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Test #18 on Caffeineinformer.com by James FosterJames Foster Jul 01, 2016 Mobile Home & Landing

James Tested Pattern #2: Icon Labels On Caffeineinformer.com

 - Variant A
 - Variant B

This is a retest of Test017 with a lengthier testing duration.

Test #12 on Covenanteyes.com by Nicole MorrisNicole Morris Dec 01, 2015 Desktop Mobile Home & Landing

Nicole Tested Pattern #29: Surfaced Content On Covenanteyes.com

 - Variant A
 - Variant B

In the B variation, 3 blog posts were referenced at the bottom of the homepage. Each of the blog post articles also contained strong copy to present the problem the service was helping customers with (porn addition) - along with clear calls to start a subscription (the primary metric).