All Latest 607 A/B Tests

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Power of 80%+ for

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p-value < 0.05

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MOST RECENT TESTS

Test #74 on Poll-app.com by Pierre Olivier Martel Jan 07, 2017 Desktop Home & Landing

Pierre Olivier Tested Pattern #22: Empowering Headline On Poll-app.com

Test #80 on Vivareal.com.br by Rodrigo Maués Jan 03, 2017 Mobile Product

Rodrigo Tested Pattern #18: Single Or Alternative Buttons On Vivareal.com.br

Test #92 on Rollbar.com by Mike Smith Jan 02, 2017 Desktop Mobile Home & Landing

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

Test #91 on 3dhubs.com by Rob Draaijer Jan 01, 2017 Desktop Listing

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #64 on Goodui.org by Jakub Linowski Jan 01, 2017 Desktop Home & Landing

Jakub Tested Pattern #41: Sticky Call To Action On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product

Doug Tested Pattern #30: Authentic Photos On Vanityplanet.com

Test #77 on Easycredit.se by Hugo Palm Dec 05, 2016 Desktop Mobile Signup

Hugo Tested Pattern #5: Top Aligned Labels On Easycredit.se

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart

Chris Tested Pattern #9: Multiple Steps On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing

Experiment background:

This experiment was focused on a right rail and the goal was to encourage more users to sign up to download the client’s free diabetes-friendly cookbook.

Test #69 on Digitalmarketer.com by Justin Rondeau Aug 01, 2016 Desktop Mobile Home & Landing