Pattern #105: Lead Magnets

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Lead Magnets
  1. Lead Magnet Giving a Gift

    In this pattern, something extra is provided to the person signing up for a service. This could be an ebook, a cheatsheet, template, or anything else with potential value. Do such lead magnets work or not - is the question this pattern raises.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #105: Lead Magnets
Was Tested On Kenhub.com by Niels Hapke

Test #241 Tested on Kenhub.com by Niels Hapke Niels May 24, 2019

Find Out How It Performed With 63,631 Visitors

Signup Desktop, Mobile
  •  

  • Measured by successful registrations   |   p-val (?)

In this experiment, a free study guide ebook was promoted on a registration page.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.