The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #254 on Volders.de by Alexander Krieger | Aug 16, 2019 Desktop Mobile
Alexander Krieger Tested Pattern #17: Expensive First In Test #254 On Volders.de
In this experiment, 4 things were adjusted in the variation: the highest pricing plan was shifted to the left, it was set as the default one, the recommendation was also adjusted to point to the highest plan, and one benefit from the lowest plan was removed (customer support).
Tested Pattern #85: Benefit Button In Test #40 On Adoramapix.com
In this experiment only the button label changed. The control had a more immediate (next step-oriented) button label of "Upload Your Photos Now". The variation tried a more benefit-oriented button of "Order Now" (hinting at paying and obtaining the product).
Test #253 on Volders.de by Alexander Krieger | Aug 08, 2019 Desktop Mobile
Alexander Krieger Tested Pattern #17: Expensive First In Test #253 On Volders.de
In this experiment, two pricing plans were inverted to show the most expensive plan first (in the variation).
Test #252 on Thomasnet.com by Julian Gaviria | Jul 30, 2019 Desktop Mobile
Julian Gaviria Tested Pattern #107: Contrast Links & Buttons In Test #252 On Thomasnet.com
In this experiment a light blue bold link was tested against a darker blue bold link.
Test #251 on Goodui.org by Jakub Linowski | Jul 25, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #57: Maybe Later In Test #251 On Goodui.org
In this experiment, we tested a standard modal (with 2 choices) against a "Maybe Later" one (with 3 choices). One of the choices in the variant allowed users to postpone their decision with a "maybe" which would enable a floating bar at the bottom of the screen. Clicking on any of the "Yes" options would send people to the bottom of the screen with an email signup form. Increasing signup was our primary measure. Both modals also appeared instantly after a page load.
Test #250 on Volders.de by Alexander Krieger | Jul 25, 2019 Desktop Mobile
Alexander Krieger Tested Pattern #106: Back Buttons In Test #250 On Volders.de
In this experiment, a version without a back button was tested against a one where it was positioned in the upper left corner. This test occured on a second step of a contract cancellation service.
Test #249 on Autoscout24.com by Optimizely | Jul 17, 2019 Desktop
Optimizely Tested Pattern #20: Canned Response In Test #249 On Autoscout24.com
AutoScout24 is Europe’s largest online marketplace for new and used cars. As published by Optimizely, they tested a form pre-filled with text that read: ‘Hello. I am interested in your vehicle. Please contact me. Kind regards.’
Test #248 on Volders.de by Alexander Krieger | Jul 16, 2019 Desktop
Alexander Krieger Tested Pattern #20: Canned Response In Test #248 On Volders.de
In this experiment, an editable contract cancellation letter was tested against a non-editable one. The editable letter first appeared in a text state, which required a click on a link in order for it to be transformed into an editable textarea field.
Test #247 on Thomasnet.com by Julian Gaviria | Jun 13, 2019 Desktop Mobile
Julian Gaviria Tested Pattern #41: Sticky Call To Action In Test #247 On Thomasnet.com
In this experiment, the same message (with a link) for signing up to a newsletter was shown in two distinct ways. The control (A) showed the signup message as inline one that preceded the content of the article at the very top. The variant showed the same signup message as a scroll-delayed sticky interaction at the bottom of the screen. The background color of the B variant was also inverted to match the style of the footer.
Test #246 on Thomasnet.com by Julian Gaviria | Jun 12, 2019 Desktop Mobile
Julian Gaviria Tested Pattern #88: Action Button In Test #246 On Thomasnet.com
In this experiment, the navigation label was changed from "Network" to "Find Suppliers". The idea was to make use of an action label with a clearer benefit.
Test #245 on Kenhub.com by Niels Hapke | Jun 11, 2019 Desktop
Niels Hapke Tested Pattern #19: Benefit Testimonials In Test #245 On Kenhub.com
In this experiment a more elaborate and authentic testimonial was used instead of three more generic ones from social media sites.
Test #244 on Mt.com by Vito Mediavilla | Jun 06, 2019 Desktop
Vito Mediavilla Tested Pattern #49: Above The Fold Call To Action In Test #244 On Mt.com
A product landing page with an image was tested against one without - raising the call to action above the fold.
Test #243 on Goodui.org by Jakub Linowski | Jun 05, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #77: Ghost Buttons In Test #243 On Goodui.org
In this experiment, full red background buttons were changed to ghost buttons (red outline and transparent fill)
Test #242 on by Alex James | May 27, 2019 Desktop Mobile
Alex James Tested Pattern #7: Social Counts In Test #242
Test #241 on Kenhub.com by Niels Hapke | May 24, 2019 Desktop Mobile
Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Test #240 on Thomasnet.com by Julian Gaviria | May 16, 2019 Desktop
Julian Gaviria Tested Pattern #13: Centered Forms & Buttons In Test #240 On Thomasnet.com
In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Test #239 on Volders.de by Alexander Krieger | May 02, 2019 Desktop
Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de
A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).
Test #238 on Suzuki.be by Karl Gilis | May 01, 2019 Desktop
Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be
In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.
Test #237 on Goodui.org by Jakub Linowski | Apr 29, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #103: Personal Guarantee In Test #237 On Goodui.org
Test #236 on by Alex James | Apr 04, 2019 Desktop
Alex James Tested Pattern #9: Multiple Steps In Test #236
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.