All Latest 416 A/B Tests

Only Significant A/B Tests

Become a member to unlock the abiltiy to see the highest impact a/b tests. Being able to see the actual test results and sort by impact allows growth and experimentation teams to take action on the biggest gains first

MOST RECENT TESTS

Test #255 on Thomasnet.com by Julian Gaviria   Aug 22, 2019 Desktop Mobile Signup

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com

In this experiment, field labels without and with a marked asterisk were tested.

Test #254 on Volders.de by Alexander Krieger   Aug 16, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de

In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).

Test #40 on Adoramapix.com by Herman Klein   Aug 13, 2019 Desktop Product

Herman Klein Tested Pattern #85: Benefit Button In Test #40 On Adoramapix.com

In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).

Test #253 on Volders.de by Alexander Krieger   Aug 08, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de

In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).

Test #252 on Thomasnet.com by Julian Gaviria   Jul 30, 2019 Desktop Mobile Content

Julian Gaviria Tested Pattern #107: Contrast Links & Buttons In Test #252 On Thomasnet.com

In this experiment a light blue bold link was tested against a darker blue bold link. 

Test #250 on Volders.de by Alexander Krieger   Jul 25, 2019 Desktop Mobile Signup

Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de

In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.

Test #251 on Goodui.org by Jakub Linowski   Jul 25, 2019 Desktop Mobile Content

Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org

In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.

Test #249 on Autoscout24.com by Optimizely   Jul 17, 2019 Desktop Product

Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com

AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’ 

Test #248 on Volders.de by Alexander Krieger   Jul 16, 2019 Desktop Signup

Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.

Test #39 on Over-blog.com by Tael Pinault   Jul 02, 2019 Desktop Signup

Tael Pinault Tested Pattern #83: Progressive Fields In Test #39 On Over-blog.com

This test explored a progressive disclosure interaction in variation B. When a user started typing text into the first field, two more fields expanded into view.

Test #247 on Thomasnet.com by Julian Gaviria   Jun 13, 2019 Desktop Mobile Content

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.

Test #246 on Thomasnet.com by Julian Gaviria   Jun 12, 2019 Desktop Mobile Home & Landing

Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #245 on Kenhub.com by Niels Hapke   Jun 11, 2019 Desktop Signup

Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Test #244 on Mt.com by Vito Mediavilla   Jun 06, 2019 Desktop Product

Vito Mediavilla Tested Pattern #49: Above The Fold Call To Action In Test #244 On Mt.com

A product landing page with an image was tested against one without - raising the call to action above the fold.

Test #243 on Goodui.org by Jakub Linowski   Jun 05, 2019 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #77: Filled Or Ghost Buttons In Test #243 On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #241 on Kenhub.com by Niels Hapke   May 24, 2019 Desktop Mobile Signup

Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #240 on Thomasnet.com by Julian Gaviria   May 16, 2019 Desktop Listing

Julian Gaviria Tested Pattern #13: Centered Forms & Buttons In Test #240 On Thomasnet.com

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

Test #239 on Volders.de by Alexander Krieger   May 02, 2019 Desktop Home & Landing

Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Test #238 on Suzuki.be by Karl Gilis   May 01, 2019 Desktop Home & Landing

Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.