Pattern #105: Lead Magnets

Pattern Author: Niels Hapke - CEO @ Kenhub

Based on 1 Tests, Members See How Likely This Pattern Will Win Or Lose And Its (?) Median Effect

Almost Certain Loser
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Almost Certain Winner
Lead Magnets
  1. Lead Magnet Giving a Gift

    In this pattern, something extra is provided to the person signing up for a service. This could be an ebook, a cheatsheet, template, or anything else with potential value. Do such lead magnets work or not - is the question this pattern raises.

Median Effects

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Engagement

Ex: Any Action / Visit

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Conversions

Ex: Signups, Leads

(1 tests)

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Sales

Ex: Transactions, Upsells

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Revenue

Ex: AOV, LTV

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Retention

Ex: Return Visits

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Referrals

Ex: Social Shares

Tests

Pattern #105: Lead Magnets
Was Tested On Kenhub.com by Niels Hapke

Test 241 Tested on Kenhub.com by Niels Hapke Niels May 24, 2019

Find Out How It Performed With 63,631 Visitors

Signup Desktop, Mobile
  •  

  • Measured by successful registrations   |   p-val (?)

In this experiment, a free study guide ebook was promoted on a registration page.

Get Access To See The Test Results

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.