The Latest A/B Tests
These are the amazing companies we work with that are actively sharing quality a/b test results.
MOST RECENT TESTS
Test #241 on Kenhub.com by Niels Hapke | May 24, 2019 Desktop Mobile
Niels Hapke Tested Pattern #105: Lead Magnets In Test #241 On Kenhub.com
In this experiment, a free study guide ebook was promoted on a registration page.
Test #240 on Thomasnet.com by Julian Gaviria | May 16, 2019 Desktop
Julian Gaviria Tested Pattern #13: Centered Forms & Buttons In Test #240 On Thomasnet.com
In this experiment, two different positions of the View Catalog button were compared. In version A the button was smaller and on the right. In version B the button was wider and more central. (The actual test was inverted before publishing to match the A-B of the pattern.)
Test #239 on Volders.de by Alexander Krieger | May 02, 2019 Desktop
Alexander Krieger Tested Pattern #13: Centered Forms & Buttons In Test #239 On Volders.de
A contract cancellation landing page was tested for the effect of a single (wider CTA area with a left aligned button) vs two column layout (narrow CTA area with a right aligned button).
Test #238 on Suzuki.be by Karl Gilis | May 01, 2019 Desktop
Karl Gilis Tested Pattern #104: Static Image Options In Test #238 On Suzuki.be
In this homepage experiment with a 4-slide carousel, the slides changed every 3.5 seconds and users could also choose another slide manually. In the variations, instead of the 4 slides in the carousel, static images were used to take up the same amount of space.
Test #237 on Goodui.org by Jakub Linowski | Apr 29, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #103: Personal Guarantee In Test #237 On Goodui.org
Test #236 on by Alex James | Apr 04, 2019 Desktop
Alex James Tested Pattern #9: Multiple Steps In Test #236
In this experiment a single screen signup process was broken into 2 separate steps: account creation & details.
Test #235 on Thomasnet.com by Julian Gaviria | Apr 02, 2019 Desktop Mobile
Julian Gaviria Tested Pattern #102: Condensed Layout In Test #235 On Thomasnet.com
In this experiment, the layout was condensed from a taller to a shorter one.
Test #234 on by Alex James | Apr 01, 2019 Desktop
Alex James Tested Pattern #101: Search Keyword Highlighting In Test #234
In this experiment, a different style for keyword highlighting was used.
Test #233 on Annonce.cz by Ondřej Ilinčev | Apr 01, 2019 Desktop
Ondřej Ilinčev Tested Pattern #100: Postponed Registration In Test #233 On Annonce.cz
In this experiment, the old flow had a login / register / guest checkout as a second step. The variant B flow removed this step and treated everyone as a guest (and later offered to login / register). In the B version guests had a voluntary registration on the thank you page and in a confirmation email.
Test #232 on Yoast.com by Sjardo Janssen | Mar 15, 2019 Desktop Mobile
Sjardo Janssen Tested Pattern #6: Customer Star Ratings In Test #232 On Yoast.com
In this experiment, the Yoast team replaced one of the bulleted reassurances on their checkout page ("4.9 out of 5 stars" vs "24/7 Free support"). Raising the question - is free support or high reviews valued more? - Thanks Sjardo & Meike for sharing!
Test #231 on Glass.net by Mark Freedle | Mar 14, 2019 Desktop Mobile
Mark Freedle Tested Pattern #20: Canned Response In Test #231 On Glass.net
Test #230 on Goodui.org by Jakub Linowski | Mar 09, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #56: Hover Button In Test #230 On Goodui.org
In this test we tested onhover buttons (variant) versus more traditional always exposed and visible ones.
Test #229 on by Jakub Linowski | Mar 08, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #99: Progress Bar In Test #229
Test #228 on by Jakub Linowski | Mar 05, 2019 Desktop Mobile
Jakub Linowski Tested Pattern #99: Progress Bar In Test #228
The variation added a progress bar to one of the checkout steps for a ticket ordering site.
Test #227 on Volders.de by Alexander Krieger | Mar 04, 2019 Desktop
Alexander Krieger Tested Pattern #99: Progress Bar In Test #227 On Volders.de
In this experiment, a simple progress bar was added to a 2nd step of contract cancellation funnel. The progress bar used separate styles to show which steps were completed, what the current step was, as well as the future step.
Translation of the 3 steps from German are as follows:
- Fill out the termination
- Send termination
- Proof of termination
Test #226 on Microsoft.com by Ronny Kohavi | Feb 18, 2019 Desktop
Ronny Kohavi Tested Pattern #96: Single Focus Photos In Test #226 On Microsoft.com
Microsoft Store ran an experiment on the Surface Book 2 product page. The treatment showed a hero image with fewer, yet larger product photos
Test #225 on by Devesh Khanal | Feb 17, 2019 Desktop
Devesh Khanal Tested Pattern #41: Sticky Call To Action In Test #225
Test #224 on by Alex James | Feb 11, 2019 Desktop
Alex James Tested Pattern #3: Fewer Form Fields In Test #224
This experiment reduced the search form by removing the distance field.
Test #223 on Volders.de by Alexander Krieger | Feb 01, 2019 Desktop Mobile
Alexander Krieger Tested Pattern #12: Payment First In Test #223 On Volders.de
This test deprioritized the free option (kostenlos) of cancelling a contract. It did so by placing it under the paid options as small text link / radio option.
Test #222 on Thomasnet.com by Julian Gaviria | Feb 01, 2019 Desktop
Julian Gaviria Tested Pattern #7: Social Counts In Test #222 On Thomasnet.com
In this variation, a number of social proof references were added to a signup modal.