All Latest 538 A/B Tests
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MOST RECENT TESTS
Test #406 on Chaos.com by Velin Penev Apr 12, 2022 Desktop Mobile Product
Velin Penev Tested Pattern #112: Lower Price Frames In Test #406 On Chaos.com
In this experiment, the pricing of three software plans was consistently framed into a more comparable monthly context. Whereas the control version only showed the total prices for each plan, the variation showed both the total and monthly prices. Impact on sales was measured.
Test #405 on Learnwithhomer.com by Stanley Zuo Apr 07, 2022 Mobile Signup
Stanley Zuo Tested Pattern #119: Unselected Or Selected Defaults In Test #405 On Learnwithhomer.com
In this experiment, the annual plan was preselected instead of starting off unselected in the control. Impact on two metrics was measured: any plan and annual plan purchases.
Test #404 on Expertinstitute.com by Ardit Veliu Mar 31, 2022 Desktop Mobile Signup
Ardit Veliu Tested Pattern #97: Bigger Form Fields In Test #404 On Expertinstitute.com
In this experiment, the button width was extended to the full width of the form above. Impact on leads was measured.
Test #403 on by Jakub Linowski Mar 29, 2022 Desktop Mobile Checkout
Jakub Linowski Tested Pattern #42: Countdown Timer In Test #403
In this experiment, an urgency related message with a dynamic countdown timer was added on the final checkout screen. Impact on sales was measured.
Test #402 on Snocks.com by Melina Hess Mar 25, 2022 Mobile Product
Melina Hess Tested Pattern #103: Money Back Guarantee In Test #402 On Snocks.com
In this experiment on a product screen, a message about quality (from the founders) was reformatted to reinforce the "Anti Hole Guarantee" (in the context of socks). The founders were also made more prominent and their signature added as well. Interestingly, the actual guarantee copy (and its important detail about a 6 month product replacement) was present further down on both the control and variation.
The translation of the new copy (Google Translate) reads:
Since we founded SNOCKS, the quality and comfort of our products have always been our top priority. Why? When we both were still studying, we didn't have the money to buy new socks & underpants every 1-2 months. That's why it was clear to us from the start that we wanted to sell quality products that are also extremely comfortable. And just in case something goes wrong, we have decided to introduce an anti-hole guarantee.
Test #401 on Learnwithhomer.com by Stanley Zuo Mar 11, 2022 Desktop Home & Landing
Stanley Zuo Tested Pattern #58: Full Height False Bottom In Test #401 On Learnwithhomer.com
Here the experiment contained a layout change. Standard content components with varied heights were tested against sections with false bottoms. That is the conntent blocks in the variation took up 100% height of the viewport. This change was also applied throughout the rest of the content blocks. Impact on overall signup rates was measured.
Test #400 on by Herman Klein Mar 06, 2022 Desktop Shopping Cart
Herman Klein Tested Pattern #65: Add More For Free Shipping In Test #400
In this experiment, customers who were not yet eligible for free shipping (with cart amounts under $39) were presented with an encouraging message to add more and earn free shipping. Impact on progression to checkout and sales was measured.
Test #399 on by Jakub Linowski Feb 27, 2022 Desktop Mobile Checkout
Jakub Linowski Tested Pattern #35: Floating Labels In Test #399
In this experiment, top-aligned field labels were tested against floating labels (with labels floating inside the form field itself).
Test #398 on Adoramapix.com by Herman Klein Feb 25, 2022 Desktop Shopping Cart
Herman Klein Tested Pattern #121: Free Shipping In Test #398 On Adoramapix.com
In this experiment, customers were eligible for free shipping (with cart amounts of $39 or more) were presented with an earned free shipping message. The variation also showed the value of the earned free shipping - (for example $10). Impact on progression to checkout and sales was measured.
Test #397 on Snocks.com by Melina Hess Feb 24, 2022 Mobile Product
Melina Hess Tested Pattern #121: Free Shipping In Test #397 On Snocks.com
In this experiment a "Free Shipping & Returns" message was added just below the price information.
Test #396 on Depositphotos.com by Gleb Hodorovskiy Feb 13, 2022 Desktop Listing
Gleb Hodorovskiy Tested Pattern #124: Confirmed Selection In Test #396 On Depositphotos.com
In this experiment from Conversionrate.store, the framing of the registration message was changed from a generic account creation one to a specific image selected by the user. The experiment started on a listing page of a stock photography / illustration site. The control showed a more generic message with benefits for signing up and making the purchase. Whereas the variation repeated the actual image that customers clicked on from listing pages - establishing continuity as well as providing a reason for signing up. Impact on sales was measured.
Test #123 on Getninjas.com.br by Rodolfo Lugli Feb 11, 2022 Mobile Thank You
Rodolfo Lugli Tested Pattern #71: Personalized Next Step In Test #123 On Getninjas.com.br
In this experiment, two app download buttons were tested against a single OS personalized one. In the control, both branded App Store and Google Play buttons were shown statically. Whereas in the variation a single download (stylized consistently with site wide button styles) button was shown depending on the user's operating system. Impact on application download was measured.
Test #395 on by Jakub Linowski Jan 31, 2022 Desktop Mobile Product
Jakub Linowski Tested Pattern #52: How It Works In Test #395
In this experiment, a How It Works section was appended on a product detail page just above product reviews.
Test #394 on Chaos.com by Velin Penev Jan 29, 2022 Desktop Product
Velin Penev Tested Pattern #113: More Or Fewer Plans In Test #394 On Chaos.com
In this experiment, a two plan pricing plan (standalone product with a higher collection set) was tested against a single plan one (only a collection set). Impact on clicks and total sales was measured.
Test #5 on Busyteacher.org by Andrei Zakhareuski Jan 23, 2022 Desktop Mobile Product
Andrei Zakhareuski Tested Pattern #21: What It's Worth In Test #5 On Busyteacher.org
The variation included a simple extention of the headline to include the full dollar worth of a discounted bundle deal.
Test #122 on Designlab.com by Daniel Shapiro Jan 22, 2022 Desktop Mobile Product
Daniel Shapiro Tested Pattern #30: Authentic Photos In Test #122 On Designlab.com
In this experiment for an online design course, the variation had an extra section with student work previews. The previews were not clickable but were added just below the fold. Impact on leads was measured by potential students requesting a syllabus through an online form throughout the long landing page.
Test #393 on Snocks.com by Melina Hess Jan 19, 2022 Mobile Shopping Cart
Melina Hess Tested Pattern #1: Remove Coupon Fields In Test #393 On Snocks.com
This experiment replaced a visible coupon field with a dynamic text link that would initially hide the form field. Only after clicking the text link would the coupon form field appear. The translation from German is "Do you have a coupon code? Click here to apply". Impact on completed transactions was measured.
Test #392 on by Jakub Linowski Dec 31, 2021 Desktop Mobile Product
Jakub Linowski Tested Pattern #122: Zigzag Layout In Test #392
In this experiment, paragraph style copy was reorganized into a zig zag layout with key sections being reinforiced with copy-as-image statements. Impact on adds-to-cart and sales was measured.
Test #391 on Backstage.com by Stanley Zuo Dec 30, 2021 Desktop Mobile Listing
Stanley Zuo Tested Pattern #82: Onboarding Callouts In Test #391 On Backstage.com
This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Test #390 on Snocks.com by Melina Hess Dec 21, 2021 Desktop Mobile Checkout
Melina Hess Tested Pattern #106: Back Buttons In Test #390 On Snocks.com
In this experiment, the variation has a "Back To Shopping Cart" link right underneath the checkout button. Impact on sales was measured.