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Test #192 on by Alexander Shvets   Aug 07, 2018 Desktop Mobile Product

Alexander Shvets Tested Pattern #4: Testimonials In Test #192 On

In this experiment, a number of customer reviews were added at the middle of a product page.

Test #193 on by Marcos Ciarrocchi   Aug 07, 2018 Desktop Mobile Signup

Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #193 On

In this experiment, the presence of an additional "skip all" text link was tested on a multiple step signup flow. The skip all link allowed users to bypass personalization questions and go straight to their app dashboard. The control (A) shows its presence, and in variant B we can see it was removed.

Test #190 on by Peep Laja   Jul 26, 2018 Mobile Global

Peep Laja Tested Pattern #2: Icon Labels In Test #190 On

This test has explored numerous hamburger menu variations and has been covered in detail over at - Thanks Peep Laja for sharing. Here we reported on a consistent increase in both menu clicks and sales.

Test #188 on by Julian Gaviria   Jul 11, 2018 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #4: Testimonials In Test #188 On

In this experiment, a testimonial with a repeated call to action was placed at the bottom of a landing page.

Test #187 on by Will Anderson   Jul 09, 2018 Desktop Mobile Product

Will Anderson Tested Pattern #71: Personalized Next Step In Test #187 On

In this experiment, a lead form (with a syllabus) would transform into the next application step of "enrolling" after being submitted. More so, this surfacing of the next enrollment step was personalized and shown for users that also returned to the web site in future visits. 

Test #186 on by Devesh Khanal   Jul 02, 2018 Mobile Home & Landing

Devesh Khanal Tested Pattern #14: Exposed Menu Options In Test #186

In this experiment, additional product categories were added at the top of the navigation.

Test #176 on by Niels Hapke   May 16, 2018 Desktop Mobile Checkout

Niels Hapke Tested Pattern #4: Testimonials In Test #176 On

In this experiment, testimonials were added on a checkout screen.