Pattern #17: Expensive First
Pattern Author:
Jakub Linowski
- Founder @ GoodUI
Based on 6 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

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Replace: Ordering Of Plans By Most Expensive First Anchoring
The pattern simply suggests to place the most expensive plans or products first. This way the most expensive items are subtly recommend. More so, perhaps as customers scan their options, the less expensive plans are also anchored with the higher priced ones that they first noticed.
Median Effects
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Progression
Ex: First Action
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Leads
Ex: Leads, Quotes
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Signups
Ex: Trials
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Engagement
Ex: Future Action
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Sales
Ex: Transactions
(6 tests)
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Revenue
Ex: AOV, LTV
(6 tests)
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Retention
Ex: Return Visits
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Referrals
Ex: Social Shares
For each pattern, we measure three key data points derived from related tests:
REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.
SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process
DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.