All Latest 446 A/B Tests
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MOST RECENT TESTS
Test #357 on
Baremetrics.com
by
Brian Sierakowski
Jun 02, 2021
Desktop
Mobile
Pricing
Brian Sierakowski Tested Pattern #113: More Or Fewer Plans In Test #357 On Baremetrics.com


In this experiment, a single focus signup was transformed into a pricing comparison table. Impact on signups was measured.
Test #356 on
Mvideo.ru
by
Andrey Andreev
May 29, 2021
Desktop
Mobile
Home & Landing
Andrey Andreev Tested Pattern #79: Single Or Multiple Triggers In Test #356 On Mvideo.ru


In this experiment, popular search terms were added at the bottom of a long e-commerce homepage. Hence, the variation showed additional search triggers that lead to results pages. (Translated from Russian using Google Translate)
Test #355 on
by
Jakub Linowski
May 28, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #79: Single Or Multiple Triggers In Test #355


In this experiment, an extra product choice was added to the header of a homepage. Instead of only highlighting a set of four specific products, the option to build custom variety one, was added.
Test #354 on
Mvideo.ru
by
Andrey Andreev
May 25, 2021
Desktop
Mobile
Product
Andrey Andreev Tested Pattern #69: Autodiscounting In Test #354 On Mvideo.ru


In this experiment, the discounted price was shown along with an active promotion. The control only showed that the relative -8% discount was present with the pre-discounted price.
Test #353 on
Backstage.com
by
Stanley Zuo
May 12, 2021
Desktop
Product
Stanley Zuo Tested Pattern #13: Centered Forms & Buttons In Test #353 On Backstage.com


This experiment challanged a right aligned detail page. After clicking a result of a job role on a listing page, an overlay would appear on the right with the details. The variation used a full width screen instead - effectively centering the page.
Test #352 on
Us.flukecal.com
by
John Hickey
May 11, 2021
Desktop
Global
John Hickey Tested Pattern #123: Single Or Double Column Form Fields In Test #352 On Us.flukecal.com


In this experiment, single column (longer) form fields were tested against a two column layout (more compact).
Test #78 on
Mvideo.ru
by
Andrey Andreev
May 06, 2021
Desktop
Mobile
Listing
Andrey Andreev Tested Pattern #90: Out Of Stock Or In Stock Products In Test #78 On Mvideo.ru


In this experiment, products which were out of stock were removed from listing pages and replaced with in stock ones (not visible in the screenshot).
Test #351 on
Baremetrics.com
by
Brian Sierakowski
Apr 30, 2021
Desktop
Mobile
Home & Landing
Brian Sierakowski Tested Pattern #11: Gradual Reassurance In Test #351 On Baremetrics.com


In this experiment, static integration logos were replaced with selectable ones that reassured users to signup. After clicking an integration logo, a comparison chart would appear showing how Baremetrics improves upon a selected payment processor, along with a call to signup. Impact on signups was measured.
Test #350 on
Expertinstitute.com
by
Ardit Veliu
Apr 29, 2021
Desktop
Content
Ardit Veliu Tested Pattern #16: Welcome Mat - Partial In Test #350 On Expertinstitute.com


In this experiment, a lead generating section with a call to action (welcome mat) was appended at the top of article pages. Impact on lead generation was measured.
Test #349 on
Backstage.com
by
Stanley Zuo
Apr 27, 2021
Mobile
Global
Stanley Zuo Tested Pattern #49: Above The Fold Call To Action In Test #349 On Backstage.com


In this experiment, a simple "Join Now" button was added inside an expanded mobile navigation menu. Clicking the button would start a multiple step membership subscription process. Impact on subscription starts and final sales were tracked.
Test #348 on
Flukenetworks.com
by
Marika Francisco
Apr 22, 2021
Desktop
Home & Landing
Marika Francisco Tested Pattern #97: Bigger Form Fields In Test #348 On Flukenetworks.com


In this simple experiment, the size of the "Get Quote" button in the top navigation was increased.
Test #347 on
by
Jakub Linowski
Apr 07, 2021
Desktop
Mobile
Home & Landing
Jakub Linowski Tested Pattern #26: Cart Reminder In Test #347


In this experiment, when customers viewed a product and returned to the homepage, they would then see the most recently viewed one - a delicate nudge. The experiment ran with full traffic and impact on sales was measured.
Test #104 on
3dhubs.com
by
Rob Draaijer
Mar 31, 2021
Desktop
Listing
Rob Draaijer Tested Pattern #15: Bulleted Reassurances In Test #104 On 3dhubs.com


This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.
Test #346 on
by
Stanley Zuo
Mar 30, 2021
Desktop
Mobile
Home & Landing
Stanley Zuo Tested Pattern #117: Company Logos In Test #346


In this homepage experiment, company logos were added to the homepage. These were example clients or companies that Backstage works with and offers casting (job) listing from. Impact on the registration flow and membership checkouts was measured.
Test #345 on
Getninjas.com.br
by
Rodolfo Lugli
Mar 29, 2021
Desktop
Home & Landing
Rodolfo Lugli Tested Pattern #9: Multiple Steps In Test #345 On Getninjas.com.br


In this experiment, a single long form was broken into at least 3 steps.
Test #343 on
Snocks.com
by
Samuel Hess
Mar 12, 2021
Desktop
Mobile
Product
Samuel Hess Tested Pattern #122: Zigzag Layout In Test #343 On Snocks.com


In this experiment, the content on a product page was reorganized into a zigzagging (alternating layout) along with reinforcing photos. Impact on adds-to-cart and total sales was measured.
Test #344 on
by
Jakub Linowski
Mar 11, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #108: Frequently Asked Questions In Test #344


Three common delivery questions were answered at the bottom of a checkout page.
Test #86 on
Vivareal.com.br
by
Rodrigo Maués
Feb 28, 2021
Mobile
Desktop
Product
Rodrigo Maués Tested Pattern #3: Fewer Form Fields In Test #86 On Vivareal.com.br


In this experiment, the telephone field was removed from a lead form on a property page. Impact on leads was measured.
Test #342 on
Backstage.com
by
Stanley Zuo
Feb 28, 2021
Desktop
Mobile
Listing
Stanley Zuo Tested Pattern #25: Nagging Results In Test #342 On Backstage.com


In this experiment, a registration wall was added on a listing page of casting call profiles. The registration wall appeared after the first 9 listings or so and encouraged users to sign up. Impact on registrations was measured, along with an engagement metric of "posting a job".
Test #340 on
by
Jakub Linowski
Feb 25, 2021
Desktop
Checkout
Jakub Linowski Tested Pattern #114: Less Or More Visible Prices In Test #340


In this experiment, the variation added a second total price at the bottom of the checkout screen just above the checkout button. The impact on sales was measured.