The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #279 on Umbraco.com by Lars Skjold Iversen | Jan 16, 2020 Desktop Mobile
Lars Skjold Iversen Tested Pattern #79: Mixed Search Cues In Test #279 On Umbraco.com
In this experiment, 3 additional course links with descriptions were added to the homepage. The idea was to increase course sales aside of the Saas subscription signups.
Test #278 on by Someone | Jan 15, 2020 Mobile
Someone Tested Pattern #64: Tunnel In Test #278
In this experiment, multiple elemenets were removed from the bottom of the cart page. This was done to see if they were potential distractions that hindered the purchase process. The elements included such things as: Order details (visible on other pages), large product photo, a "what you receive" section with selling points, more reassurances, and a newsletter subscribe box.
Test #277 on Prepagent.com by Arthur Sparks | Jan 03, 2020 Desktop
Arthur Sparks Tested Pattern #115: Pricing Comparison Table In Test #277 On Prepagent.com
In this experiment, side-by-side plan features were aligned and changed to a comparison table with checkmarks for easier comparison.
Test #276 on Umbraco.com by Lars Skjold Iversen | Dec 31, 2019 Desktop Mobile
Lars Skjold Iversen Tested Pattern #111: Field Explanations In Test #276 On Umbraco.com
In this experiment, the idea was to move away from copy that was focusing on the needs of the company ("we need your email") towards copy that hinted at a customer benefit ("create your trial").
Test #275 on Prepagent.com by Arthur Sparks | Dec 31, 2019 Desktop
Arthur Sparks Tested Pattern #114: Less Or More Visible Prices In Test #275 On Prepagent.com
In this experiment, all three prices of each plan were shifted higher for greater visibility.
Test #274 on by Someone | Dec 16, 2019 Desktop Mobile
Someone Tested Pattern #1: Remove Coupon Fields In Test #274
In this experiment, a fully visible coupon field (A) was made less visible by turning it into a default collaped link (B). Clicking on the link caused the coupon field to appear.
Test #273 on Elevate App by Jesse Germinario | Dec 19, 2019 Mobile
Jesse Germinario Tested Pattern #9: Multiple Steps In Test #273
This experiment tests the impact of a different paywall screen on iOS. The current control paywall screen for 100% of iOS users was the animated pro screen. In this screen, users see an animation that gives shows glimpses of several Elevate games in action, as well as a bulleted list of key selling points for Pro. The proposed change (variant B) features a swipeable carousel of pages where each page has an image and some accompanying text explaining a different benefit of subscribing to Pro. The hypothesis is that we can lift conversion by showing users the alternate swiping paywall screen.
Test #272 on Backstage.com by Stanley Zuo | Dec 03, 2019 Desktop
Stanley Zuo Tested Pattern #113: More Or Fewer Plans In Test #272 On Backstage.com
In this experiment, the three pricing plans were condensed into a single recommended plan (annual), with a secondary option to choose the monthly plan.
Test #271 on Analytics-toolkit.co... by Georgi Z. Georgiev | Nov 24, 2019 Desktop Mobile
Georgi Z. Georgiev Tested Pattern #4: Testimonials In Test #271 On Analytics-toolkit.co...
In this experiment, the test variant showed 2 testimonials on the user registration / free trial registration page at Analytics-Toolkit.com
Test #270 on Dentalplans.com by J.R. Hernandez | Nov 19, 2019 Desktop
J.R. Hernandez Tested Pattern #37: List Vs. Grid View In Test #270 On Dentalplans.com
In this experiment, a list view was tested against a grid view.
Test #269 on Thomasnet.com by Julian Gaviria | Nov 15, 2019 Desktop
Julian Gaviria Tested Pattern #14: Exposed Menu Options In Test #269 On Thomasnet.com
In this experiment, the variation exposed 6 of the options from the pulldown menu as tabs.
Test #268 on Backstage.com by Stanley Zuo | Nov 08, 2019 Mobile
Stanley Zuo Tested Pattern #14: Exposed Menu Options In Test #268 On Backstage.com
The change in this experiment was an exposed SEO panel (B) with a number of clickable filter options.
Test #267 on Backstage.com by Stanley Zuo | Nov 05, 2019 Mobile
Stanley Zuo Tested Pattern #99: Progress Bar In Test #267 On Backstage.com
A "Step X of 4" progress bar was tested against a fully visible one that was also clickable.
Test #266 on by Someone | Oct 25, 2019 Desktop Mobile
Someone Tested Pattern #4: Testimonials In Test #266
In this experiment, a product page showed customer reviews at the bottom of the page (B) instead of hiding them under a tab (A).
Test #265 on Poll-app.com by Pierre Olivier Martel | Oct 17, 2019 Desktop Mobile
Pierre Olivier Martel Tested Pattern #112: Lower Price Frames In Test #265 On Poll-app.com
In this experiment, the $69 payment was explained as $6 per month over 1 year, and the $89 was explained as $4 per month over 2 years.
Test #264 on Kenhub.com by Niels Hapke | Oct 05, 2019 Desktop Mobile
Niels Hapke Tested Pattern #41: Sticky Call To Action In Test #264 On Kenhub.com
In this experiment users saw a sticky bar advertising the benefits of a Premium account across the bottom of the website, wherever they navigate. The sticky call to action appeared with a 4 second delay and was floating.
Test #263 on Goodui.org by Jakub Linowski | Oct 04, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #22: Empowering Headline In Test #263 On Goodui.org
In this experiment a different headline was tested. "Reach Higher Conversions Faster" vs. "Learn From What We Try And Test".
Test #262 on Thomasnet.com by Julian Gaviria | Oct 03, 2019 Desktop Mobile
Julian Gaviria Tested Pattern #32: Condensed List In Test #262 On Thomasnet.com
In this experiment, the B version condensed the company listings. This was done by showing less of the description and introducing a "more" and "less" dynamic links that would expand and collapse the description.
Tested Pattern #111: Field Explanations In Test #105 On Inktweb.nl
In this experiment, onhover tooltip explanations were added to selected fields (Firstname, Lastname, Phone, Email and Password). One translation example of the Firstname tooltip was the following "Enter your first name (or letter) so that we can address you in a more personal way".
Test #261 on Valkexclusief.nl by Online Dialogue | Sep 20, 2019 Desktop
Online Dialogue Tested Pattern #111: Field Explanations In Test #261 On Valkexclusief.nl
In this experiment on Valk Exclusief's web site, a reason was provided for why the e-mail address is being collected. Google translation of the added text is as follows: "If your e-mail address is not yet known to us, we will ask you to add some missing information. Then you immediately benefit from our benefits such as the ValkLoyal savings program."