Pattern #114: Less Or More Visible Prices
Pattern Author:
Arthur Sparks
- COO @ PrepAgent
Based on 3 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

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Price Visibility Expectation Setting
This pattern asks the question whether the UI should show pricing more or less visibly using such properties as: position, size and contrast.
Median Effects
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Progression
Ex: First Action
(1 tests)
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Leads
Ex: Leads, Quotes
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Signups
Ex: Trials
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Engagement
Ex: Future Action
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Sales
Ex: Transactions
(3 tests)
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Revenue
Ex: AOV, LTV
(1 tests)
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
Leaks
Amazon Discovers That Product Availability And Price Belong Closer Towards Add To Cart
In this little experiment, Amazon shifted the availability information towards the center of its product pages. Instead of showing if and when a product will ship near the right add to cart tile, it was moved towards above the product description. Some weeks later, we discovered that this change was rejected in favor of showing the same information in the top right. View Leak
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.