All Latest 490 A/B Tests
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MOST RECENT TESTS
Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org
In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.
Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com
AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’
Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de
In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com
This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com
In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.
Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com
In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Vito Mediavilla Tested Pattern #49: Above The Fold Call To Action In Test #244 On Mt.com
A product landing page with an image was tested against one without - raising the call to action above the fold.
Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org
In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Alex James Tested Pattern #7: Social Counts In Test #242
Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Julian Gaviria Tested Pattern #13: Centered Forms & Buttons In Test #240 On Thomasnet.com
In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de
A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).
Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be
In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.
Jakub Linowski Tested Pattern #103: Money Back Guarantee In Test #237 On Goodui.org
Alex James Tested Pattern #9: Multiple Steps In Test #236
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Julian Gaviria Tested Pattern #102: Expanded Or Condensed Layout In Test #235 On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Alex James Tested Pattern #101: Search Keyword Highlighting In Test #234
In this experiment, a different style for keyword highlighting was used.
Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!