All Latest 424 A/B Tests
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MOST RECENT TESTS
Lars Skjold Iversen Tested Pattern #63: Trust Seals In Test #338 On Umbraco.com
In this experiment, the variation added three G2 badges or awards. The intent was to measure the impact of this change on signups for Umbraco.
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #336 On Backstage.com
In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). This variation enabled users with a shortcut action to apply for roles one step earlier (and start membership flows for new users).
Stanley Zuo Tested Pattern #51: Shortcut Buttons In Test #337 On Backstage.com
In this experiment, a listing page was expanded to show two actions (apply and view details) instead of a single one (view details only). In the variant, the "view detail" links were replaced with "apply links" starting a job application (and membership flows) sooner.
Jakub Linowski Tested Pattern #32: Condensed List In Test #335
The variation here has more condensed product tiles being shown on a homepage. Two pieces of information were removed: product descriptions and past selections. Impact on product page visits and total sales was measured.
Kyle Phillips Tested Pattern #2: Icon Labels In Test #334 On Thomasnet.com
This experiment measured the impact of adding text labels to three icon-only nav items.
Ardit Veliu Tested Pattern #11: Gradual Reassurance In Test #333 On Expertinstitute.com
In this experiment, the variation broke up a lead form into two parts. In the first step users were asked for their state followed by a standard contact form on a second step. All of the states were shown as selectable options. In the control version, the landing page only showed a button which lead to the full form. The experiment measured impact on lead form submissions.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #331
In this little experiment, an extra "Free Shipping" message was added on a product page. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Jakub Linowski Tested Pattern #121: Free Shipping In Test #332
In this experiment, an extra "Free Shipping" message was added on a product page - at the top of the buy box with an add-to-cart call to action. It's prominence was increased by using white copy on a darker blue background. Impact on adds-to-cart and total sales was measured.
Stanley Zuo Tested Pattern #116: Links Or Buttons In Test #330 On Backstage.com
In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.
Samuel Hess Tested Pattern #14: Exposed Menu Options In Test #329 On Snocks.com
In this homepage experiment, a series of product categories were shown more visible near the top of the screen (instead of only being shown inside the hamburger menu). They linked up to corresponding listing pages with such items as: gifts, short socks, long socks, and underwear. Impact on adds-to-cart and total sales was measured.
Lars Skjold Iversen Tested Pattern #60: Repeated Bottom Call To Action In Test #328 On Umbraco.com
In this experiment, a trial signup section was added at the bottom of Umbraco's long homepage (CMS business). The experiment measured the impact on trial signups.
Rob Draaijer Tested Pattern #24: Visible Availability In Test #98 On 3dhubs.com
In this experiment, the variation showed a listing's owner online status as a badge, instead of showing their average "response time". More specifically, an "Online Now" badge was shown beside individual listings of a 3D printing marketplace site. The experiment measured completed quote / lead requests (a few steps further).
Syed AtiF Husain Tested Pattern #10: Postponed Modal Forms In Test #10 On Tradegecko.com
In this experiment, 3 form fields were removed (postponed to a next step) from the homepage leaving only a "Start Trail" button. When users clicked on the "Start A Free 14 Day Trial" button, in both the control and variation they've seen the same next registration page with all of the fields. The registration page repeated the same fields with their corresponding values, as well as asked for a password as an extra field. The experiment measured successful leads.
Stanley Zuo Tested Pattern #120: Panel Image In Test #327 On Backstage.com
In this experiment, an aspirational photo was shown on the right side panel - reinforcing the theme of casting calls. The experiment measured progression to the next step and completed signups.
Kyle Phillips Tested Pattern #41: Sticky Call To Action In Test #326 On Thomasnet.com
In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.
Samuel Hess Tested Pattern #45: Benefit Bar In Test #325 On Snocks.com
In this experiment, a set of reassurances and reviews were added in the header of this ecommerce website. Translating from German, these read: "Anti Hole Guarantee", "Free Shipping" and "X Ratings out of Y Reviews".
Jakub Linowski Tested Pattern #17: Expensive First In Test #324
This experiment tested the order of purchase plans. The control version sorted the purchase options by the least expensive while the variation sorted them by the most expensive first. Impact on sales and revenue was measured.
Stanley Zuo Tested Pattern #117: Company Logos In Test #323 On Backstage.com
In this experiment, the variation replaced a text testimonial with high-profile production companies that have cast with Backstage. The logos were shown during the signup and checkout flow.
Kyle Phillips Tested Pattern #82: Onboarding Callouts In Test #322 On Thomasnet.com
This experiment variation prompted users to save (bookmark) a company profile on a company detail page. Clicking on the save feature while logged out, would prompt a registration modal. Hence the save feature acted as an extra reason to signup. The number of people engaging or interacting with the feature was measured, as well as registrations.
Jesse Germinario Tested Pattern #11: Gradual Reassurance In Test #321
This experiment aimed to increase the number of application ratings from within the Elevate app. Success was measured by the number of users going towards Google Play to create the rating. The control version prompted users if they wanted to rate the app with a simple yes and no answer. The variation however presented the rating choice right away in the form of 5 stars - enabling users to express their choice sooner.