The Latest A/B Tests

In this experiment, a free study guide ebook was promoted on a registration page.

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

In this experiment, the layout was condensed from a taller to a shorter one.

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

In this experiment, a different style for keyword highlighting was used.

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.

The variation added a progress bar to one of the checkout steps for a ticket ordering site.

In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.

Translation of the 3 steps from German are as follows:

1. Fill out the termination
2. Send termination
3. Proof of termination

Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos

This experiment reduced the search form by removing the distance field.

In this variation, a number of social proof references were added to a signup modal.