Pattern #105: Lead Magnets

Pattern #105  Tested 1 timesTested by Niels Hapke on May 24, 2019

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B
Lead Magnets (Variant A) Lead Magnets (Variant B)

Expected Median Effects Of B

-

Progression

-

Leads

?

Signups

(1 tests)

-

Engagement

-

Sales

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #105: Lead Magnets
Was Tested On Kenhub.com by Niels Hapke

Added

Isolated

Test #241 on Kenhub.com by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Niels Hapke    May 24, 2019 Test link

Find Out How It Did With 63,631 Visitors

  • Measured by successful registrations

In this experiment, a free study guide ebook was promoted on a registration page.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.