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Test #121 on by VWO   Mar 13, 2015 Shopping Cart

VWO Tested Pattern #1: Remove Coupon Fields In Test #121 On published this test which removed two coupon fields on a shopping cart: a gift card code and a special offer code.

Test #4 on by Oskar Zabik   Dec 03, 2014 Mobile Desktop Product

Oskar Zabik Tested Pattern #54: Buy Now Or Smaller Commitment Button In Test #4

A simple experiment with a button label change - comparing "buy now" vs potentially easier "contact this seller now" buttons. This test ran on a marketplace product detail page with the intention of generating leads.

Test #129 on by Kyle Rush   Jun 01, 2012 Desktop Checkout

Kyle Rush Tested Pattern #9: Multiple Steps In Test #129 On

Kyle's team changed a donation form for the Barack Obama 2012 campaign from a single step to a 4 step one. The 4 steps were: amount, personal information, billing information and occupation/employer.

"Our plan was to separate the field groups into four smaller steps so that users did not feel overwhelmed by the length of the form." - Kyle Rush