Pattern #17: Expensive First
Pattern Author: Jakub Linowski - Founder @ GoodUI
Replace: Ordering Of Plans By Most Expensive First Anchoring
The pattern simply suggests to place the most expensive plans or products first. This way the most expensive items are subtly recommend. More so, perhaps as customers scan their options, the less expensive plans are also anchored with the higher priced ones that they first noticed.
Ex: First Action
Ex: Leads, Quotes
Ex: Future Action
Ex: AOV, LTV
Ex: Return Visits
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.