All Latest 617 A/B Tests

Screen

Device

Metric

Tag

Power of 80%+ for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #180 on Radhabeauty.com by Viljo Vabrit Jun 03, 2018 Mobile Global X.X% Sales

Viljo Tested Pattern #45: Benefit Bar On Radhabeauty.com

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Join To See Winners And Estimate Your Tests

Test #179 on Yummly.com by Marcos Ciarrocchi May 18, 2018 Desktop Listing X.X% Signups

Marcos Tested Pattern #13: Centered Forms & Buttons On Yummly.com

Test #177 on by Devesh Khanal May 17, 2018 Desktop Shopping Cart X.X% Revenue

Devesh Tested Pattern #66: Complementary Upsell

Test #178 on by Devesh Khanal May 17, 2018 Desktop Product X.X% Sales

Devesh Tested Pattern #66: Complementary Upsell

Test #176 on Kenhub.com by Niels Hapke May 16, 2018 Desktop Mobile Checkout X.X% Sales

Niels Tested Pattern #4: Testimonials On Kenhub.com

In this experiment, testimonials were added on a checkout screen.

Test #175 on Thomasnet.com by Julian Gaviria May 14, 2018 Desktop Mobile Content X.X% Leads

Julian Tested Pattern #23: Inline Link Nudge On Thomasnet.com

Test #174 on Examine.com by Martin Wong May 13, 2018 Desktop Mobile Checkout X.X% Sales

Martin Tested Pattern #67: Currency & Taxes On Examine.com

Test #172 on Trydesignlab.com by Daniel Shapiro May 08, 2018 Desktop Mobile Product X.X% Leads

Jakub Tested Pattern #49: Above The Fold Call To Action On Goodui.org

Test #168 on Akademiafotografii.p... by Grzegorz Jancewicz Apr 23, 2018 Desktop Listing X.X% Leads

Grzegorz Tested Pattern #45: Benefit Bar On Akademiafotografii.p...

Test #167 on Lovehoney.co.uk by Matthew Curry Apr 10, 2018 Desktop Product X.X% Sales

Matthew Tested Pattern #69: Autodiscounting On Lovehoney.co.uk

The idea is that, if the customer has an active discount code for that session (either by landing on a particular page, or entering a code somewhere), instead of just showing the discount in the basket, we show it further (earlier) up the funnel and automatically discount on the product page.

The effectiveness of this depends on the discount level, I've tested it at 30% and 50%.

With a 50% Discount:
Add to Cart rate +33%
Sales rate + 24%

With a 30% Discount:
Add to Cart rate +11.6%
Sales rate + 10.2%

Test #166 on Olark.com by Sunir Shah Apr 05, 2018 Desktop Mobile Home & Landing X.X% Sales

Sunir Tested Pattern #12: Payment First On Olark.com

Olark's homepage was directing users towards a free forever trial - with followup nudges to upgrade some days later. The variation B of the experiment tested a more aggressive push to a pricing page page - with options to select a paid plan, as well as provide a credit card (getting the payment conversation out of the way sooner).

Test #165 on Bomgar.com by Lee Elkins Apr 04, 2018 Desktop Signup X.X% Signups