All Latest 643 A/B Tests

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Test #205 on Msn.com by Ronny KohaviRonny Kohavi Oct 25, 2018 Desktop Home & Landing X.X% Engagement

Ronny Tested Pattern #36: Fewer Or More Results On Msn.com

- Variant A
- Variant B

In this experiment, the carousel items were increased from 12 to 16.

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Test #204 on Kenhub.com by Niels HapkeNiels Hapke Oct 11, 2018 Desktop Mobile Global X.X% Sales

Niels Tested Pattern #85: Benefit Button On Kenhub.com

- Variant A
- Variant B

In the variation, the "Help" section was reworded to "How to study".
Total Sample: 171,904 • Statistical Power at 5% MDE: 8.5%

Test #203 on Driving-tests.org by Andrei ZakhareuskiAndrei Zakhareuski Oct 10, 2018 Desktop Global X.X% Sales

Andrei Tested Pattern #85: Benefit Button On Driving-tests.org

- Variant A
- Variant B

In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Total Sample: 67,451 • Statistical Power at 5% MDE: 3.9%

Test #202 on Kenhub.com by Niels HapkeNiels Hapke Oct 01, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #13: Centered Forms & Buttons On Kenhub.com

- Variant A
- Variant B

In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Total Sample: 2,884 • Statistical Power at 5% MDE: 49.4%

Test #9 on by Rick DawsonRick Dawson Sep 28, 2018 Desktop Mobile Home & Landing X.X% Leads

Rick Tested Pattern #83: Progressive Fields

- Variant A
- Variant B
Total Sample: 27,947 • Statistical Power at 5% MDE: 18.5%

Test #201 on by Ben LabayBen Labay Sep 19, 2018 Desktop Mobile Thank You X.X% Sales

Ben Tested Pattern #7: Social Counts

- Variant A
- Variant B

In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Total Sample: 59,003 • Statistical Power at 5% MDE: 47.9%

Test #200 on Trydesignlab.com by Will AndersonWill Anderson Sep 14, 2018 Desktop Mobile Home & Landing X.X% Sales

Will Tested Pattern #52: How It Works On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a "How It Works" content section was removed.
Total Sample: 33,802 • Statistical Power at 5% MDE: 7.4%

Test #199 on Freshegg.co.uk by Luke HayLuke Hay Sep 13, 2018 Desktop Mobile Home & Landing X.X% Progression

Luke Tested Pattern #77: Filled Or Ghost Buttons On Freshegg.co.uk

- Variant A
- Variant B

In this experiment, standard (filled) buttons were tested against ghost buttons.

Test #197 on Reverb.com by Nicholas EvansNicholas Evans Sep 04, 2018 Desktop Product X.X% Sales

Nicholas Tested Pattern #4: Testimonials On Reverb.com

- Variant A
- Variant B

In the variation, customer reviews were exposed from a less visible tab view.
Total Sample: 223,110 • Statistical Power at 5% MDE: 85.3%

Test #198 on Bomgar.com by Lee ElkinsLee Elkins Sep 03, 2018 Desktop Signup X.X% Signups

Lee Tested Pattern #40: Blurred Product Background On Bomgar.com

- Variant A
- Variant B
Total Sample: 1,893 • Statistical Power at 5% MDE: 21.3%

Test #196 on Vivareal.com.br by Vinicius Barros PeixotoVinicius Barros Peixoto Aug 14, 2018 Mobile Listing X.X% Leads

Vinicius Tested Pattern #80: Persistent Filters On Vivareal.com.br

- Variant A
- Variant B

The experiment goal was automatically applying filters the users have already done in our result page, during their navigation to the site. The variation always applied the filters in the same session and asked users on new sessions.
Total Sample: 441,738 • Statistical Power at 5% MDE: 99.9%

Test #195 on Yummly.com by Kimberly CheungKimberly Cheung Aug 13, 2018 Desktop Mobile Listing X.X% Signups

Kimberly Tested Pattern #78: Tags, Badges And Structured Information On Yummly.com

- Variant A
- Variant B
Total Sample: 371,274 • Statistical Power at 5% MDE: 99.9%

Test #194 on Bomgar.com by Lee ElkinsLee Elkins Aug 08, 2018 Desktop Mobile Home & Landing X.X% Signups

Lee Tested Pattern #22: Empowering Headline On Bomgar.com

- Variant A
- Variant B
Total Sample: 12,953 • Statistical Power at 5% MDE: 6.6%

Test #192 on Refactoring.guru by Alexander ShvetsAlexander Shvets Aug 07, 2018 Desktop Mobile Product X.X% Sales

Alexander Tested Pattern #4: Testimonials On Refactoring.guru

- Variant A
- Variant B

In this experiment, a number of customer reviews were added at the middle of a product page.
Total Sample: 6,504 • Statistical Power at 5% MDE: 3.8%

Test #193 on Yummly.com by Marcos CiarrocchiMarcos Ciarrocchi Aug 07, 2018 Desktop Mobile Signup X.X% Signups

Marcos Tested Pattern #91: Forced Action On Yummly.com

- Variant A
- Variant B

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.
Total Sample: 1,335,347 • Statistical Power at 5% MDE: 99.9%

Test #190 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

- Variant A
- Variant B

This test has explored numerous hamburger menu variations and has been covered in detail over at https://conversionxl.com/blog/testing-hamburger-icon-revenue/ - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.
Total Sample: 95,776 • Statistical Power at 5% MDE: 48%

Test #191 on Diamondcandles.com by Peep LajaPeep Laja Jul 26, 2018 Mobile Global X.X% Sales

Peep Tested Pattern #2: Icon Labels On Diamondcandles.com

- Variant A
- Variant B
Total Sample: 96,195 • Statistical Power at 5% MDE: 48.2%

Test #189 on Yummly.com by Kimberly CheungKimberly Cheung Jul 23, 2018 Desktop Mobile Signup X.X% Signups

Kimberly Tested Pattern #7: Social Counts On Yummly.com

- Variant A
- Variant B
Total Sample: 259,933 • Statistical Power at 5% MDE: 98.8%

Test #188 on Thomasnet.com by Julian GaviriaJulian Gaviria Jul 11, 2018 Desktop Mobile Home & Landing X.X% Progression

Julian Tested Pattern #4: Testimonials On Thomasnet.com

- Variant A
- Variant B

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.
Total Sample: 3,945 • Statistical Power at 5% MDE: 8.7%

Test #187 on Trydesignlab.com by Will AndersonWill Anderson Jul 09, 2018 Desktop Mobile Product X.X% Sales

Will Tested Pattern #71: Personalized Next Step On Trydesignlab.com

- Variant A
- Variant B

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 
Total Sample: 3,326 • Statistical Power at 5% MDE: 5.5%