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Test #342 on Backstage.com by Stanley Zuo   Feb 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com

In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".

Test #340 on by Jakub Linowski   Feb 25, 2021 Desktop Checkout

Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340

In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.

Test #341 on by Alex James   Feb 25, 2021 Desktop Mobile Signup

Alex James Tested Pattern #35: Floating Labels In Test #341

This experiment shows a comparison between floating-field labels vs top-aligned labels. In the control, the form labels first appeared inline and as users would begin typing, they floated to the top of the field. The variation had fixed field labels above the form fields at all times. Impact on signups was measured.

Test #339 on Expertinstitute.com by Ardit Veliu   Feb 23, 2021 Desktop Home & Landing

Ardit Veliu Tested Pattern #33: Example Situations In Test #339 On Expertinstitute.com

In this experiment, a number of use cases examples were added to illustrate the situations in which experts could help. 

Test #338 on Umbraco.com by Lars Skjold Iversen   Jan 29, 2021 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com

In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.

Test #336 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users). 

Test #337 on Backstage.com by Stanley Zuo   Jan 28, 2021 Desktop Mobile Listing

Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com

In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner. 

Test #335 on by Jakub Linowski   Jan 27, 2021 Desktop Mobile Home & Landing

Jakub Linowski Tested Pattern #32: Condensed List In Test #335

The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.

Test #334 on Thomasnet.com by Kyle Phillips   Jan 25, 2021 Desktop Mobile Global

Kyle Phillips Tested Pattern #2: Icon Labels In Test #334 On Thomasnet.com

This experiment measured the impact of adding text labels to three icon-only nav items. 

Test #333 on Expertinstitute.com by Ardit Veliu   Dec 31, 2020 Desktop Mobile Home & Landing

Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com

In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.

Test #331 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #121: Free Shipping In Test #331

In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #332 on by Jakub Linowski   Dec 30, 2020 Desktop Mobile Product

Jakub Linowski Tested Pattern #121: Free Shipping In Test #332

In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.

Test #330 on Backstage.com by Stanley Zuo   Dec 29, 2020 Desktop Content

Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com

In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.

Test #329 on Snocks.com by Samuel Hess   Dec 23, 2020 Mobile Home & Landing

Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com

In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.

Test #328 on Umbraco.com by Lars Skjold Iversen   Dec 21, 2020 Desktop Mobile Home & Landing

Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com

In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.

Test #98 on 3dhubs.com by Rob Draaijer   Nov 30, 2020 Desktop Mobile Listing

Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com

In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).

Test #10 on Tradegecko.com by Syed AtiF Husain   Nov 30, 2020 Desktop Home & Landing

Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com

In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.

Test #327 on Backstage.com by Stanley Zuo   Nov 26, 2020 Desktop Signup

Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com

In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.

Test #326 on Thomasnet.com by Kyle Phillips   Nov 25, 2020 Desktop Mobile Content

Kyle Phillips Tested Pattern #41: Sticky Call To Action In Test #326 On Thomasnet.com

In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.

Test #325 on Snocks.com by Samuel Hess   Nov 24, 2020 Desktop Global

Samuel Hess Tested Pattern #45: Benefit Bar In Test #325 On Snocks.com

In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".