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Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Test #91 on 3dhubs.com by Rob DraaijerRob Draaijer Jan 01, 2017 Desktop Listing X.X% Leads

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

 - Variant A
 - Variant B

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Test #64 on Goodui.org by Jakub LinowskiJakub Linowski Jan 01, 2017 Desktop Home & Landing X.X% Signups

Jakub Tested Pattern #41: Sticky Call To Action On Goodui.org

 - Variant A
 - Variant B

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Test #70 on Uptowork.com by Kuba KoziejKuba Koziej Nov 01, 2016 Desktop Pricing X.X% Revenue

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

 - Variant A
 - Variant B

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #66 on Telestream.net by Chris GowardChris Goward Nov 01, 2016 Shopping Cart X.X% Sales

Chris Tested Pattern #9: Multiple Steps On Telestream.net

 - Variant A
 - Variant B

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.