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MOST RECENT TESTS

Test #485 on Livefresh.de by Pascal Dietz   Jul 27, 2023 Mobile Product

Pascal Dietz Tested Pattern #131: Authority In Test #485 On Livefresh.de

In this experiment a juice cleanse product (developed by Dr. Ulrike Fischer) was supported with statements and visuals to reinforce her as a doctor and an authority figure. The control only referenced the product itself. Google translations include:

A) Headline: "Reset your body with a juice cleanse"

B) Headline: "The juice cleanse with a scientific basis" 

B) Listed out specific vitamins and supplements.

B) Added Subheadline: "Developed by Dr. Ulrike Fischer, who holds a doctorate in nutritional science" 

Test #484 on Snocks.com by Melina Hess   Jul 21, 2023 Desktop Mobile Product

Melina Hess Tested Pattern #80: Persistent Filters In Test #484 On Snocks.com

In this experiment, the variation remembered and prefilled user's size choices for the duration of the session. The control version always started with a fixed product size value (ex: XS). The variation prefilled them between products or screen refreshes. Impact on sales was measured.

Test #483 on Menufy.com by Aleksandr Elesev   Jul 17, 2023 Desktop Checkout

Aleksandr Elesev Tested Pattern #124: Confirmed Selection In Test #483 On Menufy.com

In this experiment, a thanking confirmation message was appended at the top of the checkout screen of a local food delivery service. Impact on completed transactions was measured.

Test #481 on Backstage.com by Stanley Zuo   Jul 14, 2023 Desktop Mobile Checkout

Stanley Zuo Tested Pattern #15: Bulleted Reassurances In Test #481 On Backstage.com

In this experiment, selling points and benefits of a subscription were placed as bullets at the top of a checkout page. The benefits highlighted things such as: unlimited applications, access to vetted jobs and the ability to cancel anytime. Impact on sales was measured.

Test #482 on by Jakub Linowski   Jul 13, 2023 Desktop Mobile Checkout

Jakub Linowski Tested Pattern #124: Confirmed Selection In Test #482

In this experiment, the choice of adding a product to cart was confirmed with a further positive message in the header of the next step (on the add to cart page). Once users left the product detail page, instead of simply stating the product name, the title was rephrased as "Product [X] Makes a Great Gift. They'll Love It!". I view this as a higher "intensity" experiment, given that the add-to-cart page was in some way already confirming the choice. Impact on sales was measured.

Test #480 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #480 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. The lowest plan only had one benefit, whereas the highest plan had 3. Impact on transactions was measured. 

Test #479 on Aboalarm.de by Daria Kurchinskaia   Jun 15, 2023 Desktop Mobile Checkout

Daria Kurchinskaia Tested Pattern #15: Bulleted Reassurances In Test #479 On Aboalarm.de

In this experiment, a list of benefits were shown for each of the 3 plans on the last step of a contract cancelation service. Benefit items not included in the lower plans were also shown with grayed out styles (and an "x"). Clearly the higher paid plan had all the benefits listed. Impact on transactions was measured. 

Test #478 on Estilomma.com by José Álvarez   Jun 14, 2023 Mobile Global

José Álvarez Tested Pattern #130: Visible Or Hidden Offer Pages In Test #478 On Estilomma.com

In this experiment, an offers page was shifted all the way down inside an expanded mobile navigation. The control showed it at the very top. The variation showed it at the bottom. (Note that  the screen shot shows an already scrolled navigation - in the initial view, users would not be able to see the discount page right away, as it required some scrolling). Impact on overall sales was measured.

Test #477 on Snocks.com by Melina Hess   Jun 09, 2023 Mobile Desktop Product

Melina Hess Tested Pattern #95: Clickable Product Previews In Test #477 On Snocks.com

In this experiment, product color swatches were replaced with real product photos. Whereas the control showed the colors as more abstract circles. Impact on sales was measured.

