The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #215 on Vivareal.com.br by Vinicius Barros Peixoto | Dec 21, 2018 Mobile
Vinicius Barros Peixoto Tested Pattern #92: Already Viewed Label In Test #215 On Vivareal.com.br
The idea of this test was to add a "Viewed" label on a listing page to indicate listings which have already been viewed by users.
Test #214 on Yummly.com by Marcos Ciarrocchi | Dec 07, 2018 Mobile
Marcos Ciarrocchi Tested Pattern #91: Forced Action In Test #214 On Yummly.com
In this experiment, the highly prominent "skip" button was replaced with a less prominent text link. The copy of the skip text link also clarified the consequence of the action - losing out on personalization benefits. More so, the habitual top-right cancel icon was also removed.
Test #213 on Mt.com by Vito Mediavilla | Dec 04, 2018 Desktop Mobile
Vito Mediavilla Tested Pattern #85: Benefit Button In Test #213 On Mt.com
In this variation, a longer button label with a clearer benefit was tested against a shorter one.
Test #212 on Mt.com by Vito Mediavilla | Dec 04, 2018 Desktop Mobile
Vito Mediavilla Tested Pattern #60: Repeated Bottom Call To Action In Test #212 On Mt.com
In this experiment, a call to action was repeated at the bottom of the product page. Additional certification icons were also added for additional reassurance.
Test #211 on Skype App by Ronny Kohavi | Nov 20, 2018 Mobile
Ronny Kohavi Tested Pattern #2: Icon Labels In Test #211
Microsoft Skype ran an experiment for the mobile segment of the Skype application with a treatment having combined icons with corresponding labels. The control only showed icons.
Test #210 on Bomgar.com by Lee Elkins | Nov 13, 2018 Desktop Mobile
Lee Elkins Tested Pattern #64: Tunnel In Test #210 On Bomgar.com
In this experiment, the header navigation links were removed on a landing page in order to provide more focus to the signup form.
Test #209 on Vivareal.com.br by Vinicius Barros Peixoto | Nov 12, 2018 Mobile
Vinicius Barros Peixoto Tested Pattern #34: Open In A New Tab In Test #209 On Vivareal.com.br
The idea of this experiment was taking advantage of mobile browser behavior. When a link is open in a new tab on mobile browsers, and users hit the back button, the tab closes and users get back exactly where they were before without any new result page load.
Test #208 on Thomasnet.com by Julian Gaviria | Nov 02, 2018 Desktop Mobile
Julian Gaviria Tested Pattern #88: Action Button In Test #208 On Thomasnet.com
In this variation, the button labels were changed from "Profile" to "View Supplier".
Test #207 on Suzuki.be by Karl Gilis | Nov 01, 2018 Desktop
Karl Gilis Tested Pattern #88: Action Button In Test #207 On Suzuki.be
This test ran on the Suzuki Swift landing page. In the B variation, extra links with the following copy ‘Discover the <name of car model>’ were added for each sub product. (in Dutch: ‘Bekijk de…’).
Test #49 on Menufy.com by Aleksandr Elesev | Oct 26, 2018 Desktop Mobile
Aleksandr Elesev Tested Pattern #87: No Commitment Default In Test #49 On Menufy.com
Test #206 on Yummly.com by Kimberly Cheung | Oct 25, 2018 Desktop Mobile
Kimberly Cheung Tested Pattern #40: Blurred Product Background In Test #206 On Yummly.com
This test ran on the first step of a multiple signup funnel and only changed the background to a blurred image.
Test #205 on Msn.com by Ronny Kohavi | Oct 25, 2018 Desktop
Ronny Kohavi Tested Pattern #36: More Results In Test #205 On Msn.com
In this experiment, the carousel items were increased from 12 to 16.
Test #204 on Kenhub.com by Niels Hapke | Oct 11, 2018 Desktop Mobile
Niels Hapke Tested Pattern #85: Benefit Button In Test #204 On Kenhub.com
In the variation, the "Help" section was reworded to "How to study".
Test #6 on Runrun.it by Franklin Valadares | Sep 15, 2015 Desktop Mobile
Franklin Valadares Tested Pattern #85: Benefit Button In Test #6 On Runrun.it
Test #203 on Driving-tests.org by Andrei Zakhareuski | Oct 10, 2018 Desktop
Andrei Zakhareuski Tested Pattern #85: Benefit Button In Test #203 On Driving-tests.org
In the variation, the button label "Upgrade To Premium" was changed to one with a clearer benefit of "Pass The First Time".
Test #202 on Kenhub.com by Niels Hapke | Oct 01, 2018 Desktop Mobile
Niels Hapke Tested Pattern #13: Centered Forms & Buttons In Test #202 On Kenhub.com
In this experiment, the form layout was adjusted by shifting the side benefits further down below the form.
Test #9 on by Rick Dawson | Sep 28, 2018 Desktop Mobile
Rick Dawson Tested Pattern #83: Progressive Fields In Test #9
Test #201 on by Ben Labay | Sep 19, 2018 Desktop Mobile
Ben Labay Tested Pattern #7: Social Counts In Test #201
In this test the upsell modal had an added text box with number of people that day who took the offer. The test hypothesis was that social proof will add motivation to take an action and the offer.
Test #200 on Trydesignlab.com by Will Anderson | Sep 14, 2018 Desktop Mobile
Will Anderson Tested Pattern #52: How It Works In Test #200 On Trydesignlab.com
In this experiment, a "How It Works" content section was removed.
Test #199 on Freshegg.co.uk by Luke Hay | Sep 13, 2018 Desktop Mobile
Luke Hay Tested Pattern #77: Ghost Buttons In Test #199 On Freshegg.co.uk
In this experiment, standard (filled) buttons were tested against ghost buttons.
