Pattern #65: Add More For Free Shipping

Pattern #65  Tested 1 timesTested by Herman Klein on Mar 06, 2022

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Add More For Free Shipping (Variant A) Add More For Free Shipping (Variant B)

Expected Median Effects Of B

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Progression

(1 tests)

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Leads

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Signups

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Engagement

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Sales

(1 tests)

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Revenue

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Retention

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Referrals

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ANY PRIMARY

(1 tests)

Tests

Pattern #65: Add More For Free Shipping
Was Tested by Herman Klein

Added

Isolated

Test #400 Mar 06, 2022 Test link

Find Out How It Did With 3,111 Visitors

  • Measured by visits to checkout

  • Measured by completed sales

In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.