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MOST RECENT TESTS

Test #347 on by Jakub Linowski   Apr 07, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

Test #104 on 3dhubs.com by Rob Draaijer   Mar 31, 2021 Desktop Listing

Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

Test #346 on by Stanley Zuo   Mar 30, 2021 Desktop Mobile Home & Landing

Stanley Zuo Tested Pattern #117: Company Logos In Test #346

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

Test #345 on Getninjas.com.br by Rodolfo Lugli   Mar 29, 2021 Desktop Home & Landing

Rodolfo Lugli Tested Pattern #9: Multiple Steps In Test #345 On Getninjas.com.br

In this experiment, a single long form was broken into at least 3 steps. 

Test #343 on Snocks.com by Samuel Hess   Mar 12, 2021 Desktop Mobile Product

Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Test #344 on by Jakub Linowski   Mar 11, 2021 Desktop Checkout

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344

Three common delivery questions were answered at the bottom of a checkout page. 

Test #86 on Vivareal.com.br by Rodrigo Maués   Feb 28, 2021 Mobile Desktop Product

Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

Test #342 on Backstage.com by Stanley Zuo   Feb 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com

In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".

Test #340 on by Jakub Linowski   Feb 25, 2021 Desktop Checkout

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.

Test #341 on by Alex James   Feb 25, 2021 Desktop Mobile Signup

Alex James Tested Pattern #35: Floating Labels In Test #341

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

Test #339 on Expertinstitute.com by Ardit Veliu   Feb 23, 2021 Desktop Home & Landing

Ardit Veliu Tested Pattern #33: Example Situations In Test #339 On Expertinstitute.com

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

Test #338 on Umbraco.com by Lars Skjold Iversen   Jan 29, 2021 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

Test #336 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

Test #337 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

Test #335 on by Jakub Linowski   Jan 27, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #32: Condensed List In Test #335

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

Test #334 on Thomasnet.com by Kyle Phillips   Jan 25, 2021 Desktop Mobile Global

Kyle Phillips Tested Pattern #2: Icon Labels In Test #334 On Thomasnet.com

This experiment measured the impact of adding text labels to three icon-only nav items. 

Test #333 on Expertinstitute.com by Ardit Veliu   Dec 31, 2020 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

Test #331 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #121: Free Shipping In Test #331

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #332 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #121: Free Shipping In Test #332

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #330 on Backstage.com by Stanley Zuo   Dec 29, 2020 Desktop Content

Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.