Test #476 on by Devesh Khanal   Jun 08, 2023 Mobile Product

Devesh Khanal Tested Pattern #95: Clickable Product Previews In Test #476

The GrowthRock team ran an experiment on one of their client's product detail pages. Instead of using a scrollbar (for mulitple images), clickable product photo thumbnails were used instead. Impact on sales was measured.

Test #475 on Online.metro-cc.ru by Andrey Andreev   Jun 07, 2023 Desktop Mobile Listing

Andrey Andreev Tested Pattern #36: Fewer Or More Results In Test #475 On Online.metro-cc.ru

Are more (popular) product results better than none at all? In this experiment, popular products were shown during an empty search result. Impact on sales was measured.

Test #474 on Rollbar.com by Mike Smith   May 27, 2023 Desktop Mobile Home & Landing

Mike Smith Tested Pattern #4: Testimonials In Test #474 On Rollbar.com

In this experiment, 9 Twitter card style testimonials were appended onto the homepage of Rollbar. These were image / screenshots recreations without links to the actual tweets.

Test #473 on by Jakub Linowski   May 26, 2023 Desktop Home & Landing

Jakub Linowski Tested Pattern #19: Benefit Testimonials In Test #473

In this experiment, very short form testimonials (with a reference to over 3 million customers) were replaced with 3 more elaborate ones. These elaborate or benefit testimonials contained: highlighted statements, star reviews, emphasized location, tag summaries and photos of the purchased product. The control also contained a 3 testimonial carousel interaction.

This test appeared at the bottom of a longer homepage with additional product listings above.

Test #471 on Expertinstitute.com by Ardit Veliu   May 25, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #48: Video Testimonials In Test #471 On Expertinstitute.com

In this experiment, a video testimonial was added mid page onto a signup / lead form page.

Test #472 on Expertinstitute.com by Ardit Veliu   May 25, 2023 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #48: Video Testimonials In Test #472 On Expertinstitute.com

In this experiment, three video testimonials were added mid page onto a signup / lead form page.

Test #470 on Formelskin.de by Alexander Krieger   May 12, 2023 Mobile Signup

Alexander Krieger Tested Pattern #3: Fewer Form Fields In Test #470 On Formelskin.de

In this experiment, a password field was removed from a signup / account creation step. Instead of asking for a password, users received an email with an auto-generated password. This experiment ran on mobile and impact on sales (post-signup) was measured.

Test #468 on Umbraco.com by Lars Skjold Iversen   Apr 28, 2023 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #6: Customer Star Ratings In Test #468 On Umbraco.com

In this homepage experiment a number of changes were introduced - with perhaps the most prominent one being the replacement of a video component with customer review badges. Additional copy changes included reinforcement of the latest version number (v11) throughout the page, as well as a dedicated (v11) section in the middle of the page. Impact on demo signups was measured.

Test #469 on by Ardit Veliu   Apr 28, 2023 Desktop Signup

Ardit Veliu Tested Pattern #129: Right Or Left Aligned Forms In Test #469

In this experiment, a right side form shifted in position to the left. Impact on leads was measured.

Test #467 on by Jakub Linowski   Apr 27, 2023 Desktop Mobile Product

Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #467

In this experiment, an FAQ section was added near the bottom of a long product page. The reviews were collapsed by default, but expandable upon clicking. Impact on adds-to-cart and sales was measured.

Test #466 on Volders.de by Daria Kurchinskaia   Apr 26, 2023 Desktop Signup

Daria Kurchinskaia Tested Pattern #4: Testimonials In Test #466 On Volders.de

In this experiment, a social proof popups were added to the signup / funnel pages for a contract cancellation service. The added social testimonials appeared as other customers used the service, anywhere except on the final checkout page. Additionaly, the interval at which these messaged appeared was 60 seconds, and they were shown for 10s. The messages translated to "[Name] had recently canncelled a contract with [Company], in the last 38 minutes". Impact on sales was measured.