The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #273 on Elevate App by Jesse Germinario | Dec 19, 2019 Mobile

Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273

This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.

Test #272 on Backstage.com by Stanley Zuo | Dec 03, 2019 Desktop

Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #272 On Backstage.com

In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.

Test #271 on Analytics-toolkit.co... by Georgi Z. Georgiev | Nov 24, 2019 Desktop Mobile

Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...

In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com

Test #270 on Dentalplans.com by J.R. Hernandez | Nov 19, 2019 Desktop

J.R. Hernandez Tested Pattern #37: List Vs. Grid View In Test #270 On Dentalplans.com

In this experiment, a list view was tested against a grid view.

Test #269 on Thomasnet.com by Julian Gaviria | Nov 15, 2019 Desktop

Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com

In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.

Test #268 on Backstage.com by Stanley Zuo | Nov 08, 2019 Mobile

Stanley Zuo Tested Pattern #14: Exposed Menu Options In Test #268 On Backstage.com

The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options. 

Test #267 on Backstage.com by Stanley Zuo | Nov 05, 2019 Mobile

Stanley Zuo Tested Pattern #99: Progress Bar In Test #267 On Backstage.com

A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.

Test #266 on by Someone | Oct 25, 2019 Desktop Mobile

Someone Tested Pattern #4: Testimonials In Test #266

In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).

Test #265 on Poll-app.com by Pierre Olivier Martel | Oct 17, 2019 Desktop Mobile

Pierre Olivier Martel Tested Pattern #112: Lower Price Frames In Test #265 On Poll-app.com

In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years. 

Test #264 on Kenhub.com by Niels Hapke | Oct 05, 2019 Desktop Mobile

Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #264 On Kenhub.com

In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.

Test #263 on Goodui.org by Jakub Linowski | Oct 04, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org

In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".

Test #262 on Thomasnet.com by Julian Gaviria | Oct 03, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #32: Condensed List In Test #262 On Thomasnet.com

In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.

Test #105 on Inktweb.nl by | Sep 23, 2019 Desktop Mobile

Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl

In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".

Test #261 on Valkexclusief.nl by Online Dialogue | Sep 20, 2019 Desktop

Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."

Test #260 on Valkexclusief.nl by Online Dialogue | Sep 16, 2019 Desktop

Online Dialogue Tested Pattern #45: Benefit Bar In Test #260 On Valkexclusief.nl

In this experiment on Valk Exclusief's web site, a transparent overview of the benefits for booking hotels was shown. The copy translates to: "Why should you book here? - 5€ Loyalty Discount - Best Price Guarantee - Discount On Packages - No Reservation Costs. Valk is a 150 year hotel chain in the Netherlands.

Test #258 on Thomasnet.com by Julian Gaviria | Sep 12, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #110: Optional Field Labels In Test #258 On Thomasnet.com

In this variation an optional field label was added.

Test #257 on Thomasnet.com by Julian Gaviria | Sep 09, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #257 On Thomasnet.com

In this followup experiment, field labels without and with a marked asterisk were tested.

Test #256 on by Alex James | Aug 23, 2019 Desktop Mobile

Alex James Tested Pattern #109: Required Field Labels In Test #256

The original had no fields marked as required. The variant had all fields marked as required with an asterisk (and a reference note).

Test #255 on Thomasnet.com by Julian Gaviria | Aug 22, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #109: Required Field Labels In Test #255 On Thomasnet.com

In this experiment, field labels without and with a marked asterisk were tested.