All Latest 539 A/B Tests

In this experiment, a "save 50%" badge was replaced with a "most popular" one with the intent of encouraging more users to select the higher priced plan. Impact on total and annual trial starts was measured.

Does a "Bestseller" badge increase sales? This experiment tested exactly this by adding a visible badge on a juice cleansing product detail page.

In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:

A) Headline: "Reset your body with a juice cleanse"

B) Headline: "The juice cleanse with a scientific basis" 

B) Listed out specific vitamins and supplements.

B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science" 

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.

In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.

In this experiment, selling points and benefits of a subscription were placed as bullets at the top of a checkout page. The benefits highlighted things such as: unlimited applications, access to vetted jobs and the ability to cancel anytime. Impact on sales was measured.

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured. 

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured. 

In this experiment, an offers page was shifted all the way down inside an expanded mobile navigation. The control showed it at the very top. The variation showed it at the bottom. (Note that  the screen shot shows an already scrolled navigation - in the initial view, users would not be able to see the discount page right away, as it required some scrolling). Impact on overall sales was measured.

In this experiment, product color swatches were replaced with real product photos. Whereas the control showed the colors as more abstract circles. Impact on sales was measured.

The GrowthRock team ran an experiment on one of their client's product detail pages. Instead of using a scrollbar (for mulitple images), clickable product photo thumbnails were used instead. Impact on sales was measured.

Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.

In this experiment, 9 Twitter card style testimonials were appended onto the homepage of Rollbar. These were image / screenshots recreations without links to the actual tweets.

In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.

This test appeared at the bottom of a longer homepage with additional product listings above.

In this experiment, a video testimonial was added mid page onto a signup / lead form page.

In this experiment, three video testimonials were added mid page onto a signup / lead form page.

In this experiment, a password field was removed from a signup / account creation step. Instead of asking for a password, users received an email with an auto-generated password. This experiment ran on mobile and impact on sales (post-signup) was measured.

In this homepage experiment a number of changes were introduced - with perhaps the most prominent one being the replacement of a video component with customer review badges. Additional copy changes included reinforcement of the latest version number (v11) throughout the page, as well as a dedicated (v11) section in the middle of the page. Impact on demo signups was measured.

In this experiment, a right side form shifted in position to the left. Impact on leads was measured.