All Latest 607 A/B Tests
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MOST RECENT TESTS
Test #43 on
Embracepetinsurance....
by 
Matt Aster
Aug 01, 2015
Desktop
Mobile
Home & Landing
Matt Tested Pattern #6: Customer Star Ratings On Embracepetinsurance....
Test #36 on
Wpallimport.com
by 
Louis Reingold
May 01, 2015
Home & Landing
Louis Tested Pattern #11: Gradual Reassurance On Wpallimport.com
Test #121 on
Bionicgloves.com
by 
VWO
Mar 13, 2015
Shopping Cart
VWO Tested Pattern #1: Remove Coupon Fields On Bionicgloves.com
VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.
Test #25 on
Nousdecor.com
by 
Heather Gillette
Jan 01, 2015
Desktop
Home & Landing
Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com
Test #4 on
by 
Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129 on
Barackobama.com
by 
Kyle Rush
Jun 01, 2012
Desktop
Checkout
Kyle Tested Pattern #9: Multiple Steps On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush