The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #293 on Backstage.com by Stanley Zuo | Apr 14, 2020 Desktop Mobile
Stanley Zuo Tested Pattern #114: Less Or More Visible Prices In Test #293 On Backstage.com
In this experiment on a casting call site, pricing information was shown beside the application button. This change shows the effect of setting a price expectation and being more clear that the application process is not free.
Test #292 on Backstage.com by Stanley Zuo | Apr 13, 2020 Desktop Mobile
Stanley Zuo Tested Pattern #24: Visible Availability In Test #292 On Backstage.com
The core hypothesis of this experiment was that by showing clear availabiltiy (in green text) beside each casting call, more users would apply and become premium members. The experiment reports on two metrics: application starts (the first progression metric), and premium membership sales (merasured a few steps further in the funnel).
Test #291 on Elevate App by Jesse Germinario | Mar 30, 2020 Mobile
Jesse Germinario Tested Pattern #91: Forced Action In Test #291
This experiment was ran on the initial onboarding screens of the Elevate App - right after installing and launching the app for the first time. The change was the removal of subtle "skip" links that fast tracked users to the signup/login screen (Get Started). Hence in the variation, all users had to scroll through the 4 introductory messages before being asked to create an account.
Test #290 on Prepagent.com by Arthur Sparks | Mar 23, 2020 Desktop
Arthur Sparks Tested Pattern #14: Exposed Menu Options In Test #290 On Prepagent.com
In this experiment, a simple pulldown menu (for US state selection) was replaced with all state options shown as selectable buttons. The states were also abbreviated.
Test #289 on Prepagent.com by Arthur Sparks | Mar 23, 2020 Desktop
Arthur Sparks Tested Pattern #17: Expensive First In Test #289 On Prepagent.com
In this experiment, the order of pricing plans was rearranged as to show the most expensive one first.
Test #288 on Kenhub.com by Niels Hapke | Mar 05, 2020 Desktop Mobile
Niels Hapke Tested Pattern #117: Company Logos In Test #288 On Kenhub.com
In this experiment, customer logos (of universities attended by students using Kenhub) were placed on a homepage. The experiment tested for the effect on registration visits, and premium subscription starts.
Test #287 on Goodui.org by Jakub Linowski | Mar 04, 2020 Desktop Mobile
Jakub Linowski Tested Pattern #117: Company Logos In Test #287 On Goodui.org
In this experiment, a handful of customers and contributors from GoodUI were added on a pricing page to test the effect on sales.
Test #286 on Volders.de by Alexander Krieger | Feb 28, 2020 Desktop Mobile
Alexander Krieger Tested Pattern #9: Multiple Steps In Test #286 On Volders.de
In this experiment, a long contract cancellation landing page (control) was broken down into 4 steps with 1 final summary step (variation).
Test #285 on Ibood.com by Lukas Jorissen | Feb 27, 2020 Desktop
Lukas Jorissen Tested Pattern #7: Social Counts In Test #285 On Ibood.com
In this experiment, realtime social proof information has been added below an add-to-cart button. The variation shows how many users that have viewed, or placed a product into their basket. Translated to "4 visitors have this product in their shopping cart."
Test #284 on Thomasnet.com by Julian Gaviria | Feb 19, 2020 Desktop Mobile
Julian Gaviria Tested Pattern #78: Structured Information In Test #284 On Thomasnet.com
In this experiment, structured data tags were displayed on a listing page to help potential buyers make better decisions. The additional information about the listed companies included: annual revenue, employee count, and year of establishment.
Test #283 on Kenhub.com by Niels Hapke | Feb 08, 2020 Desktop Mobile
Niels Hapke Tested Pattern #42: Countdown Timer In Test #283 On Kenhub.com
In this experiment, registered trial users were shown a 65 minute counter on multiple pages (dashboard, listing, quiz, articles) encouraging them to get a full subscription and study all content. Both A and B experiences offered the same limited content for trial users. After the 65 minutes came to an end, the B variation showed an additional "Go Premium" button on all pages, but continued to offer the same limited content.
Test #282 on Thomasnet.com by Julian Gaviria | Feb 07, 2020 Desktop Mobile
Julian Gaviria Tested Pattern #51: Shortcut Buttons In Test #282 On Thomasnet.com
In this experiment, a contact button was added to a listing / search results page to make it faster to contact a company. This same button was also visible on the company detail page.
Test #281 on Backstage.com by Stanley Zuo | Jan 31, 2020 Desktop
Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #281 On Backstage.com
In this experiment, multiple view detail links for a listing tile were turned into higher contrast buttons.
Test #280 on Volders.de by Alexander Krieger | Jan 24, 2020 Desktop Mobile
Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #280 On Volders.de
In this experiment on a contract cancellation funnel, one field was removed - a secondary contract ID. The control and variation both had a primary "customer ID" with which to identify and cancel someone's contract with.
Test #279 on Umbraco.com by Lars Skjold Iversen | Jan 16, 2020 Desktop Mobile
Lars Skjold Iversen Tested Pattern #79: Single Or Multiple Search Triggers In Test #279 On Umbraco.com
In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.
Test #278 on by Someone | Jan 15, 2020 Mobile
Someone Tested Pattern #64: Tunnel In Test #278
In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.
Test #277 on Prepagent.com by Arthur Sparks | Jan 03, 2020 Desktop
Arthur Sparks Tested Pattern #115: Pricing Comparison Table In Test #277 On Prepagent.com
In this experiment, side-by-side plan features were aligned and changed to a comparison table with checkmarks for easier comparison.
Test #276 on Umbraco.com by Lars Skjold Iversen | Dec 31, 2019 Desktop Mobile
Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com
In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").
Test #275 on Prepagent.com by Arthur Sparks | Dec 31, 2019 Desktop
Arthur Sparks Tested Pattern #114: Less Or More Visible Prices In Test #275 On Prepagent.com
In this experiment, all three prices of each plan were shifted higher for greater visibility.
Test #274 on by Someone | Dec 16, 2019 Desktop Mobile
Someone Tested Pattern #1: Remove Coupon Fields In Test #274
In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.