Aug 28, 2015 Desktop Home & Landing
Matt Aster Tested Pattern #8: Natural Language Forms In Test #15 On Embracepetinsurance....
Test #43 on Embracepetinsurance.... by Matt Aster Aug 01, 2015 Desktop Mobile Home & Landing
Matt Aster Tested Pattern #6: Customer Star Ratings In Test #43 On Embracepetinsurance....
Test #53 on by Someone Aug 01, 2015 Desktop Home & Landing
Someone Tested Pattern #6: Customer Star Ratings In Test #53
Test #36 on Wpallimport.com by Louis Reingold May 01, 2015 Home & Landing
Louis Reingold Tested Pattern #11: Gradual Reassurance In Test #36 On Wpallimport.com
Test #1 on by Oskar Zabik May 01, 2015 Desktop Product
Oskar Zabik Tested Pattern #9: Multiple Steps In Test #1
Test #121 on Bionicgloves.com by VWO Mar 13, 2015 Shopping Cart
VWO Tested Pattern #1: Remove Coupon Fields In Test #121 On Bionicgloves.com
VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.
Test #25 on Nousdecor.com by Heather Gillette Jan 01, 2015 Desktop Home & Landing
Heather Gillette Tested Pattern #11: Gradual Reassurance In Test #25 On Nousdecor.com
Test #4 on by Oskar Zabik Dec 03, 2014 Mobile Desktop Product
Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129 on Barackobama.com by Kyle Rush Jun 01, 2012 Desktop Checkout
Kyle Rush Tested Pattern #9: Multiple Steps In Test #129 On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush