The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #227 on Volders.de by Alexander Krieger | Mar 04, 2019 Desktop
Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de
In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.
Translation of the 3 steps from German are as follows:
- Fill out the termination
- Send termination
- Proof of termination
Test #226 on Microsoft.com by Ronny Kohavi | Feb 18, 2019 Desktop
Ronny Kohavi Tested Pattern #96: Single Focus Photos In Test #226 On Microsoft.com
Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos
Test #225 on by Devesh Khanal | Feb 17, 2019 Desktop
Devesh Khanal Tested Pattern #41: Sticky Call To Action In Test #225
Test #224 on by Alex James | Feb 11, 2019 Desktop
Alex James Tested Pattern #3: Fewer Form Fields In Test #224
This experiment reduced the search form by removing the distance field.
Test #223 on Volders.de by Alexander Krieger | Feb 01, 2019 Desktop Mobile
Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de
This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Test #222 on Thomasnet.com by Julian Gaviria | Feb 01, 2019 Desktop
Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com
In this variation, a number of social proof references were added to a signup modal.
Test #221 on Microsoft.com by Ronny Kohavi | Jan 27, 2019 Desktop
Ronny Kohavi Tested Pattern #49: Above The Fold Call To Action In Test #221 On Microsoft.com
Microsoft Store ran an experiment on the Office 365 Home product page. The treatment raised the purchase calls to action higher by removing the hero image.
Test #220 on by Alex James | Jan 18, 2019 Desktop
Alex James Tested Pattern #34: Open In A New Tab In Test #220
This experiment measured the effect of opening new listing (job applications) in a new tab, against opening them in the same window. The experiment A-B was inversed to match the pattern (in reality, the original already opened the tabs in a new window).
Test #219 on Mt.com by Vito Mediavilla | Jan 14, 2019 Desktop Mobile
Vito Mediavilla Tested Pattern #95: Product Previews In Test #219 On Mt.com
Test #218 on Yummly.com by Kimberly Cheung | Jan 14, 2019 Desktop Mobile
Kimberly Cheung Tested Pattern #94: Visible Search In Test #218 On Yummly.com
Hypothesis: Anonymous users can't use global search while on the home promo page. We believe that if we show a global search bar to anonymous users, it presents a higher converting funnel (guided search) and will increase our sign-up rates significantly.
Control (A): Logged out users don't see global search bar.
Variant (B): Logged out users see global search bar. After searching for a keyword, the signup funnel starts with a more personalized reason to continue the signup process.
Test #217 on Thomasnet.com by Julian Gaviria | Jan 03, 2019 Desktop Mobile
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #217 On Thomasnet.com
Test #216 on Support.microsoft.co... by Ronny Kohavi | Dec 21, 2018 Desktop
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #216 On Support.microsoft.co...
Microsoft ran an experiment on their Customer Satisfaction Survey at both support.microsoft.com and answers.microsoft.com (Desktop). The treatment contained two icon labels at the opposite sides of the star rating range (ex: Very Dissatisfied and Very Satisfied) - providing it with additional meaning.
Test #215 on Vivareal.com.br by Vinicius Barros Peixoto | Dec 21, 2018 Mobile
Vinicius Barros Peixoto Tested Pattern #92: Already Viewed Label In Test #215 On Vivareal.com.br
The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Test #214 on Yummly.com by Marcos Ciarrocchi | Dec 07, 2018 Mobile
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com
In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.
Test #213 on Mt.com by Vito Mediavilla | Dec 04, 2018 Desktop Mobile
Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com
In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #212 on Mt.com by Vito Mediavilla | Dec 04, 2018 Desktop Mobile
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #211 on Skype App by Ronny Kohavi | Nov 20, 2018 Mobile
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #210 on Bomgar.com by Lee Elkins | Nov 13, 2018 Desktop Mobile
Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Test #209 on Vivareal.com.br by Vinicius Barros Peixoto | Nov 12, 2018 Mobile
Vinicius Barros Peixoto Tested Pattern #34: Open In A New Tab In Test #209 On Vivareal.com.br
The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Test #208 on Thomasnet.com by Julian Gaviria | Nov 02, 2018 Desktop Mobile
Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com
In this variation, the button labels were changed from "Profile" to "View Supplier".