# Pattern #30: Authentic Photos

### Pattern #30  Tested 3 timesFirst tested by Doug Baltman Recently tested by Daniel Shapiro on Jan 22, 2022

Based on 3 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
-5
-4
-3
-2
-1
FLAT
+1
+2
+3
+4
+5
WINS

Measured by the sum of negative and positive tests.

A B

?

Progression

(2 tests)

?

(1 tests)

-

Signups

-

Engagement

?

Sales

(1 tests)

-

Revenue

-

Retention

-

Referrals

?

ANY PRIMARY

(3 tests)

# Pattern #30: Authentic PhotosWas Tested by Jakub Linowski

Isolated

Test # 363    Jul 05, 2021 Test link

## Find Out How It Did With 24,655 Visitors

• Measured by adds to cart

• Measured by completed sales

In this experiment, six product photos from were added which showed the actual products (including unboxing images).

## The Same Pattern Was Also Tested Here

Isolated

Test # 122 on Designlab.com by Daniel Shapiro    Jan 22, 2022 Test link

## Variation B Was Better

• Measured by completed lead form   |   p-val 0.00291932

In this experiment for an online design course, the variation had an extra section with student work previews. The previews were not clickable but were added just below the fold. Impact on leads was measured by potential students requesting a syllabus through an online form throughout the long landing page.

Isolated

Test # 63 on Vanityplanet.com by Doug Baltman    Jan 01, 2017 Test link

## Find Out How It Did With 6,000 Visitors

• Measured by visits to checkout

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.