All Latest 634 A/B Tests

Screen

Device

Metric

Tag

Powered for

Only Significant

p-value < 0.05

MOST RECENT TESTS

Test #87 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product X.X% Leads

Rodrigo Tested Pattern #15: Bulleted Reassurances On Vivareal.com.br

Total Sample: 102,305 • Statistical Power at 5% MDE: 44%

Which A Or B Actually Wins? Find Out Before You Test.

Members see every test result — the winners, the flat ones, and the losers — along with exact effects and sample sizes. Use it to estimate your tests and prioritize by probability, not gut feel. Start every experiment with the odds on your side.

Get Access to All Test Results

Test #85 on Vivareal.com.br by Rodrigo Maués Mar 01, 2017 Desktop Mobile Product X.X% Leads

Rodrigo Tested Pattern #3: Fewer Form Fields On Vivareal.com.br

Total Sample: 102,331 • Statistical Power at 5% MDE: 49.3%

Test #76 on Goodui.org by Jakub Linowski Feb 01, 2017 Desktop Home & Landing X.X% Signups

Jakub Tested Pattern #16: Welcome Mat - Partial On Goodui.org

Total Sample: 11,330 • Statistical Power at 5% MDE: 5.9%

Test #94 on Vivareal.com.br by Rodrigo Maués Feb 01, 2017 Mobile Desktop Signup X.X% Signups

Rodrigo Tested Pattern #14: Exposed Menu Options On Vivareal.com.br

Total Sample: 20,709 • Statistical Power at 5% MDE: 63.7%

Test #46 on Hylokusa.com by Julian Gaviria Feb 01, 2017 Desktop Product X.X% Progression

Julian Tested Pattern #60: Repeated Bottom Call To Action On Hylokusa.com

Total Sample: 1,416 • Statistical Power at 5% MDE: 4.5%

Test #82 on Poll-app.com by Pierre Olivier Martel Jan 17, 2017 Desktop Mobile Home & Landing X.X% Signups

Pierre Olivier Tested Pattern #10: Postponed Modal Forms On Poll-app.com

Total Sample: 21,762 • Statistical Power at 5% MDE: 80.4%

Test #79 on by Chris Goward Jan 10, 2017 Desktop Product X.X% Sales

Chris Tested Pattern #15: Bulleted Reassurances

Total Sample: 11,006 • Statistical Power at 5% MDE: 21%

Test #74 on Poll-app.com by Pierre Olivier Martel Jan 07, 2017 Desktop Home & Landing X.X% Signups

Pierre Olivier Tested Pattern #22: Empowering Headline On Poll-app.com

Total Sample: 7,217 • Statistical Power at 5% MDE: 41%

Test #80 on Vivareal.com.br by Rodrigo Maués Jan 03, 2017 Mobile Product X.X% Leads

Rodrigo Tested Pattern #18: Single Or Alternative Buttons On Vivareal.com.br

Total Sample: 58,510 • Statistical Power at 5% MDE: 45.4%

Test #92 on Rollbar.com by Mike Smith Jan 02, 2017 Desktop Mobile Home & Landing X.X% Signups

Mike Tested Pattern #22: Empowering Headline On Rollbar.com

Total Sample: 10,179 • Statistical Power at 5% MDE: 7.3%

Test #64 on Goodui.org by Jakub Linowski Jan 01, 2017 Desktop Home & Landing X.X% Signups

Jakub Tested Pattern #41: Sticky Call To Action On Goodui.org

In this experiment, we showed a sticky navigation bar with 5 actions such as (newsletter signup, and visiting certain landing pages). Upon completion of each task, the navigation would transform into a completed state while using cookies to store it for future reference.

Total Sample: 35,058 • Statistical Power at 5% MDE: 11.2%

Test #91 on 3dhubs.com by Rob Draaijer Jan 01, 2017 Desktop Listing X.X% Leads

Rob Tested Pattern #9: Multiple Steps On 3dhubs.com

In this experiment, a long form with multiple steps was broken down into a progressive interaction form. In the B variant, as users would complete particular steps, new ones would be communicated subtly and finally come into full view.

Total Sample: 54,916 • Statistical Power at 5% MDE: 54.3%

Test #63 on Vanityplanet.com by Doug Baltman Jan 01, 2017 Desktop Product X.X% Progression

Doug Tested Pattern #30: Authentic Photos On Vanityplanet.com

Total Sample: 6,000 • Statistical Power at 5% MDE: 7.6%

Test #77 on Easycredit.se by Hugo Palm Dec 05, 2016 Desktop Mobile Signup X.X% Leads

Hugo Tested Pattern #5: Top Aligned Labels On Easycredit.se

Total Sample: 8,292 • Statistical Power at 5% MDE: 94.8%

Test #66 on Telestream.net by Chris Goward Nov 01, 2016 Shopping Cart X.X% Sales

Chris Tested Pattern #9: Multiple Steps On Telestream.net

Telestream specializes in software that make it possible to get video content to any audience regardless of how it is created, distributed, or viewed. Telestream’s customer acquisition strategy is centered around driving traffic to their website to trial, or to purchase from their online store. Shoppers can buy software online, download it right away, and immediately start using it. The variation was designed with the same information as the control except spread across 4 steps (instead of 3). The rationale was that each step would be shorter and less overwhelming for the user.

Total Sample: 7,610 • Statistical Power at 5% MDE: 33.7%

Test #70 on Uptowork.com by Kuba Koziej Nov 01, 2016 Desktop Pricing X.X% Revenue

Kuba Tested Pattern #17: Least Or Most Expensive First On Uptowork.com

This test simply ordered the pricing plans from highest to most expensive. Overall sales decreased by an insignificant -1% with a possible +14% increase to the most expensive plan. The net effect was an insignificant 0.9% increase the the premium plans.

Test #14 on Prizegrab.com by Greg Van Horn Oct 20, 2016 Desktop Home & Landing X.X% Leads