Pattern #114: Less Or More Visible Prices

Pattern Author: Arthur Sparks - COO @ PrepAgent

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
Almost Certain Winner
Less Or More Visible Prices
  1. Price Visibility Expectation Setting

    This pattern asks the question whether the UI should show pricing more or less visibly using such properties as: position, size and contrast.

Median Effects



Ex: Any Action / Visit



Ex: Signups, Leads



Ex: Transactions, Upsells

(1 tests)




(1 tests)



Ex: Return Visits



Ex: Social Shares


Pattern #114: Less Or More Visible Prices
Was Tested On by Arthur Sparks

Test #275 Tested on by Arthur Sparks Arthur Dec 31, 2019

Find Out How It Performed

Pricing Desktop
  • Measured by total sales   |   p-val (?)

  • Measured by total revenue   |   p-val (?)

In this experiment, all three prices of each plan were shifted higher for greater visibility.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.