All Latest 617 A/B Tests
MOST RECENT TESTS
Test #27 on
Adoramapix.com
by 
Herman Klein
Mar 01, 2016
Desktop
Mobile
Product
X.X%
Sales
Herman Tested Pattern #11: Gradual Reassurance On Adoramapix.com
Which A Or B Actually Wins? Find Out Before You Test.
Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.
Test #34 on
Theorytestpro.co.uk
by 
Henry Dillon
Mar 01, 2016
Desktop
Home & Landing
X.X%
Signups
Henry Tested Pattern #11: Gradual Reassurance On Theorytestpro.co.uk
Test #21 on
Findsomeone.co.nz
by 
Daniel Bridges
Jan 01, 2016
Desktop
Mobile
Listing
X.X%
Signups
Daniel Tested Pattern #25: Nagging Results On Findsomeone.co.nz
Test #2 on
Wpallimport.com
by 
Louis Reingold
Jan 01, 2016
Desktop
Pricing
X.X%
Sales
Louis Tested Pattern #21: What It's Worth On Wpallimport.com
Test #12 on
Covenanteyes.com
by 
Nicole Morris
Dec 01, 2015
Desktop
Mobile
Home & Landing
X.X%
Sales
Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com
In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).
Test #23 on
Checkineasy.com
by 
Justin Baer
Oct 01, 2015
Desktop
Mobile
Home & Landing
X.X%
Signups
Justin Tested Pattern #52: How It Works On Checkineasy.com
Test #60 on
Embracepetinsurance....
by 
Matt Aster
Sep 30, 2015
Desktop
Home & Landing
X.X%
Signups
Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....
Test #6 on
Runrun.it
by 
Franklin Valadares
Sep 15, 2015
Desktop
Mobile
Home & Landing
X.X%
Progression
Franklin Tested Pattern #85: Benefit Button On Runrun.it
Test #15 on
Embracepetinsurance....
by Matt Aster
Aug 28, 2015
Desktop
Home & Landing
X.X%
Leads
Matt Tested Pattern #8: Natural Language Forms On Embracepetinsurance....
Test #43 on
Embracepetinsurance....
by Matt Aster
Aug 01, 2015
Desktop
Mobile
Home & Landing
X.X%
Sales
Matt Tested Pattern #6: Customer Star Ratings On Embracepetinsurance....
Test #53 on
by 
Someone
Aug 01, 2015
Desktop
Home & Landing
X.X%
Sales
Someone Tested Pattern #6: Customer Star Ratings
Test #1 on
by 
Oskar Tested Pattern #9: Multiple Steps
Test #36 on
Wpallimport.com
by Louis Reingold
May 01, 2015
Home & Landing
X.X%
Sales
Louis Tested Pattern #11: Gradual Reassurance On Wpallimport.com
Test #121 on
Bionicgloves.com
by 
VWO
Mar 13, 2015
Shopping Cart
X.X%
Revenue
VWO Tested Pattern #1: Remove Coupon Fields On Bionicgloves.com
VWO.com published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.
Test #25 on
Nousdecor.com
by 
Heather Gillette
Jan 01, 2015
Desktop
Home & Landing
X.X%
Signups
Heather Tested Pattern #11: Gradual Reassurance On Nousdecor.com
Test #4 on
by
Oskar Tested Pattern #54: Buy Now Or Smaller Commitment Button
A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.
Test #129 on
Barackobama.com
by 
Kyle Rush
Jun 01, 2012
Desktop
Checkout
X.X%
Revenue
Kyle Tested Pattern #9: Multiple Steps On Barackobama.com
Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.
"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush