Pattern #126: Bottom Or Left Thumbnails

Pattern #126  Tested 1 timesTested by Ayat Shukairy on May 09, 2022

Based on 1 Tests, Members See How Likely Version B Wins Or Loses And By How Much

LOSSES
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FLAT
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WINS

Measured by the sum of negative and positive tests.

A B
Bottom Or Left Thumbnails (Variant A) Bottom Or Left Thumbnails (Variant B)

Expected Median Effects Of B

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Progression

(1 tests)

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Leads

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Signups

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Engagement

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Sales

(1 tests)

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Revenue

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Retention

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Referrals

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ANY PRIMARY

(1 tests)

Tested on

Tests

Pattern #126: Bottom Or Left Thumbnails
Was Tested by Ayat Shukairy

Replaced

Isolated

Test # 411 by $conducted_test->test->user_->first_name . ' ' . $conducted_test->test->user_->last_name Ayat Shukairy    May 09, 2022 Test link

Find Out How It Did With 588,443 Visitors

  • Measured by adds to cart

  • Measured by completed sales

Zoom In
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
A
  • ?% (? successes out of ? visits)
  • ?% (? successes out of ? visits)
B
Product

Bottom aligned thumbnails were shifted to the left side on a product image. Doing so, also shifted the product descriptions a little higher. Impact on adds-to-cart and total transactions was measured.

Get Access To See The Test Results

Leaks

Leak #87 from Amazon.com   |   Sep 26, 2022 Product

Amazon A/B Tests Bottom Aligned Product Thumbnails

A - Jun 28, 2022
B - Jun 28, 2022 REJECTED

Amazon attempted an image thumbnail experiment on their product pages. Instead using traditional left aligned thumbnails, they shifted them below the main image and increased their size. This is very similar to the left vs bottom thumbnail pattern we started tracking this year. View Leak

+0.5 Evidence

For each pattern, we measure three key data points derived from related tests:

REPEATABILITY - this is a measure of how often a given pattern has generated a positive or negative effect. The higher this number, the more likely the pattern will continue to repeat.

SHALLOW MEDIAN - this is a median effect measured with low intent actions such as initiating the first step of a lengthier process

DEEP MEDIAN - this is derived from the highest intent metrics that we have for a given test such as fully completed signups or sales.