The Latest A/B Tests


These are the amazing companies we work with that are actively sharing quality a/b test results.


MOST RECENT TESTS

Test #249 on Autoscout24.com by Optimizely | Jul 17, 2019

Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com

AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’ 

Test #248 on Volders.de by Alexander Krieger | Jul 16, 2019

Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de

In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.

Test #247 on Thomasnet.com by Julian Gaviria | Jun 13, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com

In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.

Test #246 on Thomasnet.com by Julian Gaviria | Jun 12, 2019 Desktop Mobile

Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com

In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.

Test #245 on Kenhub.com by Niels Hapke | Jun 11, 2019 Desktop

Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com

In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.

Test #244 on Mt.com by Vito Mediavilla | Jun 06, 2019 Desktop

Vito Mediavilla Tested Pattern #49: Above The Fold Call To Action In Test #244 On Mt.com

A product landing page with an image was tested against one without - raising the call to action above the fold.

Test #243 on Goodui.org by Jakub Linowski | Jun 05, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #77: Ghost Buttons In Test #243 On Goodui.org

In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)

Test #241 on Kenhub.com by Niels Hapke | May 24, 2019 Desktop Mobile

Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com

In this experiment, a free study guide ebook was promoted on a registration page.

Test #240 on Thomasnet.com by Julian Gaviria | May 16, 2019 Desktop

Julian Gaviria Tested Pattern #13: Centered Forms & Buttons In Test #240 On Thomasnet.com

In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)

Test #239 on Volders.de by Alexander Krieger | May 02, 2019 Desktop

Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de

A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).

Test #238 on Suzuki.be by Karl Gilis | May 01, 2019

Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be

In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.

Test #236 on by Alex James | Apr 04, 2019 Desktop

Alex James Tested Pattern #9: Multiple Steps In Test #236

In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.

Test #233 on Annonce.cz by Ondřej Ilinčev | Apr 01, 2019 Desktop

Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz

In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email. 

 

Test #232 on Yoast.com by Sjardo Janssen | Mar 15, 2019 Desktop Mobile

Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com

In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!

Test #230 on Goodui.org by Jakub Linowski | Mar 09, 2019 Desktop Mobile

Jakub Linowski Tested Pattern #56: Hover Button In Test #230 On Goodui.org

In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.