All Latest 415 A/B Tests

In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.

This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.

In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.

In this experiment, a single long form was broken into at least 3 steps. 

In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.

Three common delivery questions were answered at the bottom of a checkout page. 

In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.

In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

This experiment measured the impact of adding text labels to three icon-only nav items. 

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